From Services to Experiences and Transformations - Study guide

The course has no prerequisites. This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.

* The origin and history of the experience economy and transformation economy
* Key concepts and development frameworks
* Value creation logics
* Dramatisation of experiences and transformations
* Digitisation of experiences and transformations
* Authenticity in experiences and meaningfulness in transformations
* Research perspectives on experiences and transformations
* From mass customization to the mass personalisation of experiences and transformations
* Future perspectives in the experience-transformation economy

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student can apply key concepts and typologies of experience and transformation to various business contexts. Can differentiate the various value creation logics: service-dominant logic (SDL), service logic (SL), Customer-dominant logic (CDL) and experience-dominant logic (EDL). Can together in a group dramatise and digitise experiences and transformations. Knows the various research perspectives for studying experiences and transformations

In addition to the skills and competences mentioned for Grade 1, the student can assess experience and the transformation economy frameworks relevance for various business contexts. Measure the authenticity of experiences and the meaningfulness of transformations. Apply mass customisation principles to personalise experiences and transformations.

In addition to the skills and competences mentioned for Grades 1 and 3, the student can analyse the emergence and development of the experience and transformation economy, judge the various research perspectives for studying experiences and transformations, predict business areas beyond the experiences and transformations.

This course replaces the following courses from the previous curriculum:
Part of the Developing and Managing Experiences (10 ECTS) course

Riina Iloranta

Pasila Campus

English

25.03.2024 - 17.05.2024

02.01.2024 - 22.03.2024

EVENING
MAEXPE
MAEXPFHA
EXCH
ONLINE

Mario Passos Ascencao, Aarni Tuomi

15 - 60

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

0.00 cr

H-5