H2H Communication (5 cr)

Evaluation scale

H-5

Schedule

The draft schedule (subject to minor changes regarding specific themes) can be found below.

Contact sessions in Pasila (3003) on Thursday evenings between 17:40 and 20:30 from 12 September to 7 November.

No contact lessons between 7-20 October. During these two weeks, the students prepare for the Moodle exam of the course. The exam is open all this time.

Implementation methods, demonstration and Work&Study

Course is a combination of class room lectures, independent study, projects, small group exercises and virtual learning.

The assessment of one’s own learning is an obligatory part of the course.

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email.

Intro

Marketing today is not so much about organisations, products or services as it is about people. In a nutshell that is what H2H marketing is about.

Humanizing your marketing builds trust and affects into people’s emotions. But how to do it? Enroll in the H2H Communications course to find out. During the course, you will find new human and customer-driven perspectives to marketing communications at both tactical and strategic level, enabling you to reach your target audiences better.

Materials

Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.

+ Learning materials provided by lecturer and acquired by the students.

Teaching methods and instruction

Participation:

Active contribution will have a positive impact on the course grade. As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will be available on Moodle.

Pedagogy:
Critical, reflective, and collaborative learning approaches are applied
a) in workshops together
b) in smaller teams
c) individually

The course is very interactive in nature and the workshops at 17:40 - 20:30 all have a following structure:
-Introduction to the theme through critical reflection and sharing of experiences
-Team collaboration
-Feedback and reflection

Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of contact interaction.

Questions about the course preferably by email.

Working life connections

Course materials, reflections, and discussions translate into working life situations, abilities and know-how.

Exam dates and re-exam possibilities

Information will be provided through Moodle once that opens

Internationality

Internationality is provided by course content, materials, assignments, case studies (and the overall makeup of students in the class).

Completion alternatives

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08

Learning assignments

Details will be shared on Moodle and in the course Kick Off .

Course assignments and grading will be as follows (max 100 p):

Exam max 40 p, H2H project max 30 p, workshops in Pasila max 30 p

Assessment methods

Exam
Learning journal