H2H Communication - Study guide

Upon successful completion of the course, the student is able to
-identify H2H (human to human) principles and frameworks related to H2H communication and marketing
-apply, plan and implement stakeholder and customer driven H2H communication and marketing solutions

No prerequisites

-Key principles and frameworks on H2H communication and marketing
-Personal branding / employer branding
-Analysing, planning and implementing H2H approach to strategic and tactical communication and marketing solutions

Student is somehow able to describe the key concepts of H2H communication and marketing. He / She / recognizes theoretical frameworks related to the topic. He / She is able to apply H2H approach to marketing communication.

Student is able to describe the key concepts of H2H communication and marketing. He / She / is familiar with the main theoretical frameworks related to the topic. He / She is able to analyze and apply H2H approach to stakeholder and customer-driven communication and marketing.

The student has internalized the key concepts and theoretical frameworks of H2H communication and marketing very well.

The student is able to analyze, justify and apply the H2H approach to stakeholder and customer-driven communication and marketing.

The student is able to identify the opportunities in H2H approach in supporting strategic marketing communication.

Student's commitment to course schedule and responsibilities is at excellent level.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

This course replaces the following courses in the previous curriculum:
COM4LJ007 Organization, Diversity and Employees
COM4LJ013 Media and Public Relations
MGT2HY201 Leadership Communication

Participation:

Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.

Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually

The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection

Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".

Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23

Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.

+ Learning material provided by lecturer and acquired by the students.

Course material and topics translate into working life situations, abilities and know-how. Guest Lecturer / Visit.

Pasila Campus

Information will be provided in Moodle once that opens

English

Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).

11.09.2023 - 03.11.2023

Details will be shared in Moodle and in the course Kick Off . Course assignments and grading will be as follows (max 100 p): Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p. The extra assignments are optional to compensate for lack of participation to workshops/teamwork.

12.06.2023 - 08.09.2023

The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone

Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams

Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work

Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,

Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H

Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)

Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations

Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)

EVENING
CONTACT
EXCH
MACOME

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.

Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08

Mirka Sunimento

31 - 50

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

0.00 cr

H-5