Employee Experience and Employer Brand - Study guide

The intended learning outcomes of the course are to:
Understand the concept of employer branding and its importance in today’s competitive job market.
Learn how to develop and implement an effective employer branding strategy.
Analyze case studies of successful employer branding initiatives.
Gain insights into the employee lifecycle and the key touch points that shape the employee experience.
Learn how to design and improve the employee experience to foster engagement and retention.
Explore the concept of meaningful work and its impact on employee motivation and satisfaction.
Understand the key metrics and methods for measuring employee experience and employer brand.
Develop skills for interpreting and communicating results from employee experience and employer brand measurements.

- Employer branding
- Employee experience
- Meaning of work and meaningfulness cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

No replacements.

The course is an intensive course with an online part in the beginning on May 2025.

Learning materials are available on Course Moodle pages.

Students apply their learning within their current or prior work environment.

Pasila Campus

No exams.

English

International perspective comes through case study, books, articles and assignments.

05.05.2025 - 23.05.2025

The course consists of three key learning assignments: A pre-assignment during the online part of the course: A case analysis introduction to employer branding Employer branding group assignment during the intensive week A report on employee experience, due one week after the intensive week.

02.01.2025 - 02.05.2025

Detailed schedule is published when the course begins.

MALEAE
EVENING
CONTACT
BLENDED

Anita Pösö

31 - 50

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1, 3 and 5.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

0.00 cr

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H-5