ATBUM Degree Programme in Aviation and Tourism Business - Study guide

ATBUM Degree Programme in Aviation and Tourism Business
Master of Culture and Arts, 90 ECTS

Master of Hospitality Management

Academic year 2023 - 2024

Acting as Coach and Facilitator ORD2HM103-3025 15.01.2024-15.03.2024 5 cr (MAICTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Analysing one’s own coaching ability and development areas
- Coaching as an outlook on work and as an interaction skill
- Dialogic speaking and listening
- Relevance of facilitation and utilisation as a tool for service design, decision-making, co-creation and communal learning.
- Goal-oriented methods of facilitation
- Group dynamics
- Facilitation in practice

Assessment criteria

Assessment criteria - grade 1

The student knows the relevance of coaching-based cooperation, the counselling approach and interaction in organisational development. The student recognises his/her strengths and development areas as a coach and as a facilitator.

Assessment criteria - grade 3

In addition to the competencies in grade 1, the student can develop his/her skills as a coach and a facilitator, deepen and apply dialogic interaction competences and is able to put himself/herself in the position of the coach and the person being coached. The student experiments, tests and chooses facilitation techniques that aim to promote communal learning within the workplace.

Assessment criteria - grade 5

In addition to competences in grades 1 and 3, the student develops his/her skills as a coach and a facilitator according to self-set goals and applies his/her dialogic interaction and group coaching competences. S/he is able to reflect deeply on his/her actions as a coach and as a person being coached. The student can choose and justify the facilitation techniques that aim to promote communal learning in the work place.

Teachers

Mirka Sunimento

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MAICTE
- WEEKEND
- MALEAE
- MASALE
- MAENTE
- CONTACT
- MAEXPE
- MADIGE
- EXCH
- MACOME
Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Acting as Coach and Facilitator ORD2HM103-3024 21.08.2023-13.10.2023 5 cr (EVENING, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Analysing one’s own coaching ability and development areas
- Coaching as an outlook on work and as an interaction skill
- Dialogic speaking and listening
- Relevance of facilitation and utilisation as a tool for service design, decision-making, co-creation and communal learning.
- Goal-oriented methods of facilitation
- Group dynamics
- Facilitation in practice

Assessment criteria

Assessment criteria - grade 1

The student knows the relevance of coaching-based cooperation, the counselling approach and interaction in organisational development. The student recognises his/her strengths and development areas as a coach and as a facilitator.

Assessment criteria - grade 3

In addition to the competencies in grade 1, the student can develop his/her skills as a coach and a facilitator, deepen and apply dialogic interaction competences and is able to put himself/herself in the position of the coach and the person being coached. The student experiments, tests and chooses facilitation techniques that aim to promote communal learning within the workplace.

Assessment criteria - grade 5

In addition to competences in grades 1 and 3, the student develops his/her skills as a coach and a facilitator according to self-set goals and applies his/her dialogic interaction and group coaching competences. S/he is able to reflect deeply on his/her actions as a coach and as a person being coached. The student can choose and justify the facilitation techniques that aim to promote communal learning in the work place.

Teaching methods and instruction

This is a CONTACT implementation and remote participation is not possible.

Course learning approach is collaborative learning. Learning happens
In Pasila workshops according to the Lukkari schedule
Individually
In pairs / teams

The course is very interactive by nature and the evening workshops are packed with activities. Participation to all evenings is not mandatory but highly encouraged.

Learning material and recommended literature

FACILITATION
Kaner, S., Lind, L., Toldi, C. Fisk, S. & Berger, D. Facilitator's guide to participatory decision-making.

COACHING
Starr, J. 2009. The Coaching Manual

+ materials in Moodle and students are also encouraged to look for additional materials for their individual assignments

Teachers

Mirka Sunimento

Working life connections

Course material and topics translate into working life situations, abilities and know-how.
Potentially also Guest Lecturer / Visit

Campus

Pasila Campus

Exam dates and re-exam possibilities

Information will be provided in the course Kick Off

Teaching language

English

Internationality

Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).

Timing

21.08.2023 - 13.10.2023

Learning assignments

Classroom activity = max 30 %
Assignment A: Coaching = 40 %
Assignment B: Facilitation = 40 %

Note! As can be seen from the points break down above, the max points are 110 - and for grade 5 only 90 points are needed

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

This course workshops take place according to the schedule in Lukkarikone

Details for each days agenda will be provided in Moodle.
Groups
- EVENING
- CONTACT
- MAEXPE
- MASTRE
- EXCH
- MACOME
Alternative learning methods

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick

Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Applied Design Research RDI2HM101-3031 15.01.2024-15.03.2024 5 cr (MAICTE, ...) +-
Learning objectives

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods.
The student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.
The student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Starting level and linkage with other courses

Student has enrolled to her/his chosen specialisation.

Contents

What is applied research?
Approaches in research and development work
Data collection and analysis strategies
The process of development work
Research ethics
Applied research as a part of organisational development

Assessment criteria

Assessment criteria - grade 1

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods although critical thinking is lacking. The ability to create new knowledge for organisational development is currently weak.

Assessment criteria - grade 3

In addition to the requirements named in Grade 1, the student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.

Assessment criteria - grade 5

In addition to requirements named in Grades 1 and 3, the student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Teachers

Riina Iloranta

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MAICTE
- MASALE
- EVENING
- MAEXPE
- MADIGE
- MASTRE
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Applied Design Research RDI2HM101-3032 25.03.2024-17.05.2024 5 cr (MALEAE, ...) +-
Learning objectives

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods.
The student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.
The student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Starting level and linkage with other courses

Student has enrolled to her/his chosen specialisation.

Contents

What is applied research?
Approaches in research and development work
Data collection and analysis strategies
The process of development work
Research ethics
Applied research as a part of organisational development

Assessment criteria

Assessment criteria - grade 1

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods although critical thinking is lacking. The ability to create new knowledge for organisational development is currently weak.

Assessment criteria - grade 3

In addition to the requirements named in Grade 1, the student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.

Assessment criteria - grade 5

In addition to requirements named in Grades 1 and 3, the student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Teachers

YAMK Liiketalous, Hanna Rajalahti

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MALEAE
- EVENING
- MAENTE
- ONLINE
- MACOME
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Applied Design Research RDI2HM101-3034 20.05.2024-16.08.2024 5 cr (MAICTE, ...) +-
Learning objectives

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods.
The student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.
The student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Starting level and linkage with other courses

Student has enrolled to her/his chosen specialisation.

Contents

What is applied research?
Approaches in research and development work
Data collection and analysis strategies
The process of development work
Research ethics
Applied research as a part of organisational development

Assessment criteria

Assessment criteria - grade 1

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods although critical thinking is lacking. The ability to create new knowledge for organisational development is currently weak.

Assessment criteria - grade 3

In addition to the requirements named in Grade 1, the student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.

Assessment criteria - grade 5

In addition to requirements named in Grades 1 and 3, the student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Teachers

Hanna Rajalahti

Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 16.08.2024
Groups
- MAICTE
- MAICTF
- MASALE
- MAENTE
- MAEXPE
- MACOMF
- MAEXPFHA
- MAENTF
- VIRTUAL
- SUMMER
- INSTRUCTED
- MADIGE
- MASTRE
- MADIGF
- MACOME
- MASTRF
- MASALF
Seats

31 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Applied Design Research RDI2HM101-3035 15.01.2024-17.05.2024 5 cr (BLENDED, ...) +-
Learning objectives

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods.
The student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.
The student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Starting level and linkage with other courses

Student has enrolled to her/his chosen specialisation.

Contents

What is applied research?
Approaches in research and development work
Data collection and analysis strategies
The process of development work
Research ethics
Applied research as a part of organisational development

Assessment criteria

Assessment criteria - grade 1

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods although critical thinking is lacking. The ability to create new knowledge for organisational development is currently weak.

Assessment criteria - grade 3

In addition to the requirements named in Grade 1, the student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.

Assessment criteria - grade 5

In addition to requirements named in Grades 1 and 3, the student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Teachers

Heidi Rajamäki-Partanen

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- BLENDED
- ONLINE
- MAGGU
Seats

5 - 10

Degree Programme

BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Applied Design Research RDI2HM101-3030 23.10.2023-15.12.2023 5 cr (MAICTE, ...) +-
Learning objectives

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods.
The student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.
The student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Starting level and linkage with other courses

Student has enrolled to her/his chosen specialisation.

Contents

What is applied research?
Approaches in research and development work
Data collection and analysis strategies
The process of development work
Research ethics
Applied research as a part of organisational development

Assessment criteria

Assessment criteria - grade 1

The student is able to identify the development tasks of organisations and companies and can choose the right research approach and data collection methods for the development task. She/he can plan and schedule a research and development task. The student is able to use key concepts related to research and development methods although critical thinking is lacking. The ability to create new knowledge for organisational development is currently weak.

Assessment criteria - grade 3

In addition to the requirements named in Grade 1, the student can apply a chosen research and development approach and data collection strategies in either the development or the thesis plan or in a project work during the course. The student understands the importance of critical thinking in the choice of research and development approach as well as in the context of literature and empirical data. She/he is able to use the results from research and development work in the development work of the organisation.

Assessment criteria - grade 5

In addition to requirements named in Grades 1 and 3, the student is able to assess the success of the applied research approach as well as the suitability of the research methods in his/her own thesis project or another project. The student can argue for the chosen research approach and methods as well as critically assess the chosen research approach, data collection methods and the literature and empirical data. She/he can use the result of the research and development project at a strategic level in organisational development work.

Teachers

Anita Pösö, Kari Hiekkanen

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MAICTE
- MALEAE
- MASALE
- EVENING
- MAEXPE
- MADIGE
- MASTRE
- ONLINE
- MACOME
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Artificial Intelligence in Modern Business DIG4HM106-3013 20.05.2024-16.08.2024 5 cr (MAICTE, ...) +-
Learning objectives

The overall learning objective of the course is to give the students insight into what artificial intelligence is and the impact it will have on the economy and business processes, as well as a hands-on knowledge and examples of how to apply artificial intelligence in different business cases.
Upon completion of the course, the student is able to
• Understand and describe the role of artificial intelligence in today’s business environment
• Gain in-depth knowledge of why artificial intelligence is vital for different business processes
• Apply artificial intelligence strategy framework
• Understand how companies can use and leverage chatbots, cloud-based AI services and robotic process automation
• Understand what kind of opportunities and challenges AI will create today and in the future
• Understand and describe what skills and competences are needed in the future
• Create a simple artificial intelligence strategy plan for any business

Starting level and linkage with other courses

The student will focus on the business aspects of artificial intelligence. The course does not require programming skills and the main focus is how artificial intelligence could be applied in business and how AI will change business processes. Skills and interest in a logical and systematic way of working are required.

Contents

- Practical examples of what artificial intelligence is and the impact it will have on the economy.
- Benefits and challenges that AI presents to companies.
- How artificial intelligence will transform different industries and business processes.
- How to use the AI Strategy Framework, which will guide you on how to incorporate AI pilot programs into your overall strategy plan.
- Examples of the five elements of the AI Strategy Framework and how to apply them.
- Practical example of how to use the AI Strategy Framework for creating a chatbot.
- Obtain knowledge about chatbot communication, particularly how text-only and voice-enabled chatbots work and how businesses can use them.
- Learn how cloud-based AI services work and how companies can use them.
- Gain a basic understanding of the business purposes for which robotic process automation can be used.
- See examples of how AI will transform the way we work, and the skills needed for the future.
- Develop a practical understanding of how to hire freelance AI talent.
- Obtain knowledge of technical and non-technical AI-based jobs that will be in high demand in the future.

Assessment criteria

Assessment criteria - grade 1

The student understands the basic concepts of artificial intelligence. S/he knows how AI can be used to create value for business. S/he can name different ways companies can use AI in their business processes

Assessment criteria - grade 3

The student has a good understanding of artificial intelligence and its application for creating value for business. S/he can create a simple artificial intelligence strategy plan

Assessment criteria - grade 5

The student has an excellent understanding of artificial intelligence and its application in creating value for business. S/he can create excellent artificial intelligence strategy plan and knows how to successfully apply AI

Teachers

Lasse Rouhiainen

Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 16.08.2024
Groups
- MAICTE
- MAICTF
- VIRTUAL
- SUMMER
- INSTRUCTED
- MADIGE
- MADIGF
Seats

61 - 250

Degree Programme

LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Artificial Intelligence in Modern Business DIG4HM106-3012 23.10.2023-15.12.2023 5 cr (MAICTE, ...) +-
Learning objectives

The overall learning objective of the course is to give the students insight into what artificial intelligence is and the impact it will have on the economy and business processes, as well as a hands-on knowledge and examples of how to apply artificial intelligence in different business cases.
Upon completion of the course, the student is able to
• Understand and describe the role of artificial intelligence in today’s business environment
• Gain in-depth knowledge of why artificial intelligence is vital for different business processes
• Apply artificial intelligence strategy framework
• Understand how companies can use and leverage chatbots, cloud-based AI services and robotic process automation
• Understand what kind of opportunities and challenges AI will create today and in the future
• Understand and describe what skills and competences are needed in the future
• Create a simple artificial intelligence strategy plan for any business

Starting level and linkage with other courses

The student will focus on the business aspects of artificial intelligence. The course does not require programming skills and the main focus is how artificial intelligence could be applied in business and how AI will change business processes. Skills and interest in a logical and systematic way of working are required.

Contents

- Practical examples of what artificial intelligence is and the impact it will have on the economy.
- Benefits and challenges that AI presents to companies.
- How artificial intelligence will transform different industries and business processes.
- How to use the AI Strategy Framework, which will guide you on how to incorporate AI pilot programs into your overall strategy plan.
- Examples of the five elements of the AI Strategy Framework and how to apply them.
- Practical example of how to use the AI Strategy Framework for creating a chatbot.
- Obtain knowledge about chatbot communication, particularly how text-only and voice-enabled chatbots work and how businesses can use them.
- Learn how cloud-based AI services work and how companies can use them.
- Gain a basic understanding of the business purposes for which robotic process automation can be used.
- See examples of how AI will transform the way we work, and the skills needed for the future.
- Develop a practical understanding of how to hire freelance AI talent.
- Obtain knowledge of technical and non-technical AI-based jobs that will be in high demand in the future.

Assessment criteria

Assessment criteria - grade 1

The student understands the basic concepts of artificial intelligence. S/he knows how AI can be used to create value for business. S/he can name different ways companies can use AI in their business processes

Assessment criteria - grade 3

The student has a good understanding of artificial intelligence and its application for creating value for business. S/he can create a simple artificial intelligence strategy plan

Assessment criteria - grade 5

The student has an excellent understanding of artificial intelligence and its application in creating value for business. S/he can create excellent artificial intelligence strategy plan and knows how to successfully apply AI

Teachers

Lasse Rouhiainen, Jouni Soitinaho

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MAICTE
- MAICTF
- VIRTUAL
- INSTRUCTED
- MADIGE
- MADIGF
- EXCH
Seats

61 - 250

Degree Programme

LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Brand Experience Development EXP4HM103-3010 23.10.2023-15.12.2023 5 cr (EVENING, ...) +-
Starting level and linkage with other courses

No prerequisites

Contents

* Fundamentals of brands and branding
* Brand management concepts and frameworks
* Distinctive features of service brand development
* Service brand development
* Strategic service brand experience management
* Brand experience and multi-sensory service brands
* Storification of a service brand experience
* Transmedia storytelling for service brand experience
* The future of service brand experience

Assessment criteria

Assessment criteria - grade 1

The student knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.

Assessment criteria - grade 3

In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can incorporate brand experience into service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.

Assessment criteria - grade 5

In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.

Further information

This course replaces the following courses from the previous curriculum:
* Palvelubrändin hallinta (5 ECTS)
* Part of Developing and Managing Experiences (10 ECTS)

Teaching methods and instruction

This course uses blended learning pedagogical approaches, such as flipped classroom, supported by three main learning forms: (1) online contact learning; (2) directed learning; and (3) self-directed Learning. A proportion of the course hours provide the opportunity for online learning contact between students and experts (the facilitators and industry partners). Six to eight interactive online contact learning sessions will be available to participants via interactive learning methods. The forms of directed learning used are individual and team learning activities. Self-directed learning is also an important part of this course and participants are encouraged to develop their ability to learn on their own and thus to take more responsibility for setting the objectives of their study work. This course uses Moodle as the course’s virtual learning environment and Zoom and Microsoft Teams platforms for online learning contact sessions. In short, this course provides:
* 24 hours of online contact teaching/learning
* 110 hours of directed and self-directed learning
* 1 hour of the assessment of one’s own learning

Learning material and recommended literature

This course will draw on a fair amount of both conceptual and empirical reading. It requires a high degree of personal study, and participants are expected to find relevant materials, read widely, and think critically. A modest amount of reading prior to each session is to be expected. Below, participants can find several indicative publications, which serve as background to the course. Other resources relevant for this course will be available on the course’s Moodle page.

Aaker, D. A. & Joachimsthaler, E. (2009). Brand Leadership: Building Assets in an Information Economy. London: Free Press.

Aaker, D. A. (2010). Building Strong Brands. London: Simon & Schuster.

Coleman, D. (2018). Building Brand Experiences: A Practical Guide to Retaining Brand Relevance. London: Kogan Page.

de Chernatony, L. (2006). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 2nd Edition. Oxford: Butterworth-Heinemann.

Elliott, R. & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.

Hultén, B., Broweus, N. & van Dijk, M. (2009). Sensory Marketing. Basingstoke: Palgrave Macmillan.

Jenkins, H., Ford, S. & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press

Jenkins, H., Ito, M. & Boyd, D. (2015). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. Malden: Polity Press.

Kalliomäki, A. (2014). Tarinallistaminen: Palvelukokemuksen Punainen Lanka. Helsinki: Talentum.

Kapferer, J.-N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page. London.

Keller, K. (2007). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd Edition. Upper Saddle River: Pearson Education.

Keller, K. L., Apéria, T. & Geor, M. (2008). Strategic Brand Management: A European Perspective. Harlow: Pearson Education.

Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound. New York: Free Press.

Moilanen, T. & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Basingstoke: Palgrave Macmillan.

Newbery, P. & Farnham, K. (2013). Experience Design: A Framework for Integrating Brand, Experience, and Value. Hoboken: John Wiley & Sons.

Schmitt, B. H. & Rogers, D. L. (2008). Handbook on Brand and Experience Management. Cheltenham: Edward Elgar Publishing.

Teachers

Leena Korttilalli, Mario Passos Ascencao

Working life connections

In this course, participants will learn how to apply brand development theories and models/frameworks to 'real-world' situations. They will have the option to work on their own organisation or an organisation of their choice.

Campus

Pasila Campus

Exam dates and re-exam possibilities

The course's Moodle-based test will take place online during session 5.

Teaching language

English

Internationality

In this course, it is ensured that the learning activities include a global/international perspective. The Facilitators infuse international elements into the learning content and international resources are used in the course readings. The facilitators also use instructional methods appropriate to a culturally diverse audience.

Timing

23.10.2023 - 15.12.2023

Learning assignments

The course offers three learning activities to participants, as follows:
* 15% Individual pre-assignment
* 15% Individual online written test
* 70% Individual/pairs written project

Enrollment

12.06.2023 - 20.10.2023

Content scheduling

* Session 0, Tue 24.10.2023
* Session 1, Tue 31.10.2023
* Session 2, Tue, 7.11.2023
* Session 3, Tue, 14.11.2023
* Session 4, Tue 21.11.2023
* Session 5, Tue 28.11.2023
* Session 6, Tue 5.12.2023
* Session 7 Tue 12.12.2013
Groups
- EVENING
- MAEXPE
- EXCH
- ONLINE
Alternative learning methods

Participants who have already developed the necessary competences through prior work experience or other courses can demonstrate their proficiency, and thus progress faster through their studies. Information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning

Seats

15 - 60

Further information

Assessment criteria - grade 1
The participant knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.

Assessment criteria - grade 3
In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can incorporate brand experience into service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.

Assessment criteria - grade 5
In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Business Analytics DIG4HM102-3006 21.08.2023-15.12.2023 5 cr (MAICTE, ...) +-
Learning objectives

The overall learning objective of the course is to give the students insight into both how business may benefit from data analytics, including advanced analytics and machine learning, as well as a hands-on knowledge on how to implement data analytics in practice.
Business students focus more on the business value whereas information technology students have the focus closer to the technical implementation.
Upon successful completion of the course, the student:
• knows the concepts of artificial intelligence and machine learning and how they are related to each other
• understands the concept of business analytics and how it can be applied to bring value to business
• knows the concept of big data and how it differs from traditional data sets
• is able to identify new data sources and collect data from them. These include sources consisting of both company internal and external data. Such sources may be data warehouses, public open data, un- and semistructured data (social media data, log data) and IoT data.
• knows some tools and methods for taking advantage of business analytics in product development and management
• is capable of planning and implementing a business analytics project

Starting level and linkage with other courses

The student must complete Data Analytics (RDI2HM102) or possess equivalent skills before attending the course.

The student may focus on the business aspects or on the technical aspects of business analytics. The former approach does not require programming skills but for the latter approach, basic programming skills are required. Skills and interest in a logical and systematic way of working are required.

It is beneficial if the student has completed courses on research and development methods, quantitative research, statistics, digital marketing and business intelligence.

Contents

- Concepts and terminology of business analytics, artificial intelligence and machine learning
- Business opportunities and use cases of business analytics, artificial intelligence and machine learning
- Concepts and methods for both descriptive and predictive analytics
- Methods and algorithms for machine learning
- Software tools for advanced business analytics and machine learning
- The contents may evolve during the implementation.

Assessment criteria

Assessment criteria - grade 1

The student understands the basic concepts of business analytics. S/he knows how business analytics can be used to create value for business. S/he can name related software tools and knows at an abstract level how they could be used.

Assessment criteria - grade 3

The student has a good understanding of business analytics and its application for creating value for business. S/he knows related software tools and can use them in practice.

Assessment criteria - grade 5

The student has an excellent understanding of business analytics and its application in creating value for business. S/he knows related software tools and is skilled at using them in practice.

Further information

This course replaces the course Big Data (ISM8TX100) from the previous curriculum.

Teachers

Lili Aunimo

Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 15.12.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- MAICTE
- MAICTF
- EVENING
- BLENDED
- MADIGE
- MADIGF
- ONLINE
- EXCH
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

2 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Conscious Leader LEA4HM105-3008 25.03.2024-17.05.2024 5 cr (MALEAE, ...) +-
Learning objectives

The course supports students in finding their own unique potential and serves as a platform for exploring and engaging in key areas of personal leadership and transformation with a direct interface to the student’s own professional development and other areas of life. Participation does not require a formal leadership position but improves the ability to act as a leader.

Starting level and linkage with other courses

No prerequisites.

Contents

- Enabling vs. restrictive beliefs and stories
- Emotional intelligence
- Balancing between being and doing modes
- Personal triggers of behaviour
- Presence and mindfulness as a means to bring clarity into action
- Whole person paradigm
- Intention and experimental mode of action as a path towards trust and results
- Creating favourable conditions for personal and organisational transformation towards meaning and joy

Assessment criteria

Assessment criteria - grade 1

The student becomes aware of his/her own thinking patterns and forms of behaviour. The student realises the influence of their own beliefs and their emotional mode on relationships, action and results on a general level, and finds ways to express him/herself genuinely and constructively in less challenging situations. The student increases his/her own resilience and finds ways to stay grounded despite shortcomings and incompleteness. The student can apply tools to take responsibility for his/her own professional life and situations and recognises their own vision of the natural mode of operation in different situations.

Assessment criteria - grade 3

In addition to previous competences (grade 1), the student is aware of his/her own thinking patterns, emotional modes and forms of behaviour and recognises their connection to everyday organisational drama. The student realises the potential of using everyday life as an opportunity to practice self-awareness and growth in a curious and mindful manner. The student discovers resources behind all kinds of feelings and is able to put them into intended action. The student realises new ways of becoming an organic part of organisational culture, recognising his/her own change and finding new openings to serve and promote organisational goals

Assessment criteria - grade 5

In addition to grades 1 and 3, the student is aware of everyday organisational drama, its drivers as well as his/her own and others involvement in it. The student is able to see more clearly the challenges and potential of different situations. The student recognises his/her own patterns to control difficult situations and is able to alter his/her approach and, based on the situation, express oneself in a candid and constructive manner. Based on his/her own experience and insight, the student is able to understand and empathise with others while honouring personal borders and responsibility. The student profoundly understands that she/he provides their own security, control and approval, which enables freedom to be authentic, while at the same time appreciating and respecting challenges.

Further information

The studies and learning assignments seek to mirror everyday business in corporations and other organisations. The learning sessions may include guest lectures, visits and/or real-life cases. Students apply their learning within their current work environment.

Teachers

Monica Åberg

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MALEAE
- EVENING
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Crisis Communication and Reputation Management COM4HM107-3002 25.03.2024-17.05.2024 5 cr (EVENING, ...) +-
Learning objectives

After completing the course, the student will be able to:
Identify and prioritize organization's key stakeholders
Identify and analyze the key factors and risks related to organization's reputation and brand
Develop crisis communication readiness as part of reputation management and prepare a crisis communication plan

Starting level and linkage with other courses

No prerequisites Strategic Brand management is highly recommended. Also basic skills and competences of communication theory and practice, experience in using academic sources and understanding of stakeholder theory and definitions provide a good basis for the course.

Contents

Stakeholder theory: stakeholder prioritization and expectation management
Trust, credibility, reputation and brand
Reputation and risks
Assessment and monitoring of operating environments from crisis perspective
Assessment and development of crisis communication readiness
Crisis response strategies
Crisis management and leadership

Assessment criteria

Assessment criteria - grade 1

The student can apply relevant theories to identifying stakeholders and reputational issues and risks. The student can evaluate organization's crisis communication readiness. The student knows how to prepare a crisis communication plan and identify different crisis response strategies. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.

Assessment criteria - grade 3

In addition to acquiring the skills mentioned for grade 1, the student is able to prioritize stakeholders and their expectations in line with organisational priorities. The student is able to create and justify the crisis communication plan for an organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines well.

Assessment criteria - grade 5

In addition to acquiring the skills mentioned for grade 3, the student is able to create strategic crisis communication plan and excellently apply theoretical insights and frameworks to develop crisis communication readiness in an organisation. The reporting of written tasks follows Haaga-Helia's reporting guidelines excellently. The student has professional project like approach to learning and stays on schedule.

Further information

Attendance to Course Kick Off or other agreed method of confirming the course participation is mandatory. Course has a short exam at the beginning of the course and successful completion of that is a prerequisite for continuing the course.

Teachers

Mirka Sunimento, Eeva Puhakainen

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- EVENING
- CONTACT
- MACOME
- EXCH
Seats

31 - 50

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Data Analytics RDI2HM102-3024 15.01.2024-15.03.2024 5 cr (MALEAE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Process thinking driven Data analytics
- Descriptive, Predictive and Prescriptive analytics
- Structured, unstructured and semi-structured data
- Advanced data analytics
- Algorithms in data analyses, e.g. machine learning algorithms in predicting
- Significance, relevance and other important statistical terms to verify the outcome
- Several applications are used, depending on the subject including the following non-exclusive list: Microsoft, SAP and Qlik analytics families, SPSS
- Overview introduction to analytical coding enablers such as R, Python, C, SQL
- Overview to Social Media analytics and related tools such as Google analytics and SAP Predictive Analytics, etc.
- Visualization and reporting tools

Assessment criteria

Assessment criteria - grade 1

The student understands the data analytics process and can apply it, instructed by the teacher, to a business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions, guided by the teacher.

The student is able to derive and visualize dashboards, scorecards and publish those using related digital tools. The students is able to apply one or some forecasting algorithms to a business problem, instructed by the teacher. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 3

The student understands the data analytics process and can apply it independently to a simple business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions independently.

The students is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently one or some forecasting algorithms to a business problem. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 5

The student understands the data analytics process and can apply it to a slightly complicated business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve demanding business questions.

The student is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently several forecasting algorithms to different business problems. The student is able to assess the reliability and relevance of business reports.

Teachers

Veijo Vänttinen

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MALEAE
- EVENING
- MAENTE
- MAEXPE
- BLENDED
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

1 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Data Analytics RDI2HM102-3025 25.03.2024-17.05.2024 5 cr (MAICTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Process thinking driven Data analytics
- Descriptive, Predictive and Prescriptive analytics
- Structured, unstructured and semi-structured data
- Advanced data analytics
- Algorithms in data analyses, e.g. machine learning algorithms in predicting
- Significance, relevance and other important statistical terms to verify the outcome
- Several applications are used, depending on the subject including the following non-exclusive list: Microsoft, SAP and Qlik analytics families, SPSS
- Overview introduction to analytical coding enablers such as R, Python, C, SQL
- Overview to Social Media analytics and related tools such as Google analytics and SAP Predictive Analytics, etc.
- Visualization and reporting tools

Assessment criteria

Assessment criteria - grade 1

The student understands the data analytics process and can apply it, instructed by the teacher, to a business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions, guided by the teacher.

The student is able to derive and visualize dashboards, scorecards and publish those using related digital tools. The students is able to apply one or some forecasting algorithms to a business problem, instructed by the teacher. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 3

The student understands the data analytics process and can apply it independently to a simple business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions independently.

The students is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently one or some forecasting algorithms to a business problem. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 5

The student understands the data analytics process and can apply it to a slightly complicated business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve demanding business questions.

The student is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently several forecasting algorithms to different business problems. The student is able to assess the reliability and relevance of business reports.

Teachers

Juha Nurmonen

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MAICTE
- MASALE
- VIRTUAL
- INSTRUCTED
- MADIGE
- MASTRE
- EXCH
- MACOME
Seats

31 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Data Analytics RDI2HM102-3023 23.10.2023-15.12.2023 5 cr (MALEAE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Process thinking driven Data analytics
- Descriptive, Predictive and Prescriptive analytics
- Structured, unstructured and semi-structured data
- Advanced data analytics
- Algorithms in data analyses, e.g. machine learning algorithms in predicting
- Significance, relevance and other important statistical terms to verify the outcome
- Several applications are used, depending on the subject including the following non-exclusive list: Microsoft, SAP and Qlik analytics families, SPSS
- Overview introduction to analytical coding enablers such as R, Python, C, SQL
- Overview to Social Media analytics and related tools such as Google analytics and SAP Predictive Analytics, etc.
- Visualization and reporting tools

Assessment criteria

Assessment criteria - grade 1

The student understands the data analytics process and can apply it, instructed by the teacher, to a business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions, guided by the teacher.

The student is able to derive and visualize dashboards, scorecards and publish those using related digital tools. The students is able to apply one or some forecasting algorithms to a business problem, instructed by the teacher. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 3

The student understands the data analytics process and can apply it independently to a simple business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve simple business questions independently.

The students is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently one or some forecasting algorithms to a business problem. The students is able to assess the reliability and relevance of business reports.

Assessment criteria - grade 5

The student understands the data analytics process and can apply it to a slightly complicated business problem. The student understands the following concepts: descriptive, predictive and prescriptive analytics as well as the characteristics of advanced data and is able to solve demanding business questions.

The student is able to derive and visualize dashboards, scorecards and publish them using related digital tools. The student is able to apply independently several forecasting algorithms to different business problems. The student is able to assess the reliability and relevance of business reports.

Teachers

Juha Nurmonen

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MALEAE
- EVENING
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

1 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Design Service Systems and Value Networks EXP4HM104-3005 20.05.2024-16.08.2024 5 cr (MAEXPE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- From design thinking to systems thinking – key concepts
- Service design in the network economy
- The network concept and levels of network analysis
- Service networks types, structures and effects
- Inter-organisational, internal and external value networks in the service industry
- The value concept and value creating processes
- Service design for multichannel and omnichannel
- Service design for inter-firm networks

Assessment criteria

Assessment criteria - grade 1

The student knows the terminology related to the design for service systems, networks and chains of responsibility. Can recognise internal and external value networks in service development. Thinks of services as systems of value and can adopt a systems mindset. Can, to some extent, apply value creating processes to an actual project.

Assessment criteria - grade 3

In addition to the skills and competences mentioned for grade 1, the student can solve service networks real-life problems and create real-life opportunities for service networks. Can analyse service networks, demand and supply chains. Can successfully apply value creating processes to actual projects

Assessment criteria - grade 5

In addition to the skills and competences mentioned for grades 1 and 3, the student can design service systems for value networks. Manage and transform work contexts that are complex and unpredictable and which require new strategic approaches

Teachers

Vesa Heikkinen

Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 16.08.2024
Groups
- MAEXPE
- CONTACT
- MAEXPFHA
- BLENDED
- SUMMER
Seats

15 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

4 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Developing Sales Oriented Organisation SAL4HM102-3007 23.10.2023-15.12.2023 5 cr (MASALE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Development and management of a sales organisation
- Motivation of a sales organisation
- Integration of sales and marketing
- Organisational structures and operation models from a sales perspective
- Sales and customer journey processes in organisation
- Strategic development of sales

Assessment criteria

Assessment criteria - grade 1

The student knows the strategic role of sales and can describe its relevance in a sales-oriented organisation. S/he recognises and can explain the essential structures and factors that further the development and management of a sales-oriented organisation. The student recognises the key meeting points of the customer journey, the key processes in an organisation and the key factors of strategic sales.

Assessment criteria - grade 3

The student can describe the strategic role in a sales-oriented organisation and its relevance. S/he recognises and can explain the essential structures and factors that further the development and management of a sales-oriented organisation. The student recognises the key meeting points of the customer journey, the key processes in an organisation and is able to develop them and strategic sales in an organisation.

Assessment criteria - grade 5

The student can thoroughly describe strategic role and relevance in a sales-oriented organisation. S/he has excellent abilities for assessing and developing structures and functions in a sales-oriented organisation. The student recognises the key meeting points of the customer journey and the key processes in an organisation and is able comprehensively develop them and strategic sales in an organisation.

Teachers

Riku Hytönen, Joona Mäntyvaara

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MASALE
- EVENING
- EXCH
- ONLINE
- MASALF
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Development of Customer Journey and Leading Customer Experience SAL4HM103-3010 20.05.2024-16.08.2024 5 cr (MASALE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Elements of customer experience
- Channels and efficient control of channels in a multichannel environment
- Control, analysis and measurement of customer data
- Utilisation of customer data in a multichannel environment
- Recognition and development of the customer journey
- Planning and development of customerships
- Customer encounters within different channels
- Chats and bots in the customer journey
- Analysis and utilisation of customer data

Assessment criteria

Assessment criteria - grade 1

The student understands which elements the customer experience consists of. The student recognises the relevance of customer data in the development of sales, the customer journey and customer experience. S/he knows how to develop customer relationships, the customer journey and customer experience via different channels. S/he can apply customer data in developing services and supply during the customer journey. The student knows some models and methods of value creation for the customer journey and understands how they can be utilised in the touch points of the customer journey and in the development of customer relationships during the different stages of the customership.

Assessment criteria - grade 3

The student knows and can evaluate the factors that have an effect on customer experience. S/he can analyse customer data to develop sales, the customer journey and customer experience via different channels. The student is able to develop services and supply for some of the touch points of the customer journey. The student knows different models and methods for creating value during the customer journey and can utilise them during the different touch points of the customer journey. S/he is able to plan and develop customer relationships during different stages of the customership.

Assessment criteria - grade 5

The student analyses the factors that have an effect on customer experience and utilises customer data to develop sales, the customer journey and customer experience. The student develops services and supply for all of the touch points of the customer journey. The student comprehensively understands different models and methods for creating value during the customer journey and utilises them during the different touch points of the customer journey. S/he comprehensively plans and develops customer relationships during different stages of customership.

Teachers

Aarni Tuomi

Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 16.08.2024
Groups
- MASALE
- EVENING
- SUMMER
- ONLINE
- MASALF
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

2 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Digital Marketing Technologies COM4HM103-3007 21.08.2023-15.12.2023 5 cr (EVENING, ...) +-
Learning objectives

The student is aware and recognizes the diverse possibilities of data-driven marketing. She/he can use various marketing technology applications and tools to develop and implement effective and efficient marketing, sales and communication processes at different stages of the customer journey.

Starting level and linkage with other courses

No prerequisites. Course has compulsory orientation assignment or exam that is introduced in the Course Kick Off and completing it by the given DL is mandatory for final course acceptance.

Contents

- Marketing, communication and engagement tools, applications and platforms
- Experimental,/iterative planning process and mindset
- Digital customer journey
- Search engine optimization
- Data: availability, maturity, limitations and ethics
-Short and long term objectives, metrics and KPI's
- Current trends and opportunities related to digital marketing
- Content creation for various platforms

Assessment criteria

Assessment criteria - grade 1

The student understands the digital customer journey, He/she is aware of principles, benefits and risks of digital marketing technology and data-driven marketing. The student can independently search for information on marketing technology to support decision-making regarding the selection, goals and application of technologies. The student can produce content for various digital channels and analyze the results.

Assessment criteria - grade 3

In addition to the criteria in grade 1, the student can demonstrate self-directive approach towards his /her own learning goals. He / she knows how to evaluate the objectives and use of marketing technology solutions in strategic decision-making in different market situations and operative environments. Based on brand, customer or market insights, the student can set goals for utilizing data. He / she knows how to produce / develop content to digital channels in a goal-oriented and analytical way. He / she knows how to set qualitative and quantitative measures

Assessment criteria - grade 5

The student can critically evaluate and innovate value-adding concepts and methods related to the development of digital marketing for various types of business needs and market challenges. S/he can implement and develop digital marketing initiatives independently and effectively and prioritize. He /She can explain and justify the strategic role of digital marketing and understands the benefits of cross-functional co-operation. S/he can proactively seek and analyse business critical information to develop content for the purpose of boosting sales and customer satisfaction. Student has project like approach to learning and stays in schedule.

Further information

This course replaces the following courses from the previous curriculum
COM4LJ012 Current Trends: Integrated Marketing Communication
JAT8LU005 Yritysviestinnän uudet ympäristöt

Teaching methods and instruction

Participation to Zooms is not mandatory, but based on course feedback highly encouraged and beneficial!

Pedagogical approach in this course is Autonomous and Experimental Learning - and we follow "iterative and agile" way of working :). This means that

Course follows the the customer journey approach and themes where there the structure is as follows
A) First A lecture to the topic and introduction of related assignment(s)
B) “Independent study and testing"” where students get familiar with the topic and materials, look for information, engage with each other on the discussion forum and do some content creation / testing / analysis.
C) Analysis and discussion together before moving into the next topis

and so on..

Note! As this course very much follows the iterative process of planning, ideation, testing, measurement, evaluation and development it is encouraged to identify a real life "test lab" and objective for the course assignments.

This could be, for example related to your own personal brand, company employee advocacy, improvement of customer engagement etc. It is not mandatory, and there are options for assignments that don't require testing but from the learning perspective testing something for real is ideal :)

Teachers

Mirka Sunimento

Campus

Pasila Campus

Exam dates and re-exam possibilities

No re-takes as the evaluation is mostly based small tests and experiments done during the course.

Teaching language

English

Internationality

International by default.

Timing

21.08.2023 - 15.12.2023

Learning assignments

The main assignments of this autonomous-learning and iterative course are

10 % Exam (motivational orientation assignment)

10 % Online certificate (Hubspot or similar)

60 % Small experiments and tests and weekly Moodle activity & Zoom participation

20 % Reflective essay on own learning with at least one peer-reviewed article used OR presentation about using ChatGBT in Marketing

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

06.09. 17:40 - 20:30 Zoom

13.09. Inpedendent study / testing / experimenting

20.09. 17:40 - 20:30 Zoom

27.09. Inpedendent study / testing / experimenting

04.10. 17:40 - 20:30 Zoom

11.10. Guest Lecture Mira Mäntyranta, Head of Analytics @Nordic Morning 17:40 - 20:30 arranged as a hybrid event in both Pasila 6205 and in Zoom

INTENSIVE WEEK

26.10. 17:40 - 20:30 ZoomV

02.11. Inpedendent study / testing / experimenting

09.11. 17:40 - 20:30 Zoom

16.11. Inpedendent study / testing / experimenting

23.11. 17:40 - 20:30 Zoom

30.11 17:40 - 20:30 Zoom

06.12 FINNISH INDEPENDENCE DAY

13.12. Inpedendent study / testing / experimenting
Groups
- EVENING
- MACOME
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Digital Service Design DIG4HM101-3009 15.01.2024-17.05.2024 5 cr (MAICTE, ...) +-
Learning objectives

Upon successful completion of the course, the student
• is able to implement a service design project using the Lean Service Creation method and digital co-creation platforms.
• is able to apply service design methods and tools in different phases of the Double Diamond model.
• is able to design and prototype omni-channel service solutions based on qualitative research data.
• is able to communicate value propositions and benefits of omni-channel service solutions by means of digital storytelling.

Starting level and linkage with other courses

The student has a command of the fundamentals of service design.

Contents

- Service design and its methods
- Omni-channel customer experience
- Lean Service Creation Method
- Prototyping
- Value proposition design and digital storytelling

Assessment criteria

Assessment criteria - grade 1

The student knows the terminology, methods and toolkits used in digital service design. The student knows how to carry out service design projects in digital learning environments. The student knows how to design customer experience by means of omni-channel service solutions. The student knows how to create value for customers and how customer experience is formed in different customer encounters and service environments. The student knows how to make use of service design methods for their course project.

Assessment criteria - grade 3

The student understands the terminology, methods and toolkits used in digital service design. The student is able to carry out a service design project in digital learning environments with a strong focus on customers. The student is able to design customer experience by means of omni-channel service solutions. The student is able to apply service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is able to communicate the benefits of digital service solutions in creative ways by means of digital storytelling.

Assessment criteria - grade 5

The student fully understands the terminology, methods and toolkits used in digital service design. The student is capable of carrying out a service design project in digital learning environments. The student is capable of designing an omni-channel customer experience based on deep customer insight. The student is capable of successfully applying service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is capable of communicating value propositions in creative ways by means of digital storytelling. The student is fully committed to achieving the objectives of the course project and is a very active team player.

Teachers

Jarmo Sarkkinen

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- MAICTE
- MAICTF
- EVENING
- BLENDED
- MADIGE
- MADIGF
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

2 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Emerging Technology Opportunities DIG4HM104-3006 23.10.2023-15.03.2024 5 cr (NONSTOP, ...) +-
Learning objectives

Upon successful completion of the course, the student is able to
• identify emerging digital technologies and trends and observe their disruptive impact
• use different theoretical models for evaluating their adoption and maturity
• recognize and analyze business development opportunities of new technologies
• understand the requirements and challenges of applying new technologies

Starting level and linkage with other courses

There are no special prerequisites but the student must be capable of self-directed schedule planning and independent learning without supervision during the implementation.

Contents

The content of the course varies yearly based on the changing technology trends.
• the impact of technology revolutions on society and businesses
• emerging digital technologies and trends (AI, IoT, VR/AR, blockchain, cloud computing, mobile technologies...)
• various models for evaluating the maturity and adoption of new technologies
• seeking and analysis of business opportunities of a new technology chosen by the student
• requirements and challenges for adoption of the chosen new technology

Assessment criteria

Assessment criteria - grade 1

The student has a basic understanding of the concepts and models of technology adoption and how disruptive technologies may impact businesses and the society. The student knows some emerging technologies and trends and can name their opportunities and challenges at general level.

Assessment criteria - grade 3

The student has a good understanding of the concepts and models of technology adoption and how disruptive technologies impact businesses and the society. The student knows emerging technologies and trends widely and can identify and analyse their business opportunities and challenges in a chosen business domain.

Assessment criteria - grade 5

The student has an excellent understanding of the concepts and models of technology adoption and how disruptive technologies impact businesses and the society. The student knows current emerging technologies and trends widely and can identify and analyse their concrete business opportunities and challenges in a chosen business domain.

Further information

This course replaces the previous curriculum’s course New Opportunities of ICT (ISM4TX700).

Responsible person

Jouni Soitinaho

Teachers

Kari Hiekkanen

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.03.2024

Enrollment

12.06.2023 - 20.10.2023
Groups
- NONSTOP
- MAICTE
- MAICTF
- VIRTUAL
- INSTRUCTED
- MADIGE
- MADIGF
- EXCH
Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Employee Experience and Employer Brand LEA4HM104-3010 25.03.2024-17.05.2024 5 cr (MALEAE, ...) +-
Contents

- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work

Assessment criteria

Assessment criteria - grade 1

The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. S/he can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. S/he can explain how a positive culture and meaningful work is supported by workplace practices.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. S/he is able to use different formulas and assess how the employee experience is supported. S/he can recommend appropriate ways to measure employer brand. S/he can apply concepts presented during the course to develop positive organisational culture. S/he can assess internal communication in an organisation.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. S/he is able to assess the methods for measuring employer experience and employer branding. S/he is able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.

Further information

No replacements.

Teachers

Anita Pösö

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MALEAE
- VIRTUAL
- EXCH
Seats

61 - 100

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Employee Experience and Employer Brand LEA4HM104-3009 23.10.2023-15.12.2023 5 cr (MALEAE, ...) +-
Contents

- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work

Assessment criteria

Assessment criteria - grade 1

The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. S/he can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. S/he can explain how a positive culture and meaningful work is supported by workplace practices.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. S/he is able to use different formulas and assess how the employee experience is supported. S/he can recommend appropriate ways to measure employer brand. S/he can apply concepts presented during the course to develop positive organisational culture. S/he can assess internal communication in an organisation.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. S/he is able to assess the methods for measuring employer experience and employer branding. S/he is able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.

Further information

No replacements.

Teachers

Margit Suurnäkki

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MALEAE
- EVENING
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Evolving Organisations ORD2HM101-3028 15.01.2024-15.03.2024 5 cr (MASALE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- The future of changing work
- Agency and job crafting
- Human and social capital in an organisation
- Organisational design
- New ways of organising
- Organisational tensions
- Organisational development and ethics

Assessment criteria

Assessment criteria - grade 1

The student is able to recognize some trends affecting the future of work and reflect her/his own work and role against the changes. S/he recognises the elements of organisational design and is able to explain some tensions in organisations. The student recognises different organisational concepts and ways to organise. S/he can define some approaches to organisational development and plan how to apply them in a development plan. S/he writes professional text.

Assessment criteria - grade 3

In addition to competences described in grade 1, s/he is able to identify ways how to develop agency at work. S/he can compare different organisational designs and their elements. S/he is able to distinguish different kinds of tensions and their consequences in organisations and explain how they emerge. S/he can select and compare different approach for organisational development and take multiple perspectives into account when planning how to apply them in practice. S/he recognises and reflects ethical questions related to change and development work. The level of student’s academic writing is mostly correct.

Assessment criteria - grade 5

In addition to competences in grade 1 and 3, the student can distinguish multiple perspectives affecting the future of work and able to evaluate which factors and trends will affect her/his own job and career. The student is able to critically assess the factors that affect her/his own work, organisational design and organisational development from different perspectives. This is demonstrated in reports comparing, justifying and using of different theoretical frameworks. The level of student’s academic writing is correct.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teachers

Johanna Vuori

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MASALE
- EVENING
- MAENTE
- MAEXPE
- ONLINE
- EXCH
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Evolving Organisations ORD2HM101-3030 25.03.2024-17.05.2024 5 cr (MAICTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- The future of changing work
- Agency and job crafting
- Human and social capital in an organisation
- Organisational design
- New ways of organising
- Organisational tensions
- Organisational development and ethics

Assessment criteria

Assessment criteria - grade 1

The student is able to recognize some trends affecting the future of work and reflect her/his own work and role against the changes. S/he recognises the elements of organisational design and is able to explain some tensions in organisations. The student recognises different organisational concepts and ways to organise. S/he can define some approaches to organisational development and plan how to apply them in a development plan. S/he writes professional text.

Assessment criteria - grade 3

In addition to competences described in grade 1, s/he is able to identify ways how to develop agency at work. S/he can compare different organisational designs and their elements. S/he is able to distinguish different kinds of tensions and their consequences in organisations and explain how they emerge. S/he can select and compare different approach for organisational development and take multiple perspectives into account when planning how to apply them in practice. S/he recognises and reflects ethical questions related to change and development work. The level of student’s academic writing is mostly correct.

Assessment criteria - grade 5

In addition to competences in grade 1 and 3, the student can distinguish multiple perspectives affecting the future of work and able to evaluate which factors and trends will affect her/his own job and career. The student is able to critically assess the factors that affect her/his own work, organisational design and organisational development from different perspectives. This is demonstrated in reports comparing, justifying and using of different theoretical frameworks. The level of student’s academic writing is correct.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teachers

Yücel Ger

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MAICTE
- MALEAE
- VIRTUAL
- INSTRUCTED
- MADIGE
- MASTRE
- MACOME
- MAAVBUM
- MASTROME
Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Evolving Organisations ORD2HM101-3027 21.08.2023-13.10.2023 5 cr (MAICTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- The future of changing work
- Agency and job crafting
- Human and social capital in an organisation
- Organisational design
- New ways of organising
- Organisational tensions
- Organisational development and ethics

Assessment criteria

Assessment criteria - grade 1

The student is able to recognize some trends affecting the future of work and reflect her/his own work and role against the changes. S/he recognises the elements of organisational design and is able to explain some tensions in organisations. The student recognises different organisational concepts and ways to organise. S/he can define some approaches to organisational development and plan how to apply them in a development plan. S/he writes professional text.

Assessment criteria - grade 3

In addition to competences described in grade 1, s/he is able to identify ways how to develop agency at work. S/he can compare different organisational designs and their elements. S/he is able to distinguish different kinds of tensions and their consequences in organisations and explain how they emerge. S/he can select and compare different approach for organisational development and take multiple perspectives into account when planning how to apply them in practice. S/he recognises and reflects ethical questions related to change and development work. The level of student’s academic writing is mostly correct.

Assessment criteria - grade 5

In addition to competences in grade 1 and 3, the student can distinguish multiple perspectives affecting the future of work and able to evaluate which factors and trends will affect her/his own job and career. The student is able to critically assess the factors that affect her/his own work, organisational design and organisational development from different perspectives. This is demonstrated in reports comparing, justifying and using of different theoretical frameworks. The level of student’s academic writing is correct.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teaching methods and instruction

This is an intensive course in flipped classroom style. It requires students to prepare for the classes before and between the contact weekends and attend classes. The teaching methods include readings, active learning approaches, class discussions, short lectures and (critical) reflection of students' past and current experiences with work practices and organisations. These learning methods have been designed to foster the following meta competences: complex problem solving, critical thinking, people management, coordinating with others and congnitive flexibility. Please note that there is a pre assignment for the course. Instructions will be sent to registered students two weeks before the first contact day.

Learning material and recommended literature

Literature supporting student learning will be presented in course Moodle

Teachers

Johanna Vuori

Working life connections

Course themes and assignments relate to students’ own work and their work organisations

Campus

Pasila Campus

Exam dates and re-exam possibilities

no exam

Teaching language

English

Internationality

International student body

Timing

21.08.2023 - 13.10.2023

Learning assignments

Portfolio The portfolio consists of individual assignments and reflection of learning during the contact lessons.

.

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

Friday 1 September 17.40 - 20.30 and Saturday 2 September 9 - 15.45
Groupwork and class discussions on the future of work and organizations, introduction to organizational design

Friday 6 October 17.40 - 20.30 and Saturday 7 October 9.00 - 15.45
Short lectures, group work and class discussions on organizational design and organizational development methods

Submission of the portfolio 29 October 2023
Groups
- MAICTE
- MALEAE
- MASALE
- MAENTE
- CONTACT
- MAEXPE
- MADIGE
- EXCH
- MACOME
Alternative learning methods

Students requesting for RPL (recognition of prior learning) should prepare their applications (with the help of their tutoring teachers) and send them to Johanna Vuori by 25 August, 2023

Seats

31 - 50

Further information

Assessment components in the portfolio and their weights:
Preassignment 20%
Interim assignments 10%
Final assignment 20%
Documentation and reflection of the intensive days 50%

Evaluation is based on reaching the learning outcomes
Grading
90 – 100 points, grade 5
80 – 89 points, grade 4
70 – 79 points, grade 3
60 – 69 points, grade 2
50 – 59 points, grade 1

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Experimental and Engaging Strategy STR4HM103-3005 25.03.2024-17.05.2024 5 cr (EVENING, ...) +-
Learning objectives

The student understands the significance of strategy from the perspectives of the development, productivity and well-being of the organisation and is able to promote them with appropriate strategic approaches and models in the strategy process. S/he is capable of utilising a variety of collaborative methods and promoting strategic dialogue and interaction. The student knows how to involve and inspire people to participate in strategy work.

Starting level and linkage with other courses

Recommended after completion of the following courses: Strategic thinking and growth strategies, Strategy in practice

Contents

- Dialogical and virtual strategy process
- Sensemaking and storytelling
- Culture that inspires and enhances participation in strategy work
- Emotions and trust in the organisation
- Experiments and co-creation (Design Thinking and strategy work)

Assessment criteria

Assessment criteria - grade 1

The student understands the significance of strategy from the perspectives of the development, productivity and well-being of the organisation. She is capable of utilising some collaborative methods, support co-creation and promote strategic dialogue and interaction within the organisation. The student understands the importance of inspiring and involving people (employees and other stakeholders) in the strategy work.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student is capable of utilising several collaborative methods, supporting co-creation and promoting strategic dialogue and interaction inside the organisation and between different stakeholders.

Assessment criteria - grade 5

In addition to the competences described in Grades 1 and 3, the student is able to evaluate the suitability of different models and approaches to experimenting and engaging strategy work and promoting productivity and well-being of the organisation. The student is capable of evaluating and utilising a variety of collaborative methods to enhance strategic dialogue and interaction in organisational ecosystem.

Teachers

Juha Olava, Heidi Rajamäki-Partanen

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- EVENING
- BLENDED
- MASTRE
- EXCH
- ONLINE
- MASTROME
Student feedback will be collected and used for improving the course.

Seats

31 - 60

Degree Programme

STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

2 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Experimental and Engaging Strategy STR4HM103-3006 23.10.2023-15.12.2023 5 cr (EVENING, ...) +-
Learning objectives

The student understands the significance of strategy from the perspectives of the development, productivity and well-being of the organisation and is able to promote them with appropriate strategic approaches and models in the strategy process. S/he is capable of utilising a variety of collaborative methods and promoting strategic dialogue and interaction. The student knows how to involve and inspire people to participate in strategy work.

Starting level and linkage with other courses

Recommended after completion of the following courses: Strategic thinking and growth strategies, Strategy in practice

Contents

- Dialogical and virtual strategy process
- Sensemaking and storytelling
- Culture that inspires and enhances participation in strategy work
- Emotions and trust in the organisation
- Experiments and co-creation (Design Thinking and strategy work)

Assessment criteria

Assessment criteria - grade 1

The student understands the significance of strategy from the perspectives of the development, productivity and well-being of the organisation. She is capable of utilising some collaborative methods, support co-creation and promote strategic dialogue and interaction within the organisation. The student understands the importance of inspiring and involving people (employees and other stakeholders) in the strategy work.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student is capable of utilising several collaborative methods, supporting co-creation and promoting strategic dialogue and interaction inside the organisation and between different stakeholders.

Assessment criteria - grade 5

In addition to the competences described in Grades 1 and 3, the student is able to evaluate the suitability of different models and approaches to experimenting and engaging strategy work and promoting productivity and well-being of the organisation. The student is capable of evaluating and utilising a variety of collaborative methods to enhance strategic dialogue and interaction in organisational ecosystem.

Teaching methods and instruction

This implementation is an online course with scheduled online lectures/workshops.
The course is based on flipped classroom method: The student studies a relevant reading material before each class.
Participation in the online classes effects on the grade.

Learning material and recommended literature

Will be presented in the course platform (Moodle).

Teachers

Juha Olava, Heidi Rajamäki-Partanen

Working life connections

Work life experiences and cases can be utilized in the workshops and assignments.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Will be presented in the course platform (Moodle).

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Learning assignments

1 Short pre-lecture assignments
2 Written course assignment
3 Multiple choise exam

Enrollment

12.06.2023 - 20.10.2023

Content scheduling

Zoom sessions:
02.11.2023 17.40 - 20.30
16.11.2023 17.40 - 20.30
30.11.2023 17.40 - 20.30
14.12.2023 17.40 - 20.30

The learning platform (Moodle) will be available on the official starting day of this implementation.
Groups
- EVENING
- BLENDED
- MASTRE
- EXCH
- ONLINE
Student feedback will be collected and used for improving the course.

Seats

31 - 60

Further information

Will be presented in the course platform (Moodle).

Degree Programme

STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Fostering Creativity and Innovativeness at Organisations ENT4HM110-3002 25.03.2024-17.05.2024 5 cr (MAENTE, ...) +-
Learning objectives

After completion of the course, student
- is able to perceive creativity and innovation as drivers of an organization’s performance
- understands how creativity and innovation are applied to a business opportunity recognition
- can analyze and apply creativity and innovation to a leadership challenge

Contents

- creativity, innovation as drivers of an organizational performance
- exploring problems and business opportunities
- disruption and other forms of innovation
- creating and leading an innovation culture

Assessment criteria

Assessment criteria - grade 1

Student demonstrates a limited understanding how creativity and innovation affect organizational performance.
Student demonstrates a limited understanding how creativity and innovation can be applied to business opportunity recognition.
Student demonstrates limited skills in applying creativity and innovation to a leadership challenge.

Assessment criteria - grade 3

Student demonstrates a good argumentation how creativity and innovation affect organizational performance.
Student demonstrates a good argumentation how creativity and innovation can be applied to business opportunity recognition.
Student demonstrates good skills in applying creativity and innovation to a leadership challenge.

Assessment criteria - grade 5

Student demonstrates versatile and excellent argumentation how creativity and innovation affect organizational performance.
Student demonstrates versatile and excellent argumentation how creativity and innovation can be applied to business opportunity recognition.
Student demonstrates excellent skills in applying creativity and innovation to a leadership challenge.

Teachers

Olli Laintila

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MAENTE
- EVENING
- BLENDED
- MAENTF
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

3 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
From Services to Experiences and Transformations EXP4HM102-3007 25.03.2024-17.05.2024 5 cr (EVENING, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- The origin and history of the experience economy and transformation economy
- Key concepts and development frameworks
- Value creation logics
- Dramatisation of experiences and transformations
- Digitisation of experiences and transformations
- Authenticity in experiences and meaningfulness in transformations
- Research perspectives on experiences and transformations
- From mass customization to the mass personalisation of experiences and transformations
- Future perspectives in the experience-transformation economy

Assessment criteria

Assessment criteria - grade 1

The student can apply key concepts and typologies of experience and transformation to various business contexts. Can differentiate the various value creation logics: service-dominant logic (SDL), service logic (SL), Customer-dominant logic (CDL) and experience-dominant logic (EDL). Can together in a group dramatise and digitise experiences and transformations. Knows the various research perspectives for studying experiences and transformations

Assessment criteria - grade 3

In addition to the skills and competences mentioned for Grade 1, the student can assess experience and the transformation economy frameworks relevance for various business contexts. Measure the authenticity of experiences and the meaningfulness of transformations. Apply mass customisation principles to personalise experiences and transformations.

Assessment criteria - grade 5

In addition to the skills and competences mentioned for Grades 1 and 3, the student can analyse the emergence and development of the experience and transformation economy, judge the various research perspectives for studying experiences and transformations, predict business areas beyond the experiences and transformations.

Further information

This course replaces the following courses from the previous curriculum:
Part of the Developing and Managing Experiences (10 ECTS) course

Teachers

Mario Passos Ascencao, Aarni Tuomi

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- EVENING
- MAEXPE
- MAEXPFHA
- EXCH
- ONLINE
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Futures Research RDI2HM103-3024 15.01.2024-17.05.2024 5 cr (NONSTOP, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Futures orientation - characteristics and concepts related to the future
- Approaches, data collection and analysing methods in futures research
- Futures research and change

Assessment criteria

Assessment criteria - grade 1

The student can observe a phenomenon from a future perspective by using key concepts, methods and tools from futures research and to some extent make use of futures insights in practice. The student understands the connection between futures research and strategical work.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can analyse phenomena from a futures perspective, making benefit of literature related to the topic in her/his job and use suitable methods and tools for understanding the future. The student makes use of futures research in strategy work.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student ideates and looks for creative solutions that can produce practical examples, makes creative use of methods and tools in work and can critically assess his/her own work. The student can critically apply and assess the results of futures research in strategy work.

Further information

This course partly replaces the course Tools for Analysing and Forecasting from the previous curriculum.

Teachers

Riina Iloranta

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- NONSTOP
- MAICTE
- MALEAE
- MASALE
- MAENTE
- MAEXPE
- VIRTUAL
- INSTRUCTED
- MADIGE
- EXCH
- MACOME
Seats

31 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Futures Research RDI2HM103-3023 21.08.2023-15.12.2023 5 cr (NONSTOP, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Futures orientation - characteristics and concepts related to the future
- Approaches, data collection and analysing methods in futures research
- Futures research and change

Assessment criteria

Assessment criteria - grade 1

The student can observe a phenomenon from a future perspective by using key concepts, methods and tools from futures research and to some extent make use of futures insights in practice. The student understands the connection between futures research and strategical work.

Assessment criteria - grade 3

In addition to the competences in grade 1, the student can analyse phenomena from a futures perspective, making benefit of literature related to the topic in her/his job and use suitable methods and tools for understanding the future. The student makes use of futures research in strategy work.

Assessment criteria - grade 5

In addition to the competences in grades 1 and 3, the student ideates and looks for creative solutions that can produce practical examples, makes creative use of methods and tools in work and can critically assess his/her own work. The student can critically apply and assess the results of futures research in strategy work.

Further information

This course partly replaces the course Tools for Analysing and Forecasting from the previous curriculum.

Teachers

Riina Iloranta

Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 15.12.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- NONSTOP
- MAICTE
- MALEAE
- MAENTE
- MAEXPE
- VIRTUAL
- INSTRUCTED
- MADIGE
- MASTRE
- EXCH
- MACOME
Seats

31 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
H2H Communication COM4HM102-3007 11.09.2023-03.11.2023 5 cr (EVENING, ...) +-
Learning objectives

Upon successful completion of the course, the student is able to
-identify H2H (human to human) principles and frameworks related to H2H communication and marketing
-apply, plan and implement stakeholder and customer driven H2H communication and marketing solutions

Starting level and linkage with other courses

No prerequisites

Contents

-Key principles and frameworks on H2H communication and marketing
-Personal branding / employer branding
-Analysing, planning and implementing H2H approach to strategic and tactical communication and marketing solutions

Assessment criteria

Assessment criteria - grade 1

Student is somehow able to describe the key concepts of H2H communication and marketing. He / She / recognizes theoretical frameworks related to the topic. He / She is able to apply H2H approach to marketing communication.

Assessment criteria - grade 3

Student is able to describe the key concepts of H2H communication and marketing. He / She / is familiar with the main theoretical frameworks related to the topic. He / She is able to analyze and apply H2H approach to stakeholder and customer-driven communication and marketing.

Assessment criteria - grade 5

The student has internalized the key concepts and theoretical frameworks of H2H communication and marketing very well.

The student is able to analyze, justify and apply the H2H approach to stakeholder and customer-driven communication and marketing.

The student is able to identify the opportunities in H2H approach in supporting strategic marketing communication.

Student's commitment to course schedule and responsibilities is at excellent level.

Further information

This course replaces the following courses in the previous curriculum:
COM4LJ007 Organization, Diversity and Employees
COM4LJ013 Media and Public Relations
MGT2HY201 Leadership Communication

Teaching methods and instruction

Participation:

Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.

Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually

The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection

Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".

Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23

Learning material and recommended literature

Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.

+ Learning material provided by lecturer and acquired by the students.

Teachers

Mirka Sunimento

Working life connections

Course material and topics translate into working life situations, abilities and know-how.
Guest Lecturer / Visit.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Information will be provided in Moodle once that opens

Teaching language

English

Internationality

Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).

Timing

11.09.2023 - 03.11.2023

Learning assignments

Details will be shared in Moodle and in the course Kick Off .

Course assignments and grading will be as follows (max 100 p):

Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p.

The extra assignments are optional to compensate for lack of participation to workshops/teamwork.

Enrollment

12.06.2023 - 08.09.2023

Content scheduling

The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone

Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams

Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work

Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,

Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H

Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)

Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations

Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
Groups
- EVENING
- CONTACT
- EXCH
- MACOME
Alternative learning methods

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08

Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
ICT Security Basics from Trust to Blockchain ICT4HM103-3005 23.10.2023-15.12.2023 5 cr (MAICTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- The basic concepts of data security. CIA (confidentiality, integrity, availability). Confrontation. The attacker's perspective and pentest. What does ICT security involve? The most effective, common and successful techniques for attacking businesses.
- Low hanging fruit, defender’s perspective. Basic ICT security tools. ICT security with ulterior tools. Possible additional issues: easy attacks in practice.
- Encryption. Importance of CIA. How to decrypt encryption? When does encryption need not be broken? Symmetric and asymmetric encryption. Seals. Two-sided authentication. Traffic measurement intelligence.
- Practical encryption techniques. Email encryption with PGP. Public Key Infrastructure. Decentralised and centralised trust. TLS CA vs. PGP PKI trust.
- Modern encryption techniques. Anonymous networks, TOR. Virtual private networks and their substitutes. Encrypted, decentralised distributed file sharing within an organisation.
- Block chains
- Cryptocurrency

Assessment criteria

Assessment criteria - grade 1

The student knows the concepts of information security at a basic level, can use the required tools individually by following instructions in a book, has returned homework, but failed to complete all tasks due to recurring situations, which have prevented the continuation of study.

Assessment criteria - grade 3

The student is familiar with the basic concepts of information security and is able to explain in a general way, for example, how they can be used as tools; can use the tools in normal situations and is able to identify examples of how to apply security principles to everyday personal and business life.

Assessment criteria - grade 5

The student understands the basic concepts of information security and the tools to be used in that relationship; identifies examples of the use of basic concepts – also within new situations; is able to solve simple problem situations and use new features that have been added to familiar tools; can identify threats to security and is able to put them in context and is able to initiate the improvement of personal and business security by applying principles found in to day-to-day data knowledge security.

Further information

No replacements.

Teachers

Tero Karvinen

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam.

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MAICTE
- MAICTF
- EVENING
- EXCH
- ONLINE
Seats

15 - 30

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Intercultural Business Communication OTH8HM104-3008 15.01.2024-17.05.2024 5 cr (NONSTOP, ...) +-
Learning objectives

The aim of the study unit is to equip students’ competences and skills to operate successfully in a multicultural environment. Upon successful completion of the course, the student is able to
• Understand and describe elements cultural diversity and cross-cultural communication in a global professional environment
• Apply theoretical knowledge of cultural theories to micro and macro level activities in different fields of business (marketing, communication, sales, HR, leadership, entrepreneurship and strategy)
• Recognise and address the interests and needs of multicultural stakeholder groups such as employees and customers
• Apply problem identification, analysis and solving in real-life cases in business world
• Manage and understand different businesses and processes that involves multicultural parties.

Contents

1. Cultural diversity and values. Types and elements of culture. Hofstede cultural dimensions.
2. Cross-cultural communication. Barrier and blocks. Verbal and non-verbal communication. Cultural shock.
3. Understanding Business cultures around the World. Cross-cultural communication importance on macro and micro level. Understanding of client needs and diverse market. Challenges in cross-cultural communication. Solutions & Tips. Advantages of diversity. Concept of Time.
4. The concept and types of organisational culture. Impact of diversity in organisations. Company culture: how it begins, why does it matter, types of organisational culture. Edgar Schein model as an analysis tool in leadership.
5. Intercultural Management. Edward T. Hall model - cultural iceberg. Cross-cultural misunderstandings. Conflict spiral. Conflict management and avoidance. Humor in multicultural workplaces and its benefits. Multiculturality awareness.

Assessment criteria

Assessment criteria - grade 1

Knowledge: Students knows the key concepts within the course’s scope, but is yet to develop the general view and the big picture of the subject matter.
Skills: Student can complete given tasks and assignments with assistance but needs to develop applying knowledge.
Competence: Students are able to demonstrate some ability to perform skills and have basic knowledge, but they have difficulty to manage without assistance

Assessment criteria - grade 3

Knowledge: Student knows the key concepts well and can explain how the theories and models function and the tools are used. They have a general view of the subject matter.
Skills: Students can complete given tasks and assignments independently. They are able to apply knowledge in hands-on business-related situations. Students can critique their own practice and identify ways to improve.
Competence: Students are able to demonstrate sufficient ability to perform skills and have basic to good knowledge. They can perform independently, but they have some challenges in passing on their skills and knowledge to others. The students have an interest in professional development.

Assessment criteria - grade 5

Knowledge: Students have a strong command of the key and related concepts. They can critically evaluate theories, models and tools. The students can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills: Students apply knowledge in demanding business-related situations. They can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence: The students execute skills with natural proficiency and they have detailed and explicit knowledge. They can perform independently and they are also able and actively willing to help others develop and pass on their skills. Students have an attitude of continuous professional development.

Teachers

Anna Kimberley

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- NONSTOP
- MACOMF
- VIRTUAL
- MACOME
- EXCH
Seats

61 - 100

Degree Programme

LUJOM Degree Programme in Business Development and Leadership, BUTEM Degree Programme in Business Technologies, LITEM Degree Programme in Business Technologies, PAKEM Degree Programme in Service Business Leadership and Development, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Leadership Clinic LEA4HM102-3006 21.08.2023-13.10.2023 5 cr (MALEAE, ...) +-
Contents

• Leadership clinic sessions based on real-life leadership challenges
Learning themes:
• Self-reflection of leadership skills
• Coaching leadership
• Co-management
• Conflict management and constructive interaction

Assessment criteria

Assessment criteria - grade 1

The student is partially familiar with the theoretical framework of the course.
The student can partially link the theoretical framework to a leadership practice.

Assessment criteria - grade 3

The student is familiar with the theoretical framework of the course.
The student is able to apply the theoretical framework by producing a leadership practice.

Assessment criteria - grade 5

The student demonstrates a thorough understanding of the theoretical framework of the course.
The student demonstrates exemplary ability in applying the theoretical framework to a practical leadership practice.

Teaching methods and instruction

The course implementation is based on three learning themes: coaching leadership, co-management and conflict management. The students explore these themes with the help of lectures, collective learning activities, discussions and individual studies. The aim of the course is to deepen one's knowledge of leadership and encourage analytical thinking, personal reflection and solution-focused mindset (design of practices) through the above-mentioned learning themes.

The implementation includes both contact and online clinics, where students share and analyze their own experiences, cases and problems related to the course contents. The advisors provide introductory lectures, guidance as well as assignments to support learning.

Prior or current work experience in managerial position is not required. The course is beneficial for all students who want to learn more of the learning themes and leadership.

Learning material and recommended literature

List of literature:

Amundsen, S., Martinsen Ø. L. Linking Empowering Leadership to Job Satisfaction, Work Effort, and Creativity: The Role of Self-Leadership and Psychological Empowerment. Journal of Leadership & Organizational Studies 2015, Vol. 22(3) 304–323. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_webofscience_primary_000357526800005CitationCount
Bartlett, Richard D. The Handbook of Handbooks for Decentralized Organizing
https://hackmd.io/@yHk1snI9T9SNpiFu2o17oA/Skh_dXNbE?type=view
Fisher, R., Ury, R., 1999 Getting to Yes
Gallo, A., 2017 HBR guide to dealing with conflict.
Gallo, A. 2017. Roadmap to Handling Conflicts at Work (Talks at Google)
Goncalves, G. et al. 2016. Cultural intelligence and Conflict Management Styles. International Journal of Organisational Analysis
Johansson, C., Miller, V.D., Hamrin, S. 2014. Conceptualizing Communicative Leadership. Corporate Communications: An International Journal. Vol 19:2.
Kim, M., Beehr, T.A. Self-Efficacy and Psychological Ownership Mediate the Effect of Empowering Leadership on Both and Bad Employee Behaviors. Journal of Leadership & Organizational Studies, April 7 2017. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1548051817702078
Lafferty, B.A., Lewis, R., Spears, L.C. Servant-Leadership Characteristics, Personality Types and The Hierarchy of Functions. The International Journal of Servant-Leadership, 2012-01-01, Vol.8/9 (1), p.37-60. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_proquest_journals_2221693148
Laloux F., Reinventing Organizations. 2014.
Laloux F., What Does Self-Management Mean for You?: Available: https://www.youtube.com/watch?v=RZE2nzym-Wg
Lee M.Y. Edmondson A. Self-managing organizations: Exploring the limits of less-hierarchical organizing. Research in Organizational Behavior. Nov. 2017. Available: https://haaga-helia.finna.fi/PrimoRecord/pci.cdi_gale_infotracacademiconefile_A518136088
Medium. Dignan, A. How to Choose a Model of Self-Organization That Works For You. Available: https://medium.com/the-ready/how-to-choose-a-model-of-self-organization-that-works-for-you-c093b5305712
MODe-project (Minimalist Organizational Design): Available: https://www.moderesearch.fi/
Montes, C.; Rodriguez, D. & Serrano, G. 2012. Affective choice of conflict management styles. International Journal of Conflict Management.
Oncken W., Wass D. L., 1999. Management Time: Who's Got the Monkey. HBR.
Pflaeging, N. Heroes of Leadership. Accessible: https://www.slideshare.net/npflaeging/heroes-of-leadership-betacodex14
Sharma, P. N., Kirkman, B. L. Leveraging Leaders: Literature Review and Future Lines of Inquiry for Empowering Leadership Research. Group & Organization Management, March 15 2015. Available: https://doi-org.ezproxy.haaga-helia.fi/10.1177%2F1059601115574906
Spears, L.C. Spears Center for Servant Leadership. Available: https://www.spearscenter.org/
Vogt, Brown & Isaacs 2003. The art of powerful questions.
Yukl, G. Empowering leadership. Available: https://hstalks-com.ezproxy.haaga-helia.fi/t/2343/empowering-leadership/?business

Teachers

Olli Laintila, Heta-Liisa Malkavaara

Working life connections

The learning themes/topics and equivalent assignments address day-to-day challenges and practices in organizations. Students can apply and implement learned principles and practices in their organizations.

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam.

Teaching language

English

Internationality

Students' work experiences and environments form the base for the implementation's international aspects. The learning material consists mainly of international sources.

Timing

21.08.2023 - 13.10.2023

Learning assignments

Three learning assignments:
1. Co-management practice
2. Conflict management
3. Essentials of Coaching leadership

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

Thursday 24th Aug at 17.40 -20.30 Kick-off in Pasila (3012)

Thursday 31st Aug Leadership clinic 1 in Pasila (3012)

Thursday 7th Sep Leadership clinic 2 in Pasila (3012)

Thursday 14th Sep Co-management clinic 1 in Pasila (3012)

Thursday 21st Sep Co-management clinic 2 in Pasila (Zoom)

Thursday 28th Oct Conflict management clinic 1 (Zoom)

Thursday 5th Oct Conflict management clinic 2 (Zoom)

Thursday 12th Oct in reserve if needed
Groups
- MALEAE
- EVENING
- CONTACT
- BLENDED
- EXCH
Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Leading Creative Planning and Production COM4HM106-3006 23.10.2023-15.12.2023 5 cr (WEEKEND, ...) +-
Learning objectives

After completing the course successfully, the student can lead is/herself and effectively manage own work in the various stages of creative planning processes and multichannel content production. In terms of meta skills student will develop creativity, cooperation and networking, emotional intelligence, deduction and decision making skills and (cognitive) flexibility and ambiguity tolerance.

Starting level and linkage with other courses

No prerequisites but at understanding of digital marketing communication basics is recommended.

Contents

• Customer, Brand, and Market Insight
• Concept Design
• Creative Planning
• Multichannel Storytelling
• Digital Content Production and optimizing for various platforms

Assessment criteria

Assessment criteria - grade 1

The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Assessment criteria - grade 3

In addition to criteria in grade 1, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges.

S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight.

S/he can can act independently and manage creative planning process and various storytelling solutions successfully via multiple channels.

Assessment criteria - grade 5

In addition to the criteria for grade 3, the student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation.

As part of a creative team, she/he can implement and manage creative planning processes independently, constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions.

S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms.

He/she demonstrates excellent commitment and attitude to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

Teaching methods and instruction

After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.

Learning material and recommended literature

Available in the Moodle when the course begins.

Teachers

Leena Korttilalli, Hanna Rajalahti

Working life connections

Collaboration with a non-profit organisation.

Campus

Pasila Campus

Exam dates and re-exam possibilities

-

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Learning assignments

Creative concept and content plan to be done as a group work (weight: 60%)
Learning diary (weight 40%)

Enrollment

12.06.2023 - 20.10.2023

Content scheduling

Intensive implementation, which consists of three workshops and group work between them.
Saturday 28 October 2023 from 9 am to 3 pm
Saturday 11 November 2023 from 9 am to 3 pm
Saturday 2 December 2023 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.
Groups
- WEEKEND
- CONTACT
- BLENDED
- MACOME
- EXCH
Alternative learning methods

Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.

Seats

15 - 25

Further information

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.

Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.

Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

2 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Learning Culture in Organisations ORD2HM102-3030 15.01.2024-15.03.2024 5 cr (MALEAE, ...) +-
Learning objectives

Different approaches to learning and learning culture in organisation, as well as environment, processes and practices that enhance learning. Students are encouraged to reflect and develop practices that promote learning in their own organisations.

Starting level and linkage with other courses

No prerequisites.

Contents

• Learning and organisational competitiveness
• Different approaches to learning
• From knowledge to competences
• Learning processes and practices
• Supportive learning environment
• Organizational culture that enhances learning

Assessment criteria

Assessment criteria - grade 1

The student knows different approaches to learning and how learning can be enhanced in organizations. The student can describe processes related to learning and identify barriers and enablers to learning in the workplace.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student can apply different learning concepts and approaches in her/his own organization. The student can describe processes related to learning and define both learning enablers and learning barriers in the workplace. The student can turn barriers to learn into the development prospects.

Assessment criteria - grade 5

In addition to the competences described in Grades 1 and 3, the student can analyse her/his own organization from the different learning perspectives and give well-grounded development suggestions based on the findings. The student can analyse and compare different learning approaches and their connections to the organisational competitiveness.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teachers

Meri Vehkaperä

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MALEAE
- EVENING
- MASTRE
- EXCH
- ONLINE
- MACOME
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Learning Culture in Organisations ORD2HM102-3031 25.03.2024-17.05.2024 5 cr (MAICTE, ...) +-
Learning objectives

Different approaches to learning and learning culture in organisation, as well as environment, processes and practices that enhance learning. Students are encouraged to reflect and develop practices that promote learning in their own organisations.

Starting level and linkage with other courses

No prerequisites.

Contents

• Learning and organisational competitiveness
• Different approaches to learning
• From knowledge to competences
• Learning processes and practices
• Supportive learning environment
• Organizational culture that enhances learning

Assessment criteria

Assessment criteria - grade 1

The student knows different approaches to learning and how learning can be enhanced in organizations. The student can describe processes related to learning and identify barriers and enablers to learning in the workplace.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student can apply different learning concepts and approaches in her/his own organization. The student can describe processes related to learning and define both learning enablers and learning barriers in the workplace. The student can turn barriers to learn into the development prospects.

Assessment criteria - grade 5

In addition to the competences described in Grades 1 and 3, the student can analyse her/his own organization from the different learning perspectives and give well-grounded development suggestions based on the findings. The student can analyse and compare different learning approaches and their connections to the organisational competitiveness.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teachers

Meri Vehkaperä

Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- MAICTE
- MASALE
- MAENTE
- MAEXPE
- VIRTUAL
- MADIGE
- EXCH
Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Learning Culture in Organisations ORD2HM102-3029 23.10.2023-15.12.2023 5 cr (MAICTE, ...) +-
Learning objectives

Different approaches to learning and learning culture in organisation, as well as environment, processes and practices that enhance learning. Students are encouraged to reflect and develop practices that promote learning in their own organisations.

Starting level and linkage with other courses

No prerequisites.

Contents

• Learning and organisational competitiveness
• Different approaches to learning
• From knowledge to competences
• Learning processes and practices
• Supportive learning environment
• Organizational culture that enhances learning

Assessment criteria

Assessment criteria - grade 1

The student knows different approaches to learning and how learning can be enhanced in organizations. The student can describe processes related to learning and identify barriers and enablers to learning in the workplace.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student can apply different learning concepts and approaches in her/his own organization. The student can describe processes related to learning and define both learning enablers and learning barriers in the workplace. The student can turn barriers to learn into the development prospects.

Assessment criteria - grade 5

In addition to the competences described in Grades 1 and 3, the student can analyse her/his own organization from the different learning perspectives and give well-grounded development suggestions based on the findings. The student can analyse and compare different learning approaches and their connections to the organisational competitiveness.

Further information

This course replaces the course Leading Change from the previous curriculum.

Teaching methods and instruction

Independent virtual learning altogether 135 h (no contact lessons, only independent learning)
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).

RPL and benefiting RPL during the course is to be agreed with the responsible lecturer (Meri Vehkaperä).
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Learning material and recommended literature

Learning materials will be informed at the beginning of the course on Moodle (23.10.2023).

Teachers

Meri Vehkaperä

Working life connections

Development assignment is related to development of students’ working communities.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Exams will be taken during 8 week period (23.10.2023 - 15.12.2023).

Teaching language

English

Internationality

International case examples will be presented, international learning material will be provided.

Timing

23.10.2023 - 15.12.2023

Learning assignments

Instructions for studying as well as exams and assignments will be given at the beginning of the course (23.10.2023). Learning is based on individual and independent learning. Assessment will be based on a mind map, two short exams and a development assignment.

Enrollment

12.06.2023 - 20.10.2023

Content scheduling

This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
Groups
- MAICTE
- MALEAE
- MASALE
- MAENTE
- VIRTUAL
- MADIGE
- EXCH
- MACOME
Alternative learning methods

Please contact the responsible lecturer.

Student feedback will be collected and used for improving the course.

Seats

61 - 100

Further information

Module 1. Assignment (grading 1-5, 20 % of the final grade)
Module 2. Exam (grading 1-5, 20% of the final grade)
Module 3. Exam (grading 1-5, 20% of the final grade)
Module 4. Development assignment (grading 1-5, 40% of the final grade).

All lessons and learning assignments need to be completed and passed to pass the course

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Online Store as Sales Channel SAL4HM104-3008 21.08.2023-13.10.2023 5 cr (MASALE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Analysis of the operational environment
- Customer experience in an online store
- Online store as a business model and sales channel
- Multichannel solutions and market places
- Founding of an online store and software solutions
- Product range construction
- Payment methods and logistics of an online store
- Marketing planning, analytics and targeting
- Strategic choices of an online store and analysis of the operating environment

Assessment criteria

Assessment criteria - grade 1

The student knows the possibilities of multichannel environments and recognises different operational environments when making a base for an online store. S/he knows the starting points of building an online store and understands the role of marketing in ecommerce. The student understands the characteristics of ecommerce and its role in multichannel business. S/he knows the steps of founding an online store, can build product range and produce product descriptions. The student can market an online store via different channels. S/he knows about the possibilities of agile marketing in a digital environment. The student knows the essential juridical requirements for an online store.

Assessment criteria - grade 3

The student recognises the possibilities of multichannel environments and can analyse operational environments to make a base for an online store. The student knows the characteristics of online stores and their roles in multichannel business. S/he knows the requirements for BtoC and BtoB online stores. The student can set up and build a customer-oriented online store with applicable supply and product descriptions. The student can market the online store via different channels and apply the possibilities of agile marketing in a digital environment to grow sales. The student knows the essential juridical requirements for an online store.

Assessment criteria - grade 5

The student analyses the possibilities of a multichannel environment and the operational environments in which to make a base for an online store. The student comprehensively knows the characteristics of online stores and their role in multichannel business. S/he understands the requirements for BtoC and BtoB online stores. The student can set up and build an online store with applicable supply and product descriptions. The student can market the online store via different channels and apply the possibilities of agile marketing in a digital environment to grow sales. The student comprehensively knows the essential juridical requirements for an online store and can assess and apply them in the online store.

Teaching methods and instruction

Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.

We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.

Learning material and recommended literature

Will be announced latter

Teachers

Marko Mäki

Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 13.10.2023

Learning assignments

1. Online store project (individual or group); a plan to set up an online store.
2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).

Enrollment

12.06.2023 - 18.08.2023
Groups
- MASALE
- EVENING
- CONTACT
- BLENDED
- EXCH
Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

3 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Processes and Strategic Development of Sales SAL4HM101-3007 15.01.2024-15.03.2024 5 cr (MASALE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Sales processes in BtoB, BtoC and CtoC sales
- Strategic goals of sales and customerships
- Sales models, methods and digital tools
- Sales budgeting, goal setting and measuring
- Value creation and value promises

Assessment criteria

Assessment criteria - grade 1

The student knows the role and strategic relevance of sales and can name the essential sales processes and tools. The student recognises the strategic goals of sales and can define the basic elements of strategic customership. S/he can describe the essential methods of personal sales and coaching principles. The student can set sales goals and recognise the main elements of value creation. The student knows the digital tools to be used sales.

Assessment criteria - grade 3

In addition to the competences described in Grade 1, the student is able to describe the role and strategic relevance of sales. S/he masters the essential sales processes and tools and is able to develop sales processes. The student can set strategic sales goals and define strategic customership and apply the methods of personal sales, the psychology of sales competence and the principles of coaching. The student can set and evaluate sales goals and outcomes and knows the principles of value creation in sales. S/he can utilise the key digital tools of sales. The student can analyse and develop strategic sales in an organisation.

Assessment criteria - grade 5

In addition to the competences of Grade 1 and 3, the student analyses, sets and measures the strategic goals of sales and develops strategic customerships. S/he masters sales processes and tools and is able to comprehensively develop sales processes and methods. S/he can apply the methods of personal sales, the psychology of sales competence and the principles of coaching. The student thoroughly analyses and assesses sales goals and outcomes and masters the principles of value creation in sales. The student masters the digital tools of sales. S/he can expertly analyse and develop strategic sales in an organisation.

Teachers

Aarni Tuomi

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MASALE
- EVENING
- CONTACT
- EXCH
- MASALF
Seats

31 - 50

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Reflective Leadership LEA4HM103-3010 15.01.2024-15.03.2024 5 cr (MALEAE, ...) +-
Learning objectives

This course will increase competences for different kinds of contexts where leadership (including self-leadership and distributed/shared leadership) is needed. It is useful for those students that act as leaders, yet students do not have to be in a leadership position when taking this course.

Starting level and linkage with other courses

No prerequisites.

Contents

- Leadership approaches
- Critical leadership research
- Leadership in context
- Becoming and being a leader
- Beliefs about human nature (Ihmiskäsitys)
- Knowing your people
- Leadership development
- Well-being of a leader

Assessment criteria

Assessment criteria - grade 1

The student reflects her/his own leadership and recognises her/his development needs. The student sets goals for developing her/his leadership and creates assessment methods for self-evaluation. S/he recognizes different approaches to leadership.The student provides added value for her/his own leadership by participating in a dialogical development process together with other people.

Assessment criteria - grade 3

The student reflects her/his own leadership from various perspectives in connection to leadership research. S/he recognises her/his own developmental needs based on an analysis and sets reasonable goals and assessment methods for evaluating the progress. The student creates and learns from networks that will support her/his self-awareness.

Assessment criteria - grade 5

The student critically reflects on her/his own leadership from various perspectives in connection to leadership research and the data s/he has gathered. S/he sets context-dependent goals for leadership development. The student recognises her/his development needs and creates assessment methods to evaluate continuous development. The student increases her/his self-awareness in a constructive way, is able to assess, utilize and deepen feedback created in dialogical networks s/he has created.

Teachers

Eija Kjelin, Heta-Liisa Malkavaara

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MALEAE
- VIRTUAL
- INSTRUCTED
- EXCH
This is the first implementation in English.

Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Reflective Leadership LEA4HM103-3009 23.10.2023-15.12.2023 5 cr (MALEAE, ...) +-
Learning objectives

This course will increase competences for different kinds of contexts where leadership (including self-leadership and distributed/shared leadership) is needed. It is useful for those students that act as leaders, yet students do not have to be in a leadership position when taking this course.

Starting level and linkage with other courses

No prerequisites.

Contents

- Leadership approaches
- Critical leadership research
- Leadership in context
- Becoming and being a leader
- Beliefs about human nature (Ihmiskäsitys)
- Knowing your people
- Leadership development
- Well-being of a leader

Assessment criteria

Assessment criteria - grade 1

The student reflects her/his own leadership and recognises her/his development needs. The student sets goals for developing her/his leadership and creates assessment methods for self-evaluation. S/he recognizes different approaches to leadership.The student provides added value for her/his own leadership by participating in a dialogical development process together with other people.

Assessment criteria - grade 3

The student reflects her/his own leadership from various perspectives in connection to leadership research. S/he recognises her/his own developmental needs based on an analysis and sets reasonable goals and assessment methods for evaluating the progress. The student creates and learns from networks that will support her/his self-awareness.

Assessment criteria - grade 5

The student critically reflects on her/his own leadership from various perspectives in connection to leadership research and the data s/he has gathered. S/he sets context-dependent goals for leadership development. The student recognises her/his development needs and creates assessment methods to evaluate continuous development. The student increases her/his self-awareness in a constructive way, is able to assess, utilize and deepen feedback created in dialogical networks s/he has created.

Teachers

Eija Kjelin, Heta-Liisa Malkavaara

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- MALEAE
- 3AMK
- VIRTUAL
- INSTRUCTED
- EXCH
This is the first implementation in English.

Seats

61 - 95

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Robotic Automation DIG4HM103-3007 15.01.2024-17.05.2024 5 cr (NONSTOP, ...) +-
Learning objectives

• model business information processes
• recognize and evaluate opportunities for robotic automation
• implement a software robot for task automation
• design a business process automation using a software robot

Starting level and linkage with other courses

The student must be ready for self-directed study planning, stand-alone information seeking on discussion forums and trial-and-error approach for completing hands-on exercises. No prior programming experience is required and all exercises are done using graphical software tools. However, very basic algorithmic skills are needed and the student must acquire these skills independently whenever needed.

Contents

• visual modelling of information processes
• preconditions for robotic business process automation
• industry case studies of robotic process automation
• development tools for software robots
• implementation of a software robot for task level automation
• design of a process level automation

Assessment criteria

Assessment criteria - grade 1

The student understands the basic concepts of robotic automation and its application for business process improvement. They manage the basic use of the automation tool and are capable of designing an automation of a simple task.

Assessment criteria - grade 3

The student has a good understanding of the robotic automation concepts and its application for business process improvement. They manage the use of the automation tool well and are capable of designing a business process automation.

Assessment criteria - grade 5

The student has an excellent understanding of the robotic automation concepts and its application for business process improvement. They manage the use of the automation tool excellently and are capable of designing a challenging business process automation.

Teaching methods and instruction

VIRTUAL NON-STOP (not translated)

Teachers

Hanna Mäenpää

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Content scheduling

NON-STOP
Groups
- NONSTOP
- MAICTE
- MAICTF
- VIRTUAL
- MADIGF
- MADIGE
- EXCH
Seats

61 - 100

Further information

Grades 1 - 5

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Self-knowledge and Entrepreneurial Mindset ENT4HM111-3001 15.01.2024-15.03.2024 5 cr (MAENTE, ...) +-
Teachers

Tiina Brandt

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MAENTE
- EVENING
- MAENTF
- ONLINE
- EXCH
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Service Design EXP4HM101-3009 15.01.2024-17.05.2024 10 cr (MAEXPE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

- Design thinking and service design concepts, terminology and principles
- Customer-centred service development processes
- Customer-centred experience development processes
- Methods and tools for service design
- Creativity for useful, usable, and desirable service design innovations
- Prototyping service concepts
- Visualising and explaining effective, efficient, and distinctive service concepts
- Development of profitable business models for services

Assessment criteria

Assessment criteria - grade 1

The student can apply the key concepts, terminology related to service design and knows service design principles. They can also use management models and methods in the development and design of services and experiences concepts and can follow service design processes and use tools. Together in an interdisciplinary team the student can research customers, stakeholders, the service provider, trends, contexts and evaluate insights whilst generating ideas to create a new concept or solution. They can synthesize insights and guide strategic direction or alignment.

Assessment criteria - grade 3

In addition to the skills and competences mentioned for Grade 1, the student can apply knowledge, management models and methods in the development and design of services and experience concepts. In addition, they can choose appropriate management models and methods for the development and design of services and experience concepts and can apply service design processes and tools. They can predict new opportunities for service and experience development, and adequately judge ideas for creating a new concept or solution. They can generate innovative and desirable ideas for ‘new’ transformative services or experience concepts, systems or touchpoints and can lead service design projects that solve a ‘real’ service problem or yield an opportunity.

Assessment criteria - grade 5

In addition to the skills and competences mentioned for Grades 1 and 3, the student can comprehensively predict new opportunities regarding the development of services and experiences and can adequately judge ideas to create a new concept or solution. Independently and successfully s/he can lead service design projects that solve a “real” service problem or yield an opportunity and contribute to organisational change of mindset. Develop a profitable business model for a service or experience concept or solution. Independently s/he can solve real-life problems regarding services and generate services real-life opportunities.

Further information

This course replaces the following courses from the previous curriculum:
- ATB2RQ104 Design Thinking in Tourism (10 ECTS)
- REG3RY003 Service Design and tuotekehitys palveluissa (10 ECTS)

Teachers

Riina Iloranta, Mario Passos Ascencao, Vesa Heikkinen

Campus

Pasila Campus

Exam dates and re-exam possibilities

n/a

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Content scheduling

day-1:
day-2:
day-3:
day-4:
day-5:
day-6:
Groups
- MAEXPE
- CONTACT
- MAEXPFHA
- EXCH
Alternative learning methods

n/a

Seats

31 - 50

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Evaluation scale

H-5
Credits
- 10 cr
Unit

Master’s Degrees
Strategic Brand Management COM4HM101-3008 15.01.2024-15.03.2024 5 cr (EVENING, ...) +-
Learning objectives

Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases

Starting level and linkage with other courses

No prerequisites.

Contents

- Branding and brand management as a strategic tool in an organisation
- Branding models and theories
- Marketing and communication; key concepts and practical domains
- Identification, prioritisation and management of internal and external stakeholders

Assessment criteria

Assessment criteria - grade 1

The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.

Assessment criteria - grade 3

The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.

Assessment criteria - grade 5

In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.

Further information

This course replaces following course(s) in the current curriculum:
COM2LJ002 Planning and Leading Communications
COM2LJ008 Stakeholder Communications
COM4LJ006 Issue / Crisis Communication
MGT4LG210 International marketing
MGT4LG211 Leading by branding
REG3RY010 Palvelubrändin hallinta

Teachers

Ville Lahtinen

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- EVENING
- CONTACT
- MACOME
- EXCH
Seats

15 - 50

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Brand Management COM4HM101-3009 23.10.2023-15.03.2024 5 cr (NONSTOP, ...) +-
Learning objectives

Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases

Starting level and linkage with other courses

No prerequisites.

Contents

- Branding and brand management as a strategic tool in an organisation
- Branding models and theories
- Marketing and communication; key concepts and practical domains
- Identification, prioritisation and management of internal and external stakeholders

Assessment criteria

Assessment criteria - grade 1

The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.

Assessment criteria - grade 3

The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.

Assessment criteria - grade 5

In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.

Further information

This course replaces following course(s) in the current curriculum:
COM2LJ002 Planning and Leading Communications
COM2LJ008 Stakeholder Communications
COM4LJ006 Issue / Crisis Communication
MGT4LG210 International marketing
MGT4LG211 Leading by branding
REG3RY010 Palvelubrändin hallinta

Teaching methods and instruction

NB. This implementation is based on students' independent study using course material that is available on Moodle, without interaction with the teacher. This implementation is mainly meant for the students in STROME and AVBUM-education.
Please take this into account, if you enroll in this course instead of the implementation COM4HM001-3010, which has contact classes and is implemented in the Spring semester 2024..

Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases.

The assignments in the course also teach the skills needed in Master's studies, such as information search, reading research articles and critical writing.

Learning material and recommended literature

Available in Moodle.

Teachers

Hanna Rajalahti

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.03.2024

Learning assignments

Individual assignments and Exam.

Enrollment

30.05.2023 - 20.10.2023

Content scheduling

Course available in Moodle 23.10.2023 - 15.3.2024.
Groups
- NONSTOP
- VIRTUAL
- MAAVBUM
- MASTROME
Alternative learning methods

Recgonition of prior learning following Haaga-Helia's instructions for Master education.
https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study

Seats

31 - 60

Further information

Assessment criteria - grade 1
The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.

Assessment criteria - grade 3
The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.

Assessment criteria - grade 5
In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.

Degree Programme

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Financial Management STR4HM105-3010 15.01.2024-15.03.2024 5 cr (MAENTE, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

o Financial planning, controlling and monitoring in strategy process
o Budgeting and forecasting models
o Investment & finance models and accounting
o Product and customer profitability

Assessment criteria

Assessment criteria - grade 1

The student can evaluate strategies and business models from financial perspective. S/he is able to participate to analyzing business information. The student understands financial thinking and knows how to use the key elements of accounting in planning, controlling and monitoring organization’s operations. S/he knows key financial figures, performance indicators and potential finance sources.

Assessment criteria - grade 3

The student can evaluate strategic choices and different business models from financial perspective. S/he is able to analyse and utilize business information. The student can apply financial thinking and use accounting in planning, controlling and monitoring organization’s operations. S/he is able to utilize financial figures and performance indicators in strategy process and is capable of comparing different finance opportunities.

Assessment criteria - grade 5

The student can evaluate strategic choices and different business models from financial perspective. S/he is able to analyse and utilise business information in a way that serves best the organization’s needs. The student can apply financial thinking and use and develop accounting in order to promote planning, controlling and monitoring of organisation’s operations. S/he is able to define and utilise financial figures and performance indicators in strategy process and is capable of comparing different finance opportunities for the basis of making decisions.

Teachers

Mariitta Rauhala, Heli Kortesalmi

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- MAENTE
- EVENING
- CONTACT
- MASTRE
- EXCH
Seats

31 - 50

Degree Programme

STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Financial Management STR4HM105-3009 11.09.2023-15.12.2023 5 cr (NONSTOP, ...) +-
Starting level and linkage with other courses

No prerequisites.

Contents

o Financial planning, controlling and monitoring in strategy process
o Budgeting and forecasting models
o Investment & finance models and accounting
o Product and customer profitability

Assessment criteria

Assessment criteria - grade 1

The student can evaluate strategies and business models from financial perspective. S/he is able to participate to analyzing business information. The student understands financial thinking and knows how to use the key elements of accounting in planning, controlling and monitoring organization’s operations. S/he knows key financial figures, performance indicators and potential finance sources.

Assessment criteria - grade 3

The student can evaluate strategic choices and different business models from financial perspective. S/he is able to analyse and utilize business information. The student can apply financial thinking and use accounting in planning, controlling and monitoring organization’s operations. S/he is able to utilize financial figures and performance indicators in strategy process and is capable of comparing different finance opportunities.

Assessment criteria - grade 5

The student can evaluate strategic choices and different business models from financial perspective. S/he is able to analyse and utilise business information in a way that serves best the organization’s needs. The student can apply financial thinking and use and develop accounting in order to promote planning, controlling and monitoring of organisation’s operations. S/he is able to define and utilise financial figures and performance indicators in strategy process and is capable of comparing different finance opportunities for the basis of making decisions.

Teaching methods and instruction

This is a fully virtually course, which is targeted for students who prefer to study independently. If you are not willing or able to study independently, we do have blended learning implementations which contain contact sessions.

Learning material and recommended literature

Recommended literature list of this course. Moodle will contain information about the chapters to be read. E-content including all e-books are available to use with Haaga-Helia user account. (HAKA sign in required, links in Moodle).

Atrill, Peter & McLaney, E. J. (2019). Accounting and finance for non-specialists, eleventh edition. Pearson.
Niven, Paul R. (2014). Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. WILEY
Parmenter, David, (2016) Key Performance Indicators : Developing, Implementing, and Using Winning KPIs, John Wiley & Sons.
Atrill, Peter & McLaney, E. J (2018): Management accounting for decision makers

Teachers

Mariitta Rauhala, Heli Kortesalmi

Working life connections

Some of the case studies are prepared in co-operation with business.

Campus

Pasila Campus

Exam dates and re-exam possibilities

There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.

1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment

Teaching language

English

Internationality

All topics apply internationally.

Timing

11.09.2023 - 15.12.2023

Learning assignments

There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.

1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment

Enrollment

12.06.2023 - 05.11.2023

Content scheduling

Course's Moodle page opens 11.9.2023 and it is open till 31.12.2023, by when all the learning assignments must be submitted. No extensions to this deadline are given.

One topic takes 1-2 weeks to study. Make yourself a study schedule right at the beginning of the course and follow it!
Groups
- NONSTOP
- MAENTE
- VIRTUAL
- MASTRE
- EXCH
- MASTROME
Alternative learning methods

In case you already have knowledge on this topic, please contact heli.kortesalmi(a)haaga-helia.fi for RPL (recognition of previous learning).

Seats

61 - 100

Further information

There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.

Degree Programme

STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Human Resources Management LEA4HM101-3012 05.02.2024-17.05.2024 5 cr (MALEAE, ...) +-
Learning objectives

Strategic Human Resource Management (SHRM) course explores different aspects of human resource management at strategic levels focusing on its role as an enabler of business success. The aim of the course is to give overview of current theories, models and responsibilities of HR both from HR function but also from organization perspective.

After the course, the student
• Identifies the underlying theories, concepts and models of human resource management.
• Understand the strategic role of HRM in the organizations.
• Identifies the key responsibilities of human resource management and understands their strategic role.

Starting level and linkage with other courses

No prerequisites.

Assessment criteria

Assessment criteria - grade 1

The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Assessment criteria - grade 3

The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Assessment criteria - grade 5

The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

Further information

This course replaces the following courses from the previous curriculum:
- International Talent Management
- Henkilöstövoimavarojen johtaminen.

Teachers

Johanna Maaniemi

Campus

Pasila Campus

Teaching language

English

Timing

05.02.2024 - 17.05.2024
Groups
- MALEAE
- VIRTUAL
- EXCH
- MAAVBUM
- MASTROME
Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Human Resources Management LEA4HM101-3011 11.09.2023-15.12.2023 5 cr (MALEAE, ...) +-
Learning objectives

Strategic Human Resource Management (SHRM) course explores different aspects of human resource management at strategic levels focusing on its role as an enabler of business success. The aim of the course is to give overview of current theories, models and responsibilities of HR both from HR function but also from organization perspective.

After the course, the student
• Identifies the underlying theories, concepts and models of human resource management.
• Understand the strategic role of HRM in the organizations.
• Identifies the key responsibilities of human resource management and understands their strategic role.

Starting level and linkage with other courses

No prerequisites.

Assessment criteria

Assessment criteria - grade 1

The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Assessment criteria - grade 3

The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Assessment criteria - grade 5

The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

Further information

This course replaces the following courses from the previous curriculum:
- International Talent Management
- Henkilöstövoimavarojen johtaminen.

Teaching methods and instruction

Virtual course based on 100 % student individual working. The course does not include any meetings or teamwork.

Learning material and recommended literature

Learning assignments are published when the course begins. Course includes different kinds of individual learning assignments. All learning materials are available on Course Moodle pages.

Teachers

Johanna Maaniemi

Working life connections

The studies and learning assignments seek to mirror everyday business in corporations and other organisations. The learning sessions may include guest lectures, visits and/or real-life cases to be solved. Students apply their learning within their current work environment.

Campus

Pasila Campus

Teaching language

English

Internationality

Depending on the implementation, student backgrounds and work environments may bring an international perspective to the course. Internationality can also be present through case studies, books, articles and assignments.

Timing

11.09.2023 - 15.12.2023

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

Detailed schedule is published when the course begins.
Groups
- MALEAE
- VIRTUAL
- EXCH
Seats

61 - 100

Further information

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Degree Programme

BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Thinking and Growth Strategies STR4HM101-3008 05.02.2024-05.04.2024 5 cr (VIRTUAL, ...) +-
Learning objectives

The student developes strategic thinking and uses suitable tools for it. S/he recognises substantial changes taking place in the working environment and assesses how the changes affect the different business models and organisations. S/he analyses competitive advantages and –strategies and recognizes different growth possibilities.

Starting level and linkage with other courses

It is recommended that this is a starting course in Strategic Thinking and Management specialisation.

Contents

The content is a combination of following themes:
- Developing strategic thinking capability
- Changes and disruption at work and in the working environment
- Analysis of working environment and the utilisation of business information
- Business models
- Competitive strategies and advantages
- Growth strategies and enablers
o Ecosystems, networks and partnerships
o Mergers and acquisitions
o Internationalisation
o Startups
o Innovations
o Licensing

Assessment criteria

Assessment criteria - grade 1

- The student knows the key concepts of strategic thinking.
- S/he recognises substantial changes taking place at work and in the working environment.
- S/he knows different kinds of business models.
- S/he is familiar with different kinds of ecosystems and networks as well other growth enablers.

Assessment criteria - grade 3

- The student knows the key concepts of strategic thinking and is able to apply them.
- S/he recognises changes taking place at work and in the working environment and is able to look for information about forthcoming changes by utilising diverse existing data and signals from the environment.
- S/he knows different business models and is able to compare them.
- S/he identifies, understands and is capable of evaluating different kinds of ecosystems and networks as well other growth enablers.

Assessment criteria - grade 5

- The student knows the key concepts of strategic thinking and is able to apply them comprehensively to a variety of situations.
- S/he recognises extensive changes taking place at work and in the working environment and is able to look for information on forthcoming changes by utilising diverse existing data and signals from the environment. S/he is capable of evaluating the effects of these changes to the selected organization.
- S/he knows different types of business models and is able to compare them.
- S/he is capable of comprehensively identifying, understanding and evaluating different kinds of ecosystems and networks as well as other growth enablers.

Further information

Depending on the implementation, pre-assignment is required. More information is available in the implementation plan.

Teachers

Juha Olava

Campus

Pasila Campus

Teaching language

English

Timing

05.02.2024 - 05.04.2024
Groups
- VIRTUAL
- MASTRE
- EXCH
Seats

61 - 100

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategic Thinking and Growth Strategies STR4HM101-3009 15.01.2024-15.03.2024 5 cr (EVENING, ...) +-
Learning objectives

The student developes strategic thinking and uses suitable tools for it. S/he recognises substantial changes taking place in the working environment and assesses how the changes affect the different business models and organisations. S/he analyses competitive advantages and –strategies and recognizes different growth possibilities.

Starting level and linkage with other courses

It is recommended that this is a starting course in Strategic Thinking and Management specialisation.

Contents

The content is a combination of following themes:
- Developing strategic thinking capability
- Changes and disruption at work and in the working environment
- Analysis of working environment and the utilisation of business information
- Business models
- Competitive strategies and advantages
- Growth strategies and enablers
o Ecosystems, networks and partnerships
o Mergers and acquisitions
o Internationalisation
o Startups
o Innovations
o Licensing

Assessment criteria

Assessment criteria - grade 1

- The student knows the key concepts of strategic thinking.
- S/he recognises substantial changes taking place at work and in the working environment.
- S/he knows different kinds of business models.
- S/he is familiar with different kinds of ecosystems and networks as well other growth enablers.

Assessment criteria - grade 3

- The student knows the key concepts of strategic thinking and is able to apply them.
- S/he recognises changes taking place at work and in the working environment and is able to look for information about forthcoming changes by utilising diverse existing data and signals from the environment.
- S/he knows different business models and is able to compare them.
- S/he identifies, understands and is capable of evaluating different kinds of ecosystems and networks as well other growth enablers.

Assessment criteria - grade 5

- The student knows the key concepts of strategic thinking and is able to apply them comprehensively to a variety of situations.
- S/he recognises extensive changes taking place at work and in the working environment and is able to look for information on forthcoming changes by utilising diverse existing data and signals from the environment. S/he is capable of evaluating the effects of these changes to the selected organization.
- S/he knows different types of business models and is able to compare them.
- S/he is capable of comprehensively identifying, understanding and evaluating different kinds of ecosystems and networks as well as other growth enablers.

Further information

Depending on the implementation, pre-assignment is required. More information is available in the implementation plan.

Teachers

Sirpa Lassila

Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- EVENING
- MASTRE
- EXCH
- ONLINE
- MASTROME
Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

1 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees
Strategy in Practice STR4HM102-3018 20.05.2024-16.08.2024 5 cr (VIRTUAL, ...) +-
Learning objectives

Student is able to evaluate different concepts and models of strategy work. S(he) is also able to analyze different strategies with strategy tools. Student is able to formulate action plans and equivalent metrics to execute strategies. S(he) is also able to plan and implement supporting communication practices for the strategy execution.

Starting level and linkage with other courses

This course is recommended to be taken after Strategic Thinking and Growth strategies course.

Contents

The content is a combination of following themes:
• Practices of strategic management
• Strategy process
• Strategy tools and methods
• Strategic development
• Strategic key performance indicators
• Strategic communications

Assessment criteria

Assessment criteria - grade 1

The student knows some concepts and frameworks of strategy work.
The student knows some strategic options and strategy tools.
The student can participate in formulating the action plan of the strategy execution.
The student knows some key performance indicators of strategic management.
The student understands the significance of communications in the strategy process and s(he) can participate in planning of the strategic communication.

Assessment criteria - grade 3

The student is able to evaluate different concepts and frameworks of strategy work.
The student is able to analyze strategic options by utilizing strategy tools.
The student is able to formulate the action of the strategy execution.
The student is able to define relevant key performance indicators of strategic management.
The student is able to plan and implement actions of strategic communication.

Assessment criteria - grade 5

Student is able to choose appropriate concepts and frameworks of strategy work for and organization.
The student is able to both analyze and develop the chosen strategic choice by utilizing different strategy tools and models.
The student is able to formulate concrete action plans of the strategy execution.
The student is able to choose and develop most relevant key performance indicators of strategic management.
The student is able to plan and implement holistic actions of strategic communication.

Further information

Depending on the implementation the course may include pre-assignments. Further information will be provided in the Implementation Plan.

Teachers

Juha Olava

Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 16.08.2024
Groups
- VIRTUAL
- SUMMER
- INSTRUCTED
- MASTRE
- MASTRF
According to the HH's course feedback procedures.

Seats

31 - 100

Degree Programme

STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Master’s Degrees

Academic year 2024 - 2025

There is no implementations attached to this degree programme.

Name and level of education

Master of Hospitality Management, Master's Degree

Admission requirements and applications

Act of Polytechnics 9.5.2003/351 20§

Before applying see the admission criteria at www.studyinfo.fi

Scope and duration

The scope of the studies is 90 ECTS completed in 1.5 to 3 years as part-time of full time studies.

Recognition of learning

Studies can also progress through the use of competencies acquired in the past or competencies acquired at work during the studies.

Mode of study

The mode of studies is blended and the amount of independent studying, virtual studies and sessions on campus depend on the student’s individual study plan and the chosen courses. There are several types of course implementations to choose from, such as evening, intensive, partly or fully virtual. Depending on the course implementation, the learning sessions take place in evenings, weekends, virtually, and as intensive studies.

Language of tuition

The language of the studies is English.

Requirements and decrees

The degree curriculum includes core studies, specialization studies, free choice studies, thesis and maturity test.

Haaga-Helia's operations are governed by the Act on Studies in Universities of Applied Science 18.12.2014/1129 (in Finnish) and Haaga-Helia's Degree Regulations.

Study attainments and assessment

The course assessment criteria are available in the course descriptions. More information about the course assessment is available in Haaga-Helia's Degree Regulations.

ATBUM Degree Programme in Aviation and Tourism BusinessMaster of Culture and Arts, 90 ECTS