Please select the curriculum by the start year of studies and track.
Eva Holmberg
Pasila Campus
English
21.08.2023 - 17.05.2024
12.06.2023 - 18.08.2023
61 - 100
BUTEM Degree Programme in Business Technologies, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Mirka Sunimento
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Riina Iloranta
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
YAMK Liiketalous, Hanna Rajalahti
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Hanna Rajalahti
Pasila Campus
English
20.05.2024 - 16.08.2024
31 - 100
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Heidi Rajamäki-Partanen
Pasila Campus
English
15.01.2024 - 17.05.2024
5 - 10
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Anita Pösö, Kari Hiekkanen
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
This course uses blended learning pedagogical approaches, such as flipped classroom, supported by three main learning forms: (1) online contact learning; (2) directed learning; and (3) self-directed Learning. A proportion of the course hours provide the opportunity for online learning contact between students and experts (the facilitators and industry partners). Six to eight interactive online contact learning sessions will be available to participants via interactive learning methods. The forms of directed learning used are individual and team learning activities. Self-directed learning is also an important part of this course and participants are encouraged to develop their ability to learn on their own and thus to take more responsibility for setting the objectives of their study work. This course uses Moodle as the course’s virtual learning environment and Zoom and Microsoft Teams platforms for online learning contact sessions. In short, this course provides:
* 24 hours of online contact teaching/learning
* 110 hours of directed and self-directed learning
* 1 hour of the assessment of one’s own learning
This course will draw on a fair amount of both conceptual and empirical reading. It requires a high degree of personal study, and participants are expected to find relevant materials, read widely, and think critically. A modest amount of reading prior to each session is to be expected. Below, participants can find several indicative publications, which serve as background to the course. Other resources relevant for this course will be available on the course’s Moodle page.
Aaker, D. A. & Joachimsthaler, E. (2009). Brand Leadership: Building Assets in an Information Economy. London: Free Press.
Aaker, D. A. (2010). Building Strong Brands. London: Simon & Schuster.
Coleman, D. (2018). Building Brand Experiences: A Practical Guide to Retaining Brand Relevance. London: Kogan Page.
de Chernatony, L. (2006). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 2nd Edition. Oxford: Butterworth-Heinemann.
Elliott, R. & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.
Hultén, B., Broweus, N. & van Dijk, M. (2009). Sensory Marketing. Basingstoke: Palgrave Macmillan.
Jenkins, H., Ford, S. & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press
Jenkins, H., Ito, M. & Boyd, D. (2015). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. Malden: Polity Press.
Kalliomäki, A. (2014). Tarinallistaminen: Palvelukokemuksen Punainen Lanka. Helsinki: Talentum.
Kapferer, J.-N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page. London.
Keller, K. (2007). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd Edition. Upper Saddle River: Pearson Education.
Keller, K. L., Apéria, T. & Geor, M. (2008). Strategic Brand Management: A European Perspective. Harlow: Pearson Education.
Lindstrom, M. (2005). Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound. New York: Free Press.
Moilanen, T. & Rainisto, S. (2009). How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Basingstoke: Palgrave Macmillan.
Newbery, P. & Farnham, K. (2013). Experience Design: A Framework for Integrating Brand, Experience, and Value. Hoboken: John Wiley & Sons.
Schmitt, B. H. & Rogers, D. L. (2008). Handbook on Brand and Experience Management. Cheltenham: Edward Elgar Publishing.
Leena Korttilalli, Mario Passos Ascencao
In this course, participants will learn how to apply brand development theories and models/frameworks to 'real-world' situations. They will have the option to work on their own organisation or an organisation of their choice.
Pasila Campus
The course's Moodle-based test will take place online during session 5.
English
In this course, it is ensured that the learning activities include a global/international perspective. The Facilitators infuse international elements into the learning content and international resources are used in the course readings. The facilitators also use instructional methods appropriate to a culturally diverse audience.
23.10.2023 - 15.12.2023
The course offers three learning activities to participants, as follows:
* 15% Individual pre-assignment
* 15% Individual online written test
* 70% Individual/pairs written project
12.06.2023 - 20.10.2023
* Session 0, Tue 24.10.2023
* Session 1, Tue 31.10.2023
* Session 2, Tue, 7.11.2023
* Session 3, Tue, 14.11.2023
* Session 4, Tue 21.11.2023
* Session 5, Tue 28.11.2023
* Session 6, Tue 5.12.2023
* Session 7 Tue 12.12.2013
Participants who have already developed the necessary competences through prior work experience or other courses can demonstrate their proficiency, and thus progress faster through their studies. Information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning
15 - 60
Assessment criteria - grade 1
The participant knows the key concepts related to brand development and management. Can apply brand knowledge to practical business contexts and investigate the brand of a service company and the process of building and maintaining a brand. Can recognise transmedia storytelling and sensory branding and partially employ that knowledge to service brands.
Assessment criteria - grade 3
In addition to the skills and competencies mentioned for grade 1, the student can apply the key concepts related to brand development and management. Can incorporate brand experience into service brands. Can measure brand experience Can judge sensory branding and brand experience. Can storify a service brand, employ the storification process to service brands and use transmedia storytelling to service brands.
Assessment criteria - grade 5
In addition to the skills and competencies mentioned for grades 1 and 3, the student can judge the special features of creating and maintaining service brands. Can develop and lead a service brand experience development programme.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Monica Åberg
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 60
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Mirka Sunimento, Eeva Puhakainen
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Veijo Vänttinen
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Juha Nurmonen
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Juha Nurmonen
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Vesa Heikkinen
Pasila Campus
English
20.05.2024 - 16.08.2024
15 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
4 cr
H-5
Master’s Degrees
Aarni Tuomi
Pasila Campus
English
20.05.2024 - 16.08.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Irma Mäkäräinen-Suni
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
BUTEM Degree Programme in Business Technologies, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
1 cr
H-5
Master’s Degrees
Participation to Zooms is not mandatory, but based on course feedback highly encouraged and beneficial!
Pedagogical approach in this course is Autonomous and Experimental Learning - and we follow "iterative and agile" way of working :). This means that
Course follows the the customer journey approach and themes where there the structure is as follows
A) First A lecture to the topic and introduction of related assignment(s)
B) “Independent study and testing"” where students get familiar with the topic and materials, look for information, engage with each other on the discussion forum and do some content creation / testing / analysis.
C) Analysis and discussion together before moving into the next topis
and so on..
Note! As this course very much follows the iterative process of planning, ideation, testing, measurement, evaluation and development it is encouraged to identify a real life "test lab" and objective for the course assignments.
This could be, for example related to your own personal brand, company employee advocacy, improvement of customer engagement etc. It is not mandatory, and there are options for assignments that don't require testing but from the learning perspective testing something for real is ideal :)
Mirka Sunimento
Pasila Campus
No re-takes as the evaluation is mostly based small tests and experiments done during the course.
English
International by default.
21.08.2023 - 15.12.2023
The main assignments of this autonomous-learning and iterative course are
10 % Exam (motivational orientation assignment)
10 % Online certificate (Hubspot or similar)
60 % Small experiments and tests and weekly Moodle activity & Zoom participation
20 % Reflective essay on own learning with at least one peer-reviewed article used OR presentation about using ChatGBT in Marketing
12.06.2023 - 18.08.2023
06.09. 17:40 - 20:30 Zoom
13.09. Inpedendent study / testing / experimenting
20.09. 17:40 - 20:30 Zoom
27.09. Inpedendent study / testing / experimenting
04.10. 17:40 - 20:30 Zoom
11.10. Guest Lecture Mira Mäntyranta, Head of Analytics @Nordic Morning 17:40 - 20:30 arranged as a hybrid event in both Pasila 6205 and in Zoom
INTENSIVE WEEK
26.10. 17:40 - 20:30 ZoomV
02.11. Inpedendent study / testing / experimenting
09.11. 17:40 - 20:30 Zoom
16.11. Inpedendent study / testing / experimenting
23.11. 17:40 - 20:30 Zoom
30.11 17:40 - 20:30 Zoom
06.12 FINNISH INDEPENDENCE DAY
13.12. Inpedendent study / testing / experimenting
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Jarmo Sarkkinen
Pasila Campus
English
15.01.2024 - 17.05.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Jouni Soitinaho
Kari Hiekkanen
Pasila Campus
English
23.10.2023 - 15.03.2024
12.06.2023 - 20.10.2023
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Anita Pösö
Pasila Campus
English
25.03.2024 - 17.05.2024
61 - 100
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Johanna Vuori
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Yücel Ger
Pasila Campus
English
25.03.2024 - 17.05.2024
61 - 100
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
The implementation is based on independent study during the autumn semester 2023.
There are two voluntary Zoom-lessons on Tuesdays, October 24 and November 21, at 17:40-20:30.
Otherwise the learning methods are classic: reading, thinking, writing - as well as watching videos, observing organisational life and reflecting on own experiences in various organisations.
The implementation supports also following meta competencies: problem solving skills and analytical and critical thinking.
Learning material will be available in Moodle.
Yücel Ger
The content and assignments are linked to organisational practices.
Pasila Campus
Student chooses the time.
English
There are three main topics, and each of them have their own assignment:
- Future of work > Short written analysis.
- Organisations and organising > Exam
- Developing organisations > Written report.
23.10.2023 - 15.12.2023
The Moodle site is opened on Monday, October 15.
There are two voluntary Zoom-lessons on Tuesdays, October 24 and November 21, at 17:40-20:30.
The assignments must be handed in by December 3 to get the credits during the autumn semester.
12.06.2023 - 20.10.2023
Recgonition of prior learning based on Haaga-Helia's Master instructions.
https://www.haaga-helia.fi/en/recognition-learning
61 - 100
Assessment criteria - grade 1
The student is able to recognize some trends affecting the future of work and reflect her/his own work and role against the changes. S/he recognises the elements of organisational design and is able to explain some tensions in organisations. The student recognises different organisational concepts and ways to organise. S/he can define some approaches to organisational development and plan how to apply them in a development plan. S/he writes professional text.
Assessment criteria - grade 3
In addition to competences described in grade 1, s/he is able to identify ways how to develop agency at work. S/he can compare different organisational designs and their elements. S/he is able to distinguish different kinds of tensions and their consequences in organisations and explain how they emerge. S/he can select and compare different approach for organisational development and take multiple perspectives into account when planning how to apply them in practice. S/he recognises and reflects ethical questions related to change and development work. The level of student’s academic writing is mostly correct.
Assessment criteria - grade 5
In addition to competences in grade 1 and 3, the student can distinguish multiple perspectives affecting the future of work and able to evaluate which factors and trends will affect her/his own job and career. The student is able to critically assess the factors that affect her/his own work, organisational design and organisational development from different perspectives. This is demonstrated in reports comparing, justifying and using of different theoretical frameworks. The level of student’s academic writing is correct.
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
This implementation is an online course with scheduled online lectures/workshops.
The course is based on flipped classroom method: The student studies a relevant reading material before each class.
Participation in the online classes effects on the grade.
Will be presented in the course platform (Moodle).
Juha Olava, Heidi Rajamäki-Partanen
Work life experiences and cases can be utilized in the workshops and assignments.
Pasila Campus
Will be presented in the course platform (Moodle).
English
23.10.2023 - 15.12.2023
1 Short pre-lecture assignments
2 Written course assignment
3 Multiple choise exam
12.06.2023 - 20.10.2023
Zoom sessions:
02.11.2023 17.40 - 20.30
16.11.2023 17.40 - 20.30
30.11.2023 17.40 - 20.30
14.12.2023 17.40 - 20.30
The learning platform (Moodle) will be available on the official starting day of this implementation.
Student feedback will be collected and used for improving the course.
31 - 60
Will be presented in the course platform (Moodle).
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Olli Laintila
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
3 cr
H-5
Master’s Degrees
Mario Passos Ascencao, Aarni Tuomi
Pasila Campus
English
25.03.2024 - 17.05.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Riina Iloranta
Pasila Campus
English
15.01.2024 - 17.05.2024
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Riina Iloranta
Pasila Campus
English
21.08.2023 - 15.12.2023
12.06.2023 - 18.08.2023
31 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Participation:
Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.
Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually
The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection
Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".
Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23
Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.
+ Learning material provided by lecturer and acquired by the students.
Mirka Sunimento
Course material and topics translate into working life situations, abilities and know-how.
Guest Lecturer / Visit.
Pasila Campus
Information will be provided in Moodle once that opens
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
11.09.2023 - 03.11.2023
Details will be shared in Moodle and in the course Kick Off .
Course assignments and grading will be as follows (max 100 p):
Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p.
The extra assignments are optional to compensate for lack of participation to workshops/teamwork.
12.06.2023 - 08.09.2023
The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone
Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams
Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work
Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,
Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H
Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)
Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations
Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Anita Pösö
Pasila Campus
English
15.01.2024 - 15.03.2024
61 - 100
BUTEM Degree Programme in Business Technologies, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Johanna Maaniemi, Juha Olava, Riina Iloranta, Sanna Heiniö, Sakariina Heikkanen, Tiina Brandt, Hanna Rajalahti, Anu Hakonen, Johanna Rajakangas-Tolsa, Tesi Binder, Anita Pösö, Eva Holmberg, Kari Hiekkanen, Marjo-Riina Välimaa, Heidi Rajamäki-Partanen
Pasila Campus
English
01.01.2024 - 31.07.2024
1 - 300
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
After completing the course, the student knows how to plan and lead a creative process and multi-channel content production.
In the course, a group project is done, where a concept and content are created according to the given brief.
NOTE The teaching is partially shared with the Finnish sister implementation, but in those instances English is being used.
Available in the Moodle when the course begins.
Leena Korttilalli, Hanna Rajalahti
Collaboration with a non-profit organisation.
Pasila Campus
-
English
23.10.2023 - 15.12.2023
Creative concept and content plan to be done as a group work (weight: 60%)
Learning diary (weight 40%)
12.06.2023 - 20.10.2023
Intensive implementation, which consists of three workshops and group work between them.
Saturday 28 October 2023 from 9 am to 3 pm
Saturday 11 November 2023 from 9 am to 3 pm
Saturday 2 December 2023 from 9 am to 3 pm
In addition, the groups have the opportunity to receive coaching from the teacher (online) between the workshops at a separately agreed time.
Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.
15 - 25
Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.
Grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he can operate as part of a creative team and knows how to plan a content concept and can produce customer-centric narrative content for digital channels for limited internal or external purposes.
Grade 3
In addition, the student understands and can evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can lead oneself and use various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can optimise creative planning process and various storytelling solutions successfully via multiple channels.
Grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges of the commissioning non-profit organisation. As part of a creative team, she/he can implement and manage creative planning processes constructively and effectively, while supporting the learning process of others. S/he can initiate and influence co-operation between different stakeholders and prioritise actions. S/he can proactively seek and analyse business critical and project specific information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms. He/she demonstrates excellent commitment to course responsibilities and assignments and is able to carry out the creative project / assignments according to the given deadlines.
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
2 cr
H-5
Master’s Degrees
Meri Vehkaperä
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Meri Vehkaperä
Pasila Campus
English
25.03.2024 - 17.05.2024
61 - 100
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Independent virtual learning altogether 135 h (no contact lessons, only independent learning)
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
RPL and benefiting RPL during the course is to be agreed with the responsible lecturer (Meri Vehkaperä).
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Learning materials will be informed at the beginning of the course on Moodle (23.10.2023).
Meri Vehkaperä
Development assignment is related to development of students’ working communities.
Pasila Campus
Exams will be taken during 8 week period (23.10.2023 - 15.12.2023).
English
International case examples will be presented, international learning material will be provided.
23.10.2023 - 15.12.2023
Instructions for studying as well as exams and assignments will be given at the beginning of the course (23.10.2023). Learning is based on individual and independent learning. Assessment will be based on a mind map, two short exams and a development assignment.
12.06.2023 - 20.10.2023
This course an asynchronous virtual course and learning is based on independent learning during 8 week period (23.10.2023 - 15.12.2023).
Please contact the responsible lecturer.
Student feedback will be collected and used for improving the course.
61 - 100
Module 1. Assignment (grading 1-5, 20 % of the final grade)
Module 2. Exam (grading 1-5, 20% of the final grade)
Module 3. Exam (grading 1-5, 20% of the final grade)
Module 4. Development assignment (grading 1-5, 40% of the final grade).
All lessons and learning assignments need to be completed and passed to pass the course
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Tommi Immonen
Pasila Campus
English
21.08.2023 - 13.10.2023
12.06.2023 - 18.08.2023
31 - 50
BUTEM Degree Programme in Business Technologies, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Annika Konttinen, Minna-Maari Harmaala
Pasila Campus
English
21.08.2023 - 17.05.2024
12.06.2023 - 18.08.2023
30 - 100
LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Tiina Brandt
Pasila Campus
English
25.03.2024 - 17.05.2024
15 - 30
BUTEM Degree Programme in Business Technologies, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Eija Kjelin, Heta-Liisa Malkavaara
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
This is the first implementation in English.
61 - 95
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Minna-Maari Harmaala
Pasila Campus
English
25.03.2024 - 17.05.2024
61 - 100
STROME Degree Programme in Strategising in Organisations, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Minna-Maari Harmaala
Pasila Campus
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
31 - 60
STROME Degree Programme in Strategising in Organisations, LEBUM Degree Programme in Leading Business Transformation, STROM Degree Programme in Strategising in Organisations, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
VIRTUAL NON-STOP (not translated)
Hanna Mäenpää
Pasila Campus
English
15.01.2024 - 17.05.2024
NON-STOP
61 - 100
Grades 1 - 5
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Tiina Brandt
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 60
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Ville Lahtinen
Pasila Campus
English
15.01.2024 - 15.03.2024
15 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
Mariitta Rauhala, Heli Kortesalmi
Pasila Campus
English
15.01.2024 - 15.03.2024
31 - 50
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
H-5
Master’s Degrees
This is a fully virtually course, which is targeted for students who prefer to study independently. If you are not willing or able to study independently, we do have blended learning implementations which contain contact sessions.
Recommended literature list of this course. Moodle will contain information about the chapters to be read. E-content including all e-books are available to use with Haaga-Helia user account. (HAKA sign in required, links in Moodle).
Atrill, Peter & McLaney, E. J. (2019). Accounting and finance for non-specialists, eleventh edition. Pearson.
Niven, Paul R. (2014). Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. WILEY
Parmenter, David, (2016) Key Performance Indicators : Developing, Implementing, and Using Winning KPIs, John Wiley & Sons.
Atrill, Peter & McLaney, E. J (2018): Management accounting for decision makers
Mariitta Rauhala, Heli Kortesalmi
Some of the case studies are prepared in co-operation with business.
Pasila Campus
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
English
All topics apply internationally.
11.09.2023 - 15.12.2023
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
1. Balance Scorecards and KPI: Case Paulig.
2. Long-term planning model: Excel simulation.
3. Budgeting. Excel assignment
4. Investment calculations and finance. Moodle quiz.
5. Profitability calculations. Moodle quiz and Excel assignment
12.06.2023 - 05.11.2023
Course's Moodle page opens 11.9.2023 and it is open till 31.12.2023, by when all the learning assignments must be submitted. No extensions to this deadline are given.
One topic takes 1-2 weeks to study. Make yourself a study schedule right at the beginning of the course and follow it!
In case you already have knowledge on this topic, please contact heli.kortesalmi(a)haaga-helia.fi for RPL (recognition of previous learning).
61 - 100
There is no exam but the course contains five learning assignments. From each of these you will get a grade 1-5 and they have 20% weight in assessing. All assignments must get a grade in order to pass the course. There is no retakes, so make sure you do your best with each of them.
STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Johanna Maaniemi
Pasila Campus
English
05.02.2024 - 17.05.2024
61 - 100
BUTEM Degree Programme in Business Technologies, STROME Degree Programme in Strategising in Organisations, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Rilla Engblom
Pasila Campus
English
21.08.2023 - 17.05.2024
12.06.2023 - 18.08.2023
31 - 100
LEBUM Degree Programme in Leading Business Transformation, AVBUM Degree Programme in Sustainable Aviation Business, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
Annika Konttinen, Minna-Maari Harmaala
Pasila Campus
English
21.08.2023 - 17.05.2024
12.06.2023 - 18.08.2023
61 - 100
LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
5 cr
H-5
Master’s Degrees
There is no implementations attached to this degree programme.
Master of Hospitality Management, Master's Degree
Act of Polytechnics 9.5.2003/351 20§
Before applying see the admission criteria at www.studyinfo.fi
The scope of the studies is 90 ECTS completed in 1.5 to 3 years as part-time of full time studies.
Studies can also progress through the use of competencies acquired in the past or competencies acquired at work during the studies.
The mode of studies is blended and the amount of independent studying, virtual studies and sessions on campus depend on the student’s individual study plan and the chosen courses. There are several types of course implementations to choose from, such as evening, intensive, partly or fully virtual. Depending on the course implementation, the learning sessions take place in evenings, weekends, virtually, and as intensive studies.
The language of the studies is English.
The degree curriculum includes core studies, specialisation studies, free choice studies, thesis and maturity test.
Haaga-Helia's operations are governed by the Act on Studies in Universities of Applied Science 18.12.2014/1129 (in Finnish) and Haaga-Helia's Degree Regulations.
The course assessment criteria are available in the course descriptions. More information about the course assessment is available in Haaga-Helia's Degree Regulations.
The Master’s Degree Programme in Tourism and Hospitality Business is based on the future needs of the tourism and hospitality industries and gives a student an opportunity to focus on areas important for his/her own professional development. The studies are planned especially for experts in tourism and travel organisations as well as for experts working in the hospitality industry. The goal of the degree programme is to raise the knowhow of an expert to a developer level.
After the studies, the graduates will be able to implement change projects and lead the transformation of their organisation toward achieving its higher competitive advantage in a fast changing, global and international tourism and hospitality business environment. They will work in positions, for example: leading work development projects, planning and implementing business strategies, acting as leaders of their own business domestically and internationally.
Curriculum Structure:
Core Studies 20 ECTS
Specialisation Studies 20 ECTS
Free-Choice Studies 20 ECTS
Thesis 30 ECTS
Specialisations:
Communication and Marketing Management
Digital Business Opportunities
Experience Economy and Designing Services
Leadership and People Management
Leading Sales and Customer Experience
Strategic Thinking and Management
Compulsory studies focus on research and development skills as well as competences needed in developing organisations and leading change. Studies enhance students’ abilities in analytical and critical thinking and problem solving. Specialisation studies focus on sustainable tourism and hospitality related skills and competences. Studies enhance the students’ ability to apply current research knowledge in their professional field. Free-choice studies provide students with more general business competences like communication and designing services to strategic thinking and digital business opportunities.
In the beginning of studies, students choose their specialisation, on the basis of individual career goals and development needs. The specialisation studies together with thesis account for the majority of the Master's studies.
The students represent various nationalities and work in organisations operating in global settings, which allows learning to take place in multicultural teams. The learning assignments mirror professional’s work in a global setting. The students can also take part in an exchange program with selected partner universities of Haaga-Helia UAS.
The courses include industry and business visitors and address the challenges of organisations and business. In addition, the thesis is a development project undertaken within an organisation.
The programme encourages students to study and work concurrently, which gives the students the opportunity to integrate real-life projects in studies. This exchange between work and study enhances the skills and competencies the students need to advance professionally.
The programme gives the students excellent qualifications for a variety of managerial and specialist positions in business and other organisations.
For example university studies (Ph.D.) or vocational teacher's programme
Haaga-Helia's alumni network is very active. Read more about our alumni relations and update your contact information to receive information about upcoming events, further education and Haaga-Helia's news.
Haaga-Helia University of Applied Sciences
Pasila campus
Ratapihantie 13
00520 Helsinki
admissionservices.pasila(at)haaga-helia.fi
Head of the Degree Programme
Riina Iloranta, riina.iloranta(at)haaga-helia.fi