•   Crisis Communication and Reputation Management COM4HM107-3003 24.03.2025-16.05.2025  5   (EVENING, ...) +-
    Learning objectives
    After completing the course, the student will be able to:
    Identify and prioritize organization's key stakeholders
    Identify and analyze the key factors and risks related to organization's reputation and brand
    Develop crisis communication readiness as part of reputation management and prepare a crisis communication plan
    Starting level and linkage with other courses
    No prerequisites Strategic Brand management is highly recommended. Also basic skills and competences of communication theory and practice, experience in using academic sources and understanding of stakeholder theory and definitions provide a good basis for the course.
    Contents
    Stakeholder theory: stakeholder prioritization and expectation management
    Trust, credibility, reputation and brand
    Reputation and risks
    Assessment and monitoring of operating environments from crisis perspective
    Assessment and development of crisis communication readiness
    Crisis response strategies
    Crisis management and leadership
    Assessment criteria
    Assessment criteria - grade 1
    The student can apply relevant theories to identifying stakeholders and reputational issues and risks. The student can evaluate organization's crisis communication readiness. The student knows how to prepare a crisis communication plan and identify different crisis response strategies. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.
    Assessment criteria - grade 3
    In addition to acquiring the skills mentioned for grade 1, the student is able to prioritize stakeholders and their expectations in line with organisational priorities. The student is able to create and justify the crisis communication plan for an organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines well.
    Assessment criteria - grade 5
    In addition to acquiring the skills mentioned for grade 3, the student is able to create strategic crisis communication plan and excellently apply theoretical insights and frameworks to develop crisis communication readiness in an organisation. The reporting of written tasks follows Haaga-Helia's reporting guidelines excellently. The student has professional project like approach to learning and stays on schedule.
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

    Attendance to Course Kick Off or other agreed method of confirming the course participation is mandatory. Course has a short exam at the beginning of the course and successful completion of that is a prerequisite for continuing the course.
    Responsible person

    Hanna Rajalahti

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    24.03.2025 - 16.05.2025

    Groups
    • EVENING
    • CONTACT
    • MACOME
    • EXCH
    Teachers

    Eeva Puhakainen, Mirka Sunimento

    Seats

    31 - 50

    Degree Programme

    ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5