TEMPO Degree Programme in Tourism Event and Management - Study guide

TEMPO Degree Programme in Tourism Event and Management
Bachelor of Hospitality Management, 210 ECTS

Bachelor of Hospitality Management

Academic year 2022 - 2023

Applied Coding 2 COD2PO202-3013 16.01.2023-19.05.2023 5 cr (RM4, ...) +-
Learning objectives

The module further advances the competences from the Applied Coding 1 module: cultural awareness, customer understanding and business mindset, research methods, market research and product service development. The module is linked to the core modules Business Environment and Customer Competences.

Starting level and linkage with other courses

The module advances the following competences: cultural awareness, customer understanding and business mindset, research methods, market research and product service development. This module can only be taken on completion of the Applied Coding 1 (COD2PO201).

Contents

Virtual Course assignment (50%)
Case Study assignment exam (25%)
Guest & Teacher lectures (attendance & class tasks) (25%)

Dates for submission will be provided when the course starts.

Assessment criteria

Assessment criteria - grade 1

The student?has?some?understanding of?coding languages used in the module. He/She?is able to communicate at a minimal level?in the coding language. The student displays limited cultural business awareness and is able to assess some of the product needs for the customer. The student is able to operate?only?when?aided by other students and supervisors.

Assessment criteria - grade 3

The student?is able to?understand?coding languages used in the module. He/She is able to develop some coding independently.?The student is able to operate?with tasks both in teams?and independently. The student displays some culturally aware business-oriented approaches by assessing the product needs for the customer.

Assessment criteria - grade 5

The student?has an advanced understanding of coding languages used in the module. He/She is able to develop coding independently. He/She applies an entrepreneurial problem-solving approach to their project work and coding creation processes. The student has a comprehensive culturally aware business-oriented approach by assessing the product needs for the customer.

Teaching methods and instruction

The module further advances the competences from the Applied Coding 1 module: cultural awareness, customer understanding and business mindset, research methods, market research and product service development. The module is linked to the core modules Business Environment and Customer Competences.
• Pre-Assign
• Virtual coding course diary with DataCamp
• Case Study Exam
• Class Tasks x 3

Learning material and recommended literature

• Rouhiainen Lasse, 2017, Artificial Intelligence: 101 Things You Must Know Today About Our Future, ISBN: 1982048808
• E-books and online articles:
• Online tutorials???
• Companies’ web?portals?
• Relevant media, news agencies, quality press, etc.??
• Social networking tools???
• Exercises, tests
• Instructors’ own materials

Teachers

Darren Trofimczuk

Working life connections

Possible company visits and guest lecturers and workshops from different companies and organizations.??

Campus

Porvoo Campus

Exam dates and re-exam possibilities

There is one case study exam on a topic that the instructor will outline when the course starts. There are also 3 compulsory class assignments. Re-exams can be arranged during the module implementation, but must be agreed with the course instructor before the end of the module.

Teaching language

English

Internationality

Possibility to?operate?with international teams?and international lectures. Possible guest lecturers from international organizations and partner universities.?

Timing

16.01.2023 - 19.05.2023

Learning assignments

• Pre-Assign (Pass/Fail)
• Virtual coding course diary (40%)
• Case Study Exam (20%)
• Class Tasks x 3 (each worth 13.3%)
Dates for submission will be provided when the course starts.

Enrollment

28.11.2022 - 05.12.2022

Content scheduling

Schedule will be provided at the start of the course.
Groups
- RM4
- LP4TH
- PO4
- VM4
- LP4MY
- LP4KV
- EXCH
- ONLINE
- RG4
Alternative learning methods

a) Learning with contact teaching including assignments, project work, independent study and exams
b) Virtual learning including virtual study with assignments, project work via the Internet, project execution as a webinar and exams

Note-

* Students must have completed the Applied Coding 1 module before starting this module

Mode of delivery

Contact teaching

Seats

15 - 40

Further information

Assessment methods will be completed via the virtual platform (Moodle or Google Classroom). These will be in the form of an exam, virtual diary for the DataCamp coding course and the three class assignments.
• Classroom activities
• Individual assignments
• Teamwork
• Final deliverables
• Peer assessment
• Self-assessment

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Asian Areal Studies 1 ASA2PO201-3015 22.08.2022-16.12.2022 5 cr (LP3TH, ...) +-
Learning objectives

The module advances the following competences: e.g., communication, cultural awareness, customer understanding and global business mindset.

Starting level and linkage with other courses

The module is a part of the professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: e.g., communication, cultural awareness, customer understanding and global business mindset. The module can be taken as 5cr+5cr module. The first part (5 cr) gives an overall understanding of the Asian markets and business culture, the second part (5 cr) part consists of product planning and marketing for the Asian markets.

Contents

Economy, geopolitics, culture and leadership in Asia
Doing business in Asia: Business culture and etiquette in Asia

Assessment criteria

Assessment criteria - grade 1

The student has a very basic understanding of the culture, society, business environment and economy of Asian markets. The student has some understanding of the business culture and its context. S/he has challenges with communicating and networking with stakeholders in Asia. The student’s activity and participation are minimal. The student is able to operate only when the task and instructions are given and when aided by other students and supervisors.

Assessment criteria - grade 3

The student is able to understand the culture, society, business environment and economy of Asian markets. The student has an idea of the business culture and its context. S/he is able to communicate and network with stakeholders in Asia. The student’s activity and participation are rather good. The student is able to operate when the task and instructions are given.

Assessment criteria - grade 5

The student has an advanced understanding of the culture, society, business environment and economy of Asian markets. The student has a comprehensive idea of the business culture and its context. S/he is able to communicate and network on a professional level with stakeholders in Asia. The student’s activity and participation are excellent. The student displays a culturally aware business-oriented approach towards Asia and is able to lead teamwork.

Further information

Teacher: Annika Konttinen

Assessment is based on activities and deliverables:
Classroom activities
Individual assignments
Teamwork
Final deliverables
Peer assessment
Self-assessment
The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected via an electronic form.

Teaching methods and instruction

Lectures, discussions, presentations and workshops about various topics relating to doing business in Asia.

Learning material and recommended literature

Students are asked to look for relevant books and articles about Asian markets.
Lecture materials, articles and other documents/website links on Moodle.

Teachers

Annika Konttinen, Niina Moilanen

Working life connections

The topics of the module relate to doing business in Asia. Guest lecturers from the industry.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

No exams on the course. The deadlines for learning assignments are in Moodle.

Teaching language

English

Internationality

International learning material and cases from Asian markets.

Timing

22.08.2022 - 16.12.2022

Learning assignments

On campus group:
News Flash + Asian Book Club + Asian Food Court 60 %
Presentation 40 %

Online group:
Asian Book Club + Asian Food Court 40 %
Country report: 60 %

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

The timetable can be found on the Moodle site.

Week 34: Introduction to the module + choosing countries + forming teams (Annika, Niina) Please note the times for the introductory session: On campus in room 2621 at 2 pm, Online in Zoom at 3.15 pm

Week 35: Overview of Asian Economy and Geopolitics (Annika) in Zoom

Week 36: News Flash + Overview of Asian Economy and Geopolitics (Annika) on campus in room 2621

Week 37: News Flash + Overview of Asian Cultures and Leadership (Niina) on campus in room 2621

Week 38: LIVE ON CAMPUS in room 2621: Asian Book Club (Annika, Niina); if not attending: submit the Asian Book Club book review in Moodle on 20 Sept

Week 39: Guest lecture: Business culture in the Middle East
by Senior Lecturer and Middle East expert Päivi Käri-Zein in Zoom (Niina)

Week 40: News flash + Asian Gastronomy (Niina) on campus in room 2621

Week 41: On campus group: News flash + Coaching available in room 2621
Online group: Coaching available online if requested in advance (Annika, Niina)

Week 42: No lecture (intensive week)

Week 43-45: On campus group: Presentations (Annika, Niina) in room 2621
Online group: Work on the country report: Deadline for the country report 1 Nov

Week 46: Guest lecture by Mona Eskola (HH Senior Lecturer and PhD student at University of Lapland) in Zoom: Experiences in Bhutan (Niina)

Week 47: Asian Food Court in Zoom (Annika, Niina)

Week 48: Guest lecture about business culture and etiquette in Asia by Hanna-Leena Halsas (Annika) on campus in room 2621

Week 49: No lecture (Independence day)

Week 50: Asian Food Court in Zoom (Annika, Niina)
Groups
- LP3TH
- PO3
- AB2
- 02HAAGAVV
- EXCH
- RG3
- VM3
- RZ21ST
- RM3
- LP3MY
- BLENDED
- LP3KV
- RL21SG
- RL21SF
Alternative learning methods

a) Learning on the Moodle platform with the course contents, including:
Inquiry learning
Individual assignments
Team assignments
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Mode of delivery

40% Contact teaching, 60% Distance learning

Seats

15 - 40

Further information

Learning assignments 100 %

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

3 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Asian Areal Studies 2 ASA2PO202-3015 16.01.2023-19.05.2023 5 cr (RM4, ...) +-
Learning objectives

The module advances the following competences: e.g., communication, cultural awareness, customer understanding and global business mindset.

Starting level and linkage with other courses

The module is a part of the professional studies in Porvoo Campus competence-based curriculum. The module can be taken as 5cr+5cr module. The first part (5 cr) gives an overall understanding of the Asian markets and business culture, the second part (5 cr) part consists of product planning and marketing for the Asian markets.

Contents

Consumer behaviour of Asian markets
Product and service development for Asian markets
Sales and marketing communication methods and channels for Asian markets

Assessment criteria

Assessment criteria - grade 1

The student is aware of the consumer behaviour of selected Asian markets. S/he has challenges with communicating and networking with stakeholders in Asia. The student is able to assess and develop products and services as well as to choose marketing communication methods for Asian markets only when aided by others. The student’s activity and participation are minimal. The student is able to operate only when the task and instructions are given and when aided by other students and supervisors.

Assessment criteria - grade 3

The student understands the consumer behaviour of selected Asian markets to some degree. S/he is able to communicate and network with stakeholders in Asia. The student has some ability to assess and develop products and services as well as to choose marketing communication methods for Asian markets. The student’s activity and participation are rather good. The student is able to operate when the task and instructions are given.

Assessment criteria - grade 5

The student understands the consumer behaviour of selected Asian markets. S/he is able to communicate and network on a professional level with stakeholders in Asia. The student is able to assess and develop products and services as well as to choose the most effective marketing communication methods for Asian markets. The student’s activity and participation are excellent. The student displays a culturally aware business-oriented approach towards Asia and is able to lead teamwork.

Further information

Teachers: Annika Konttinen, Niina Moilanen

The assessment is based on activities and deliverables:

Classroom activities
Individual assignments
Teamwork
Final deliverables
Peer assessment
Self-assessment
The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected via an electronic form.

Teachers

Annika Konttinen, Niina Moilanen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- RM4
- LP4TH
- PO4
- VM4
- CONTACT
- AB3
- LP4MY
- LP4KV
- EXCH
- RG4
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Branding BUS3PO320-3007 22.08.2022-16.12.2022 10 cr (PO5, ...) +-
Starting level and linkage with other courses

The student has passed most of the compulsory courses.

Contents

Key concepts of branding
Branding in the digital age
Branding in B2B market
Branding as a strategic tool

Assessment criteria

Assessment criteria - grade 1

The student has gained some understanding of brand management and has been able to give some advice how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in a limited way.

Assessment criteria - grade 3

The student has gained a good understanding of brand management and has been able to give good advice on how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class actively.

Assessment criteria - grade 5

The student has gained an excellent understanding of brand management and has been able to prepare a concrete plan for how the brand of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in an outstanding way.

Teachers

Evariste Habiyakare, Anna Vähäsalo

Campus

Porvoo Campus

Teaching language

English

Timing

22.08.2022 - 16.12.2022

Enrollment

13.06.2022 - 19.08.2022
Groups
- PO5
- CONTACT
- EXCH
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Branding BUS3PO320-3008 16.01.2023-19.05.2023 10 cr (PO5, ...) +-
Starting level and linkage with other courses

The student has passed most of the compulsory courses.

Contents

Key concepts of branding
Branding in the digital age
Branding in B2B market
Branding as a strategic tool

Assessment criteria

Assessment criteria - grade 1

The student has gained some understanding of brand management and has been able to give some advice how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in a limited way.

Assessment criteria - grade 3

The student has gained a good understanding of brand management and has been able to give good advice on how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class actively.

Assessment criteria - grade 5

The student has gained an excellent understanding of brand management and has been able to prepare a concrete plan for how the brand of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in an outstanding way.

Teachers

Evariste Habiyakare, Anna Vähäsalo

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- CONTACT
- EXCH
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Business Operations in Tourism 1 BUS2RG201-3006 22.08.2022-16.12.2022 5 cr (CONTACT, ...) +-
Learning objectives

Learning objectives
Upon completion of the course, the student
• is able to understand different Amadeus solutions
• can use Amadeus reservation technology for basic flight, hotel and car reservations
• is familiar with different user interfaces
• has a basic knowledge of airline terms and air fares
• is able to understand basics of traffic and terms used in the field
He/she has professionally advanced skills to explain basics of the business operations in tourism and is able to use electronic tools independently.

Contents

Information systems
Terminology and vocabulary of the information systems
Business processes
Individual, pair and team assignments
Independent studies

Assessment criteria

Assessment criteria - grade 1

He/she can explain basics of the business operations in tourism and use electronic tools and research methods with the help of others. He/she understands the basics of information systems operations. Students needs a lot of help and support with his/her studies and shows poor orientation as required by completing the course.

Assessment criteria - grade 3

He/she has good skills to explain basics of the business operations in tourism and is able to use electronic tools and research methods. The student can work in a responsible way and is able to analyze the processes and follow given directions.

Assessment criteria - grade 5

He/she has professionally advanced skills to explain basics of the business operations in tourism and is able to use electronic tools and research methods independently. The student can work independently and successfully in developing new business ideas. The student has an analytic approach and he/she aims for profitable business procedures in all actions.

Teachers

Kalle Räihä, Ulla Kuisma

Campus

Porvoo Campus

Teaching language

English

Timing

22.08.2022 - 16.12.2022

Enrollment

13.06.2022 - 19.08.2022
Groups
- CONTACT
- EXCH
- RG3
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Business Operations in Tourism 2 BUS2RG202-3006 16.01.2023-19.05.2023 5 cr (CONTACT, ...) +-
Learning objectives

The module is a part of basic studies in Porvoo Campus competence-based curriculum and advances the following competences: understanding profitability, basics of the business travel processes and operations of organisations including re-organizing and outsourcing the business, entrepreneurial and business mindset, ability to analyse the processes and use of needed digital tools. There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.

Starting level and linkage with other courses

The student has successfully completed the Business Operations in Tourism 1. The course is part of the Professional Studies module.

Contents

• Business processes
• Operators and networks of business travel industry
• Technological systems used in the industry
• Business calculations and estimations of profitability
• Pricing

Assessment criteria

Assessment criteria - grade 1

He/she can explain basics of the business travel processes, operators and networks of business travel industry and technological systems used in the industry. Students needs a lot of help and support with his/her studies and shows poor orientation as required by completing the course.

Assessment criteria - grade 3

He/she has good skills to explain basics of the business travel processes, operators and networks of business travel industry and technological systems used in the industry. The student can work in a responsible way and is able to analyze the processes and follow given directions.

Assessment criteria - grade 5

He/she has professionally advanced skills to explain basics of the business travel processes, operators and networks of business travel industry and technological systems used in the industry. The student can work independently and successfully in developing new business ideas. The student has an analytic approach and he/she aims for profitable business procedures in all actions.

Passed courses are assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.

Teachers

Kalle Räihä, Kati Naumanen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- CONTACT
- EXCH
- RG4
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Developing Human Resources LEA2RG202-3006 16.01.2023-19.05.2023 5 cr (CONTACT, ...) +-
Learning objectives

As a result of studies and practices student are expected to be able to demonstrate more advanced level of practice of:
Analyse own and others’ development needs in leadership and make strategic plans for development
practice self-management and leadership
understand dynamics of effective teamwork and leadership principles and practice them
use appropriate problem and conflict resolving techniques in teamwork
recognize own and team potential and development opportunities and act upon them
advance his/her team to effective performance and utilize the opportunities
represent his/her team and organisation professionally and develop networks
take appropriate roles (leader/follower) flexibly to advance team effectiveness

Starting level and linkage with other courses

The module is a part of professional studies in Porvoo Campus competence-based curriculum. Module is a continuation of Leading Human Resources and aims to advance the following competences: strategic and creative thinking in leadership, effective leadership, professional communication, cultural awareness, developmental leadership. The module will be integrated with other modules, projects and learning activities whenever possible.

Contents

Situational leadership
Organisational behaviour, learning, and development
Organisational change leadership
Authentic leadership, employee advocacy
Transformational Leadership
Performance Leadership
Responsible Leadership

Assessment criteria

Assessment criteria - grade 1

The student knows how to form, motivate and lead diverse teams strategically when aided and guided by others. S/he understands how to develop people skills as well as organisational communication, both external and internal. The student is able to perform tasks according to given instructions when s/he is aided by other students and the supervisors.

Assessment criteria - grade 3

The student can form, motivate and lead diverse teams strategically . S/he is able to use an appropriate leadership and communication style when guided. S/he displays good people skills as well as professionalism in external and internal communication. The student is able to solve organisational challenges when the task and instructions are given. The student is able to use research and developmental methods to lead improved performance.

Assessment criteria - grade 5

The student excels in motivating and leading diverse teams strategically. S/he is able to choose an appropriate leadership and communication style. S/he shows people skills as well as professionalism in external and internal communication. The student is able to solve organisational challenges proactively. The student is able to choose and use relevant research and developmental methods.

Teaching methods and instruction

Inquiry learning;
Integration and practicing in project work
Mentoring, coaching and consultations
Tutorials
Peer to peer teaching
Exams/tests
Self and peer evaluations
Lectures and workshops
Independent studies

Learning material and recommended literature

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students
Recommended Literature
Afsaneh Nahavandi: The art and science of leadership , Seventh edition, Pearson 2015
Webpage
http://www.nwlink.com/~donclark/leader/leader.html

Gary Yukl: Leadership in Organisations, Prentice-Hall 2010 (2006)

Additional Reading
Adair, John.Title: Not bosses but leaders / John Adair. London : Kogan Page, 1997. 1999.

Zalesnik, Abraham. Title: Learning leadership : cases and commentaries on abuse of power in organizations / Abraham Zalesnik, Konosuke Matsushita. Format: Book Published: Chicago : Bonus books, 1993.

Helgesen, Sally. Title: The female advantage : women’s ways of leadership / Sally Helgesen. Format: Book Published: New York : Doubleday Currency, 1990.

Teachers

Hanna Siltakorpi

Working life connections

When applicaple company visits, guest lecturers and workshops in cooperation with different companies and organisations. Commissions from industry partners.

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- CONTACT
- EXCH
- RG4
Mode of delivery

Contact teaching

Seats

15 - 40

Further information

Exam
Self and Peer assessment
Teacher's assessment

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Digital Experience Design SER012AS3AE-3001 16.01.2023-19.05.2023 5 cr (PO5, ...) +-
Learning objectives

Upon completion of the course, the student is able to
• analyse current global consumer trends and factors that affect and define future consumer experiences (part 1)
• identify potential target markets and analyse the characteristics of the chosen target group (part 1)
• understand the importance of engagement and storytelling in creating immersive experiences (part 2)
• apply innovative development methods to an engaging and shareable digital experience in a chosen industry (part 2)
• describe the different stages and key steps of the development process (part 2)
• produce a product description for the digital experience (part 3)
• choose relevant marketing channels for the digital experience (part 3)

Contents

Part 1 (2 cr)
• Experience Economy and elements of experiences
• Consumer experience trends
• Target market
Part 2 (2 cr)
• Digital tools for creating experiences
• Digital experience development process
• Product description
Part 3 (1 cr)
• Marketing plan for the digital experience

Assessment criteria

Assessment criteria - grade 1

The student is aware of current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. S(he) has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. S(he) understands some of the stages of a product development process. The student has challenges to produce a product description and a marketing plan.

Assessment criteria - grade 3

The student understands current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group rather well. S(he) knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. S(he) understands the different stages of product development process. The student is able to produce a product description and a marketing plan.

Assessment criteria - grade 5

The student is able to analyse current global trends and factors that affect and define future consumer experience. (S)he can identify potential target markets and analyse the characteristics of the chosen target group very well. S(he) knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. S(he) applies a theoretical model to the different stages of her own product development process. The student is able to produce a product description and a marketing plan on a professional level.

Teachers

Annika Konttinen, Anu Seppänen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- 02HAAGAVV
- VIRTUAL
- EXCH
Mode of delivery

Distance learning

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Event Management 1 SAL2RG203-3005 22.08.2022-16.12.2022 5 cr (CONTACT, ...) +-
Learning objectives

The module is part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: service design (events), focus on customer experience, customer analysis - needs, problems, solutions, customer value propositions, branding and marketing through events. Students specializing in Event Management familiarize themselves with the whole event process: planning, marketing, implementation and evaluation of events.

Contents

MICE sector and business events
Event creation process: understanding client’s needs and aim with the event, creating customer experience, evaluating events
Brand activation through events
Technology for events

Assessment criteria

Assessment criteria - grade 1

With great difficulty and under strict supervision, the student can partly work with designing events in a team. S/he poorly applies problem identification, analysis and solving to Event Management projects. The student finds it challenging to keep deadlines and manage his / her project schedule. He / she is able to produce parts of an event, but does not demonstrate the skill of independently being able to handle an event production process. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.

Assessment criteria - grade 3

The student can work with a team designing events. He / she shows some difficulties in handling many tasks simultaneously and in his / her time management. S/he can apply problem identification, analysis and solving to Event Management projects. The student makes use of the basic event technology tools in producing and documenting events. The student demonstrates some creativity in activating brands through events and as part of a team is able to produce an event.

Assessment criteria - grade 5

The student can work very professionally individually and with a team designing events, he / she also shows ability to lead others. He / she handles stress, organizes his/her work well and is able to handle parallel tasks in a limited timeframe. He / she can fully apply problem identification, analysis and solving to Event Management projects. The student uses the full potential of event software and technologies to create meaningful events and document them. The student fully understands the benefits of using events as a brand activation tool and can demonstrate this in a real-life event production.

Teaching methods and instruction

Project work in teams

Learning material and recommended literature

Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB

Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.

Masterman, Wood, 2006: Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA

Reic, Ivna 2017: Events Marketing Management. A Consumer Perspective.

Wolf, P & J, 2005: Event Planning Made Easy. The McGraw-Hill Companies, NY, NY

Davidson R 2019: Business Events. Routledge

Davidson R 2003: Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.

Teachers

Monika Birkle, Suvi Mannonen

Working life connections

Learning objectives are reached through real-life projects and lectures.

Project 1: Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus. https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022

Project 2: Viaporin Kekri: http://www.viaporinkekri.fi/en/viaporin-kekri-main/

Project 3: Evento Awards (not confirmed)

Campus

Porvoo Campus

Exam dates and re-exam possibilities

No exam

Teaching language

English

Internationality

Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.

Timing

22.08.2022 - 16.12.2022

Learning assignments

Project related tasks

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

w 34 Introductory class, teams, practicalities, teambuilding
Introduction of semester projects: Eemil, Jarmo & Monika
w 35 Viaporin kekri kickoff
w 36 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events. Starting the semester projects.
w 37 Event production process.
Creating an event project plan. Setting event objectives.
w 38 Managing event projects, tools and project management guidelines, internal communication and file management on Teams
w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
w 40 Building and leading an event team
w 41 Event Design and Marketing
Service blueprinting events and mapping out the customer journey
w 42 DESIGN SPRINT – no classes
w 43 Event financing, sponsorship and budgeting
Risk management at events
w 44 Viapor kekri
w 45 Compensation free – no classes
w 46 International congresses
w 47 Licensing at events, event evaluation and reporting
w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services

w 49 Sustainable events.
w 50 Wrapping up, reflection on learning. Celebrating success!
Groups
- CONTACT
- EXCH
- RG3
Mode of delivery

Contact teaching

Seats

15 - 40

Further information

Team assignments (project work in teams):

Project deliverables:

project plan and key planning documents on Teams
summary of project as powerpoint, video or blog text

case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Event Management 2 SAL2RG204-3005 16.01.2023-19.05.2023 5 cr (EXCH, ...) +-
Learning objectives

The module is part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: service design (events), focus on customer experience, customer analysis - needs, problems, solutions, customer value propositions, branding and marketing through events.

Starting level and linkage with other courses

Event management 1

Contents

Students specialising in Event Management familiarise themselves with the whole event process: planning, marketing, implementation and evaluation of events.
Professional networking in events industry
Event concepts
Technology for events

Assessment criteria

Assessment criteria - grade 1

With great difficulty and under strict supervision, the student can partly work with designing events in a team. S/he poorly applies problem identification, analysis and solving to Event Management projects. The student finds it challenging to keep deadlines and manage his / her project schedule. He / she is able to produce parts of an event, but does not demonstrate the skill of independently being able to handle an event production process. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.

Assessment criteria - grade 3

The student can work with a team designing events. He / she shows some difficulties in handling many tasks simultaneously and in his / her time management. S/he can apply problem identification, analysis and solving to Event Management projects. The student makes use of the basic event technology tools in producing and documenting events. The student demonstrates some creativity in activating brands through events and as part of a team is able to produce an event.

Assessment criteria - grade 5

The student can work very professionally individually and with a team designing events, he / she also shows ability to lead others. He / she handles stress, organizes his/her work well and is able to handle parallel tasks in a limited timeframe. He / she can fully apply problem identification, analysis and solving to Event Management projects. The student uses the full potential of event software and technologies to create meaningful events and document them. The student fully understands the benefits of using events as a brand activation tool and can demonstrate this in a real-life event production.

Teachers

Suvi Mannonen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- EXCH
- RG4
- CONTACT
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
German Areal Studies 2 GER2PO202-3013 16.01.2023-19.05.2023 5 cr (RM4, ...) +-
Learning objectives

Assessment details can be checked from implementation plans (including attendance requirements).

Classroom activities
Individual assignments
Teamwork
Final deliverables
Language tests
Peer assessment
Self-assessment

The assessment is based on the progress of a student towards mastering German Areal studies, rather than on a tested level of linguistic competence (German language).

The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected in an electronic form.

Starting level and linkage with other courses

The module is a part of professional studies in the Porvoo Campus competence-based curriculum. No previous studies in German are requiered. The module advances the following competences: communication, cultural awareness, customer understanding and global business mindset. The module is expected to be taken as a 5 + 5 ECTS module and can be later followed by a star module (5 ECTS).

Contents

Areal history, geography, society, economy, trade relations, entrepreneurship.
Areal business operational environment and business culture.
Areal language (for business, sales and services) and business communication.

Assessment criteria

Assessment criteria - grade 1

The student has some understanding of German-speaking regions, German language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at a minimal level in the local language and network with actors in the selected area. The student has only a limited understanding of the business culture and its context. The student is able to operate only when aided by other students and supervisors. The student’s activity and participation are minimal.

Assessment criteria - grade 3

The student is able to understand German-speaking regions, German language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at some level in the local language and network with actors in the selected area. The student has a clear idea of the business culture and its context. The student is able to operate with tasks both in teams and independently. The student’s activity and participation are rather good.

Assessment criteria - grade 5

The student has an advanced understanding of German-speaking regions, German language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate reliably in the local language and network with actors in the selected area. The student has a comprehensive idea of the business culture and its context. The student displays a culturally aware business-oriented approach and is able to lead team work. The student’s activity and participation are excellent.

Teachers

Jürgen Birkle

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- RM4
- LP4TH
- PO4
- VM4
- CONTACT
- AB3
- LP4MY
- LP4KV
- EXCH
- RG4
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Leading Human Resources LEA2RG201-3006 22.08.2022-16.12.2022 5 cr (CONTACT, ...) +-
Learning objectives

As a result of studies and practices student are expected to be able to:
- practice self-management and leadership
- understand dynamics of effective teamwork and leadership principles and practice them
- use appropriate problem and conflict resolving techniques in teamwork
- recognize own and team potential and development opportunities
- advance his/her team to effective performance and utilize the opportunities
- represent his/her team and organisation professionally and develop networks
- take appropriate roles (leader/follower) flexibly to advance team effectiveness

Starting level and linkage with other courses

Self and Team Leadership 1 and 2 are prerequisites, module is linked to other modules through projects and continues as Developing Human Resources in semester 4 with a developmental focus.

Contents

Teamwork process
Team leadership
Project management
Project leadership
Performance management
Motivational theories and their practice in teams and organisations

Assessment criteria

Assessment criteria - grade 1

Moderate level of understanding dynamics of teamwork and leadership and practicing them
Moderate level of commitment to teamwork and contribution to outcomes
Moderate level of demonstration of self and team leadership skills
Some recognition of challenges of the team and teamwork and suggestion for improvement in modest level.

Assessment criteria - grade 3

Clear understanding of the theories and practicing of effective teamwork and leadership
Good level of analysis and understanding of situational factors in effective team leadership and their impact on organisations
Good understanding of different roles in teamwork and practicing these roles appropriately and actively
Recognition of team strengths and weaknesses of the team and having solution oriented approach to challenges

Assessment criteria - grade 5

Excellent understanding of the theories and practicing of effective teamwork and leadership
Excellent level of analysis and understanding of situational factors in effective team leadership and their impact on organisations
Excellent ability to take different roles in teamwork to advance goal achievement with a consideration to both organizational and individual goals
Encouraging and supporting creativity and development of team members in a perfect balance
Ability to change leadership and communication styles for different situations and doing it in a constructive and motivating approach
Able to inspire and motivate team members to reach the common goals

Teaching methods and instruction

Learning with contact and online teaching including assignments, project work, independent study and possible exams.

Learning material and recommended literature

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students
Starting level and linkage with other courses
Self and Team Leadership 1 and 2 are prerequisites, module is linked to other modules through projects and continues as Developing Human Resources in semester 4 with a developmental focus.

Teachers

Jemina Kinnari

Working life connections

When applicable company visits, guest lecturers and workshops in cooperation with different companies and organisations. Commissions from industry partners.

Campus

Porvoo Campus

Teaching language

English

Internationality

Possibility to work with international team and international lectures. Guest lecturers from international organisations and partner universities. International learning materials.

Timing

22.08.2022 - 16.12.2022

Learning assignments

Individual assignment
Group assignment

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

Tuesdays 10.00- 11.45 and Thursdays 14.00-15.45
Week 42 no class
Groups
- CONTACT
- EXCH
- RG3
Alternative learning methods

Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.
Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Mode of delivery

Contact teaching

Seats

15 - 40

Further information

Assessment criteria - grade 1
Moderate level of understanding dynamics of teamwork and leadership and practicing them
Moderate level of commitment to teamwork and contribution to outcomes
Moderate level of demonstration of self and team leadership skills
Some recognition of challenges of the team and teamwork and suggestion for improvement in modest level.
Assessment criteria - grade 3
Clear understanding of the theories and practicing of effective teamwork and leadership
Good level of analysis and understanding of situational factors in effective team leadership and their impact on organisations
Good understanding of different roles in teamwork and practicing these roles appropriately and actively
Recognition of team strengths and weaknesses of the team and having solution oriented approach to challenges
Assessment criteria - grade 5
Excellent understanding of the theories and practicing of effective teamwork and leadership
Excellent level of analysis and understanding of situational factors in effective team leadership and their impact on organisations
Excellent ability to take different roles in teamwork to advance goal achievement with a consideration to both organizational and individual goals
Encouraging and supporting creativity and development of team members in a perfect balance
Ability to change leadership and communication styles for different situations and doing it in a constructive and motivating approach
Able to inspire and motivate team members to reach the common goals

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Learning Camp 4 – Orientation to thesis writing INS2PO202-3036 16.01.2023-19.05.2023 5 cr (CONTACT, ...) +-
Learning objectives

The module is a part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: ability to choose a suitable thesis project, and justify relevant research approaches as well as development methods in thesis writing including critical and ethical thinking. Furthermore, Learning Camp 4 strengthens the student’s academic communication skills.

Starting level and linkage with other courses

The student has completed the first year of basic studies. The module is a part of professional studies in Porvoo Campus competence-based curriculum.

Contents

Orientation to thesis writing
Finding a thesis project
The thesis process
Research and development methods
Research, diary, portfolio theses and theses of product type
Ethics in thesis process
Presentation of research data in reporting
Thesis assessment criteria
Literature review
Categories of literature
Literature search
Critical thinking
Academic English/Finnish/Swedish
Writing process and techniques
Grammar, text style and structure

Assessment criteria

Assessment criteria - grade 1

The student has some understanding of how to write a report in an academic way. The student has a vague picture of the thesis process and is able to plan the process with guidance. S/he is able to write a basic knowledge base and apply Haaga-Helia reporting instructions in a limited way. The student has some understanding of the difference between theses of research and product type and the usability of different development methods. The student understands to some extent the importance of ethics in research and development work. S/he has some insights into how a thesis is assessed.

Assessment criteria - grade 3

The student is able to write a report in an academic way. The student has a realistic picture of the thesis process and is able to plan the process independently. S/he is able to write an informative knowledge base and is able to apply Haaga-Helia reporting instructions well. The student understands the difference between a thesis of product and research type and the usability of different research and development methods. The student can discuss the importance of ethics in research and development work. S/he has a good insight into how a thesis is assessed and can to some extent apply this insight on an existing thesis.

Assessment criteria - grade 5

The student has an extensive view of the thesis process and is able to plan and start the process independently. S/he is able to write an extensive knowledge base with discourse between the sources and is able to follow Haaga-Helia reporting instructions in an excellent way. The student has a real understanding of the difference between a thesis of product and research type. S/he can assess the suitability of different research and development methods and argue for what data collection method could be applied in different projects. The student has a knowledge about the importance of ethics in in research and development work. S/he has a good insight into how a thesis is assessed and can assess an existing thesis bases on the assessment criteria.

Teachers

Pia Kiviaho-Kallio, Annette Toivonen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- CONTACT
- RG4
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Marketing Communication 1 SAL2RG205-3005 22.08.2022-16.12.2022 5 cr (CONTACT, ...) +-
Learning objectives

The module advances the following competences: communication and argumentation, analytical thinking, value creation and customer experience management. It aims at supporting Sales and Service as well as Event Management projects.

Starting level and linkage with other courses

This module is part of professional studies in Porvoo Campus competence-based curriculum.

Contents

• Customer experience
• Marketing communications mix
• Planning and implementation of marketing activities
• Contract and marketing law, data protection and consumer´s rights

Assessment criteria

Assessment criteria - grade 1

The student is able to name a few basic concepts and models of marketing communication, and is able to apply them to some extent. The student finds it challenging to identify the needs of a target group and the aims of marketing communication. S/he needs help in choosing marketing channels and producing content for marketing purposes. S/he has challenges assessing the outcomes of marketing communication. The tasks can be completed only when part of a bigger team.

Assessment criteria - grade 3

The student has a fairly good understanding of the concepts and models of marketing communication. S/he can identify and describe the needs of a target group and the aims of marketing communication to some degree. The student is able to choose relevant marketing channels for the project. The student understands the guidelines for producing content for marketing purposes and is able to apply them into practice rather well. S/he is able to use appropriate tools to analyse the impact of marketing communication. The student participates relatively actively in team work and is also able to work independently at the different stages of the project.

Assessment criteria - grade 5

The student has an excellent understanding of the concepts and models of marketing communication. S/he can analyse and assess the needs of a target group and the aims of marketing communication on a professional level. The student is able to choose the most appropriate marketing channels for the project. S/he is able to use the guidelines for producing relevant and meaningful content for the chosen target group for marketing purposes. The student is able to choose and use versatile tools to analyse the impact of marketing communication. S/he participates proactively in team work and is able to support other team members when needed as well as work independently at the different stages of the project.

Further information

Teacher: Annika Konttinen

Teaching methods and instruction

Marketing Communication part: Annette Toivonen
Law part: Pia Vapaavuori

Teachers

Pia Vapaavuori, Annette Toivonen

Campus

Porvoo Campus

Teaching language

English

Timing

22.08.2022 - 16.12.2022

Learning assignments

Assignment 1: SOSTAC - Marketing communication plan, including activity in class (group assignment: peer assessment will impact your SOSTAC grade): 60 %

Assignment 2: Hubspot certificate (individual assignment) Pass/Fail (Failure will lower the grade for assignment 1 with -1), choose between these certificate topics: Inbound Marketing, Content Marketing, Social Media.

Assignment 3: Law 40 %

Assignment 4: Peer and self assessment + official module assessment

Assignment 5: Peer and self assessment + official module assessment

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

Weekly timetable for the marketing communications part:

Wednesdays at 14-15.30 pm and Thursdays at 12.15-13.45 am in Zoom

Week 35: Introductions; introduction to the module and the assignments.

Week 36: Customer Experience + assignment during class

Week 37: Independent work (e.g. Hubspot certificate)

Week 38: Content marketing + assignment during class.

Week 39: Marketing communications mix (Advertising and Sales Promotion) + assignment during class

Week 40: Marketing communications mix (Personal Selling and PR) on Wednesday + Reading Circle: Articles on Thursday

Week 41: Marketing communications mix (Personal Selling and PR) assignment (no lecture on Thursday)

Week 42: Marketing communications mix (Direct Marketing and Digital marketing) + assignment during class. Hubspot certificate deadline.

Week 43: No lectures due to LC3 – Design Sprint

Week 44: Planning and implementation of marketing activities
(SOSTAC: Situation Analysis + Objectives)

Week 45: Planning and implementation of marketing activities
(SOSTAC: Strategy and Tactics)

Week 46: Group work on SOSTAC on Wednesday (no lecture). Coaching on Thursday.

Week 47: Submit your SOSTAC draft for feedback. No lectures this week.

Week 48: Feedback for SOSTAC draft. Planning of marketing activities (SOSTAC: Actions and Control)

Week 49: Coaching for SOSTAC available.

Week 50: Finalising SOSTAC with your group. Deadline for SOSTAC.

Week 51: Feedback.
Groups
- CONTACT
- EXCH
- RG3
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Marketing Communication 2 SAL2RG206-3005 16.01.2023-19.05.2023 5 cr (EXCH, ...) +-
Learning objectives

The module advances the following competences: communication and argumentation, analytical thinking, value creation and customer experience management. It aims at supporting Sales and Service as well as Event Management projects.

Starting level and linkage with other courses

This module is part of professional studies in Porvoo Campus competence-based curriculum.

Contents

• Content marketing
• Branding
• Tools for analysing, budgeting and monitoring marketing and sales activities

Assessment criteria

Assessment criteria - grade 1

The student is able to name a few basic concepts and models of marketing communication, and is able to apply them to some extent. The student finds it challenging to identify the needs of a target group and the aims of marketing communication. S/he needs help in choosing marketing channels and producing content for marketing purposes. S/he has challenges assessing the outcomes of marketing communication. The tasks can be completed only when part of a bigger team.

Assessment criteria - grade 3

The student has a fairly good understanding of the concepts and models of marketing communication. S/he can identify and describe the needs of a target group and the aims of marketing communication to some degree. The student is able to choose relevant marketing channels for the project. The student understands the guidelines for producing content for marketing purposes and is able to apply them into practice rather well. S/he is able to use appropriate tools to analyse the impact of marketing communication. The student participates relatively actively in team work and is also able to work independently at the different stages of the project.

Assessment criteria - grade 5

The student has an excellent understanding of the concepts and models of marketing communication. S/he can analyse and assess the needs of a target group and the aims of marketing communication on a professional level. The student is able to choose the most appropriate marketing channels for the project. S/he is able to use the guidelines for producing relevant and meaningful content for the chosen target group for marketing purposes. The student is able to choose and use versatile tools to analyse the impact of marketing communication. S/he participates proactively in team work and is able to support other team members when needed as well as work independently at the different stages of the project.

Further information

-

Teachers

Annika Konttinen, Annette Toivonen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- EXCH
- RG4
- CONTACT
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Psychology of Marketing MAR015AS3AE-3001 16.01.2023-19.05.2023 5 cr (PO5, ...) +-
Learning objectives

Upon completion of the course, the student is able to
• see how the psychology of marketing creates success for businesses (e.g., altering the positioning in the marketplace or the design of the product)
• understand consumer behaviour and the underlying patterns which impact the buying decisions of customers (e.g., engaging the five senses)
• recognise factors that help in motivating, influencing, persuading and convincing consumers (e.g., what colours and words are the most powerful)
• research psychological theories to discover new possibilities and opportunities in marketing
• study the application of psychology in a marketing case both offline and online
• create a marketing message with emotional appeal

Contents

Part 1 (1 cr): How the human mind works
• feelings, thoughts, emotions,
• five senses
• chemicals: dopamine, endorphin, oxytocin, serotonin and cortisol
• perception, motivation, learning, beliefs and attitudes
Part 2 (2 cr): Marketing psychology concepts
• Introduction to a variety of psychological and behavioural concepts widely used in marketing: decoy effect, Gestalt principle, social proof, frequency illusion, reciprocity, sensory marketing, neuromarketing, etc.
Part 3 (2 cr)
• Field study: goals, methods, process, results and conclusions (including advertisement analysis)
• Creation of a marketing message with emotional appeal

Assessment criteria

Assessment criteria - grade 1

The student is aware of the importance of the psychology of marketing for the success of businesses and individuals. (S)he somewhat understands the role of feelings, emotions and thoughts in human behaviour. The student finds it challenging to identify patterns that affect consumer behaviour. S(he) has basic understanding of factors that help in motivating, persuading and influencing consumers. The student needs help in finding examples of psychology in marketing. S(he) can create a simple marketing message with some emotional appeal in it.

Assessment criteria - grade 3

The student can explain the importance of the psychology of marketing for the success of businesses and individuals. (S)he understands the role of feelings, emotions and thoughts in human behaviour rather well. The student is able to identify and describe patterns that affect consumer behaviour. S(he) has a fairly good understanding of factors that help in motivating, persuading and influencing consumers. The student is able to study examples of psychology in marketing and create a marketing message with emotional appeal.

Assessment criteria - grade 5

The student can explain and justify the importance of the psychology of marketing for the success of businesses and individuals. (S)he understands and can present the role of feelings, emotions and thoughts in human behaviour very well. The student is able to identify, describe and analyse patterns that affect consumer behaviour. S(he) has a very good understanding of factors that help in motivating, persuading and influencing consumers. The student is able to plan, implement and evaluate a study with examples of psychology in marketing. S(he) can create a compelling and effective marketing message with strong emotional appeal.

Further information

Part 1: Video OR other visuals, e.g., infographics (20%)
Part 2: Report (40%)
Part 3: Video OR report (40%)

Teachers

Annika Konttinen, Anu Seppänen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- 02HAAGAVV
- VIRTUAL
- EXCH
Mode of delivery

Distance learning

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Responsible Space Tourism TOU3PO302-3007 22.08.2022-16.12.2022 5 cr (PO5, ...) +-
Learning objectives

This course introduces an emerging phenomenon in the tourism industry-future space tourism. The course is divided in two parts, with the first going through the status of the current industry such as technical and ethical aspects and the second part provides insights for understanding weak signals and future scenario planning in form of sustainability. At the end of the course, students will have gained an understanding of a new framework research tool used for designing a sustainable future in the tourism industry. Much of the course is taught virtually, but there will be some contact classes at Porvoo campus.

Starting level and linkage with other courses

Internationality: Possibility to?operate?with international teams?and international lectures. Possible guest lecturers from international organizations and partner universities.

Contents

Note: Course is 90% virtual, as there may be some guest lectures.

Unit 1: An introduction to space tourism (history and current)
Unit 2: Social sustainability (Changes in the society and the ethical concerns)
Unit 3: Economic sustainability (Case study: UK spaceports)
Unit 4: Environmental sustainability
Unit 5: Legislation
Unit 6: Future forecasting (Sustainable Future Planning Framework)

Assessment description:

1) 30% of course weight assessment: Electronic test - Unit 1 & Unit 3
2) 50% of course weight assessment: Two Written assignments from one of the four topics-Unit 2, 3) 3, 4, and 6
20% Webinar: Participation in one webinar (3 webinar sessions will be provided during the course to join)

Assessment criteria

Assessment criteria - grade 1

The student?has?some?understanding of?different space tourism aspects used in the module. He/She?is able to communicate at a minimal level?with space tourism terminology and theory. The student is able to operate?only?when?aided by other students and supervisors

Assessment criteria - grade 3

The student?is able to?understand most aspects space tourism aspects used in the module. He/She?is able to communicate at an intermediate level?space tourism terminology and theory. He/She is able to discuss and write assessment tasks with reference to some space tourism academic materials mostly independently.

Assessment criteria - grade 5

The student?is able to?understand many concepts of space tourism used in the module. He/She?is able to communicate fully independently with space tourism terminology and theory. He/She is able to discuss and write assessment tasks with reference space tourism academic materials independently. He/She applies a problem-solving approach to sustainable future tourism issues.

Teaching methods and instruction

The module advances the following competences: cultural awareness, business mind-set, research methods, product service development, future scenario planning, sustainability and weak-signals in aviation.

Virtual classes
Inquiry learning
Lectures and workshop
Independent study and teamwor

This course introduces an emerging phenomenon in the tourism industry-future space tourism. The course is divided in two parts, with the first going through the status of the current industry such as technical and ethical aspects and the second part provides insights for understanding weak signals and future scenario planning in form of sustainability. At the end of the course, students will have gained an understanding of a new framework research tool used for designing a sustainable future in the tourism industry. Much of the course is taught virtually, but there will be some contact classes at Porvoo campus/ webinars.

Learning material and recommended literature

• Books on the content topics
• E-books and online articles
• Online tutorials
• Companies’ web portals
• Relevant media, news agencies, quality press, etc.
• Exercises, tests
• Instructors’ own materials, materials produced by students.

Teachers

Annette Toivonen

Working life connections

Working life connections:
Possible company visits and workshops.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

Course weight assessment:

50% course assignments
50% report:

Teaching language

English

Internationality

Internationality: Possible guest lecturers from international organizations and partner universities.

Timing

22.08.2022 - 16.12.2022

Learning assignments

Course weight assessment:

50% course assignments
50% report:

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

Course is 100% virtual.

Unit 1: An introduction to space tourism (history and current)
Unit 2: Social sustainability (Changes in the society and the ethical concerns)
Unit 3: Economic sustainability (Case study: UK spaceports)
Unit 4: Environmental sustainability
Unit 5: Legislation
Unit 6: Future forecasting (Sustainable Future Planning Framework)
Groups
- PO5
- VIRTUAL
- EXCH
Alternative learning methods

a) Learning with contact teaching including assignments, project work, independent study and exams
b) Virtual learning including virtual study with assignments, project work via the Internet, project execution as a webinar and exams

Via instructors and assignments:
• Darren Trofimczuk, Porvoo (Darren.trofimczuk@haaga-helia), www,darrentony.com
• Annette Toivonen

Mode of delivery

Distance learning

Seats

15 - 40

Further information

Online tests
Assignments
Webinars

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Responsible Space Tourism TOU3PO302-3008 16.01.2023-19.05.2023 5 cr (PO5, ...) +-
Learning objectives

This course introduces an emerging phenomenon in the tourism industry-future space tourism. The course is divided in two parts, with the first going through the status of the current industry such as technical and ethical aspects and the second part provides insights for understanding weak signals and future scenario planning in form of sustainability. At the end of the course, students will have gained an understanding of a new framework research tool used for designing a sustainable future in the tourism industry. Much of the course is taught virtually, but there will be some contact classes at Porvoo campus.

Starting level and linkage with other courses

Internationality: Possibility to?operate?with international teams?and international lectures. Possible guest lecturers from international organizations and partner universities.

Contents

Note: Course is 90% virtual, as there may be some guest lectures.

Unit 1: An introduction to space tourism (history and current)
Unit 2: Social sustainability (Changes in the society and the ethical concerns)
Unit 3: Economic sustainability (Case study: UK spaceports)
Unit 4: Environmental sustainability
Unit 5: Legislation
Unit 6: Future forecasting (Sustainable Future Planning Framework)

Assessment description:

1) 30% of course weight assessment: Electronic test - Unit 1 & Unit 3
2) 50% of course weight assessment: Two Written assignments from one of the four topics-Unit 2, 3) 3, 4, and 6
20% Webinar: Participation in one webinar (3 webinar sessions will be provided during the course to join)

Assessment criteria

Assessment criteria - grade 1

The student?has?some?understanding of?different space tourism aspects used in the module. He/She?is able to communicate at a minimal level?with space tourism terminology and theory. The student is able to operate?only?when?aided by other students and supervisors

Assessment criteria - grade 3

The student?is able to?understand most aspects space tourism aspects used in the module. He/She?is able to communicate at an intermediate level?space tourism terminology and theory. He/She is able to discuss and write assessment tasks with reference to some space tourism academic materials mostly independently.

Assessment criteria - grade 5

The student?is able to?understand many concepts of space tourism used in the module. He/She?is able to communicate fully independently with space tourism terminology and theory. He/She is able to discuss and write assessment tasks with reference space tourism academic materials independently. He/She applies a problem-solving approach to sustainable future tourism issues.

Teachers

Annette Toivonen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- VIRTUAL
- EXCH
Mode of delivery

Distance learning

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Risk Management and Responsible Business BUS3PO310-3008 22.08.2022-16.12.2022 10 cr (PO5, ...) +-
Learning objectives

The module is a part of level 3 advanced studies in Porvoo Campus competence-based curriculum. The module advances the following competences: strategic planning, global mindset, professional leadership, risk management, sustainable and responsible business.

Starting level and linkage with other courses

The module is a part of level 3 advanced studies in Porvoo Campus competence-based curriculum.

Contents

The course can be completed as 5 or 10 credits by combining two or all of the following:
Risk Management (2.5 credits)
Global risks landscape
Risk analysis and planning

Safety & Security (2.5 credits)
Safety and security in global travel and tourism
Cybersecurity

Corporate Social Responsibility (2.5 credits)
Businesses and the Sustainable Development Goals (SDGs)
CSR indicators

Sustainable Development Issues and Initiatives (2.5 credits)
The three levels of sustainability
Challenges (e.g. Overtourism, Climate Change) and opportunities (e.g. Inclusive Tourism, Circular Economy)

Assessment criteria

Assessment criteria - grade 1

The student is aware of risk management and corporate social responsibility in business operations. S/he is able to choose and use just a few sources. S/he has basic written communication skills and is able to compile a report about the themes of the module when aided by others. S/he finds it challenging to apply theory into practice. The student takes part in the module activities with a minimal input.

Assessment criteria - grade 3

The student understands the importance of risk management and corporate social responsibility in business operations. S/he is able to develop risk management and responsible business practices to some degree. S/he is able to choose and use relevant sources. S/he has good written communication skills and is able to conduct research and draft a rather comprehensive report about the themes of the module with a variety of reliable sources and relevant industry examples. S/he can apply theory into practice independently. The student takes actively part in the module activities, shows initiative and is able to operate when tasks and instructions are given.

Assessment criteria - grade 5

The student is able to develop risk management and corporate social responsibility in business operations. S/he is able to choose and use relevant information actively and independently from versatile sources. S/he has professionally advanced written communication skills and is able to conduct relevant research and draft a very thorough report that describes the topic in great detail, provides well-selected industry examples and analyses the phenomenon from a variety of viewpoints by using versatile international, up-to-date and reliable sources. The student can collect, analyse and use relevant data at a highly professional level. S/he is able to apply theory into practice independently. The student takes proactively part in the module activities and shows great initiative to learn about the topic.

Further information

Responsible teachers: Annika Konttinen, Eva Holmberg

This is a virtual course in the Moodle platform.
One report assignment for each part of the module.Students can complete 5 or 10 credits.

Teaching methods and instruction

Inquiry learning: Pre and post assignments, reports and visual summary, and inquiry learning on the Moodle environment.

Learning material and recommended literature

Material provided in the Moodle assignments.

Teachers

Annika Konttinen, Eva Holmberg

Working life connections

All the assignments relate to business and industry cases as well as the degree programmes of the students.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

No exams on this course. The deadlines for assignments are available in Moodle.

Teaching language

English

Internationality

Internatinal cases and learning material.

Timing

22.08.2022 - 16.12.2022

Learning assignments

Reports and visual summary for each section
Pre and post assignments

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

Week 34: Have a look at the course contents in Moodle. Deadline for the pre-assignment.
Week 35: Study global risks.
Week 36: Learn about Risk Management theory and processes.
Week 37: Conclude your report. Deadline for assignment 1.
Week 38: Concentrate on Safety and Security issues and news.
Week 39: Do your interviews and data collection. Explore cybersecurity.
Week 40: Conclude your report. Deadline for assignment 2.
Week 41: Learn about the framework for Corporate Social Responsibility.
Week 42: Look for and compare Corporate Social Responsibility indicators.
Week 43: Study the UN Sustainable Development Goals.
Week 44: Find cases about the SDGs and businesses. Deadline for assignment 3.
Week 45: Have a look at Sustainability issues and initiatives.
Week 46: Write about the framework for your issue or initiative.
Week 47: Look for solutions for your sustainability issue or initiative.
Week 48: Put the final touches to your report. Deadline for assignment 4.
Week 49: Deadline for the post-assignment.
Week 50: Course feedback.
Groups
- PO5
- VIRTUAL
- EXCH
Alternative learning methods

a) Learning on the Moodle platform with the course contents, including:
Inquiry learning
Individual assignments
Team assignments
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Mode of delivery

Distance learning

Seats

15 - 40

Further information

Report and visual summary for all four sections

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

10 cr

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Risk Management and Responsible Business BUS3PO310-3010 16.01.2023-19.05.2023 10 cr (PO5, ...) +-
Learning objectives

The module is a part of level 3 advanced studies in Porvoo Campus competence-based curriculum. The module advances the following competences: strategic planning, global mindset, professional leadership, risk management, sustainable and responsible business.

Starting level and linkage with other courses

The module is a part of level 3 advanced studies in Porvoo Campus competence-based curriculum.

Contents

The course can be completed as 5 or 10 credits by combining two or all of the following:
Risk Management (2.5 credits)
Global risks landscape
Risk analysis and planning

Safety & Security (2.5 credits)
Safety and security in global travel and tourism
Cybersecurity

Corporate Social Responsibility (2.5 credits)
Businesses and the Sustainable Development Goals (SDGs)
CSR indicators

Sustainable Development Issues and Initiatives (2.5 credits)
The three levels of sustainability
Challenges (e.g. Overtourism, Climate Change) and opportunities (e.g. Inclusive Tourism, Circular Economy)

Assessment criteria

Assessment criteria - grade 1

The student is aware of risk management and corporate social responsibility in business operations. S/he is able to choose and use just a few sources. S/he has basic written communication skills and is able to compile a report about the themes of the module when aided by others. S/he finds it challenging to apply theory into practice. The student takes part in the module activities with a minimal input.

Assessment criteria - grade 3

The student understands the importance of risk management and corporate social responsibility in business operations. S/he is able to develop risk management and responsible business practices to some degree. S/he is able to choose and use relevant sources. S/he has good written communication skills and is able to conduct research and draft a rather comprehensive report about the themes of the module with a variety of reliable sources and relevant industry examples. S/he can apply theory into practice independently. The student takes actively part in the module activities, shows initiative and is able to operate when tasks and instructions are given.

Assessment criteria - grade 5

The student is able to develop risk management and corporate social responsibility in business operations. S/he is able to choose and use relevant information actively and independently from versatile sources. S/he has professionally advanced written communication skills and is able to conduct relevant research and draft a very thorough report that describes the topic in great detail, provides well-selected industry examples and analyses the phenomenon from a variety of viewpoints by using versatile international, up-to-date and reliable sources. The student can collect, analyse and use relevant data at a highly professional level. S/he is able to apply theory into practice independently. The student takes proactively part in the module activities and shows great initiative to learn about the topic.

Further information

Responsible teachers: Annika Konttinen, Eva Holmberg

This is a virtual course in the Moodle platform.
One report assignment for each part of the module.Students can complete 5 or 10 credits.

Teachers

Annika Konttinen, Eva Holmberg

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- VIRTUAL
- EXCH
Mode of delivery

Distance learning

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

10 cr

Virtual proportion

10 cr

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Russian Areal Studies 2 RUS2PO202-3013 16.01.2023-19.05.2023 5 cr (RM4, ...) +-
Learning objectives

The student is able to understand Russia, Russian language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at some level in the local language and network with actors in the selected area. The student has a clear idea of the business culture and its context.

Starting level and linkage with other courses

The module is a part of professional studies in the Porvoo Campus competence-based curriculum. The prerequisite for this level A2 module is Russian Areal Studies 1 or approximately 100 hours of prior Russian language studies. The module advances the following competences: cultural awareness, customer understanding, business mindset and business communication. Students who wish to deepen their Russian after completing this module can take the Intermediate and Advanced Russian (5ECTS).

Contents

• Basic language studies in oral and written Russian with themes: my language skills, study and
work, traveling and traffic, restaurant, leisure time, hobbies
• Russian business operational environment and business culture

Assessment criteria

Assessment criteria - grade 1

The student has some understanding of Russia, Russian language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at a minimal level in the local language and network with actors in the selected area. The student has only a limited understanding of the business culture and its context. The student’s activity and participation are minimal The student is able to operate only when aided by other students and supervisors.

Assessment criteria - grade 3

The student is able to understand Russia, Russian language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at some level in the local language and network with actors in the selected area. The student has a clear idea of the business culture and its context. The student’s activity and participation are rather good. The student is able to operate with tasks both in teams and independently.

Assessment criteria - grade 5

The student has an advanced understanding of Russia, Russian language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at some level in the local language and network with actors in the selected area. The student has a comprehensive idea of the business culture and its context. The student’s activity and participation are excellent. The student displays a culturally aware business-oriented approach and is able to lead team work.

Teaching methods and instruction

Classroom activities
Individual assignments
Teamwork
Final deliverables
Language test
Assessment

Learning material and recommended literature

Kafe Piter 1, Marjatta Alestalo. Finn Lectura. Material in Moodle, students own material

Teachers

Riitta Forsnabba

Working life connections

Possible company visits and guest lecturers and workshops from different companies and/or organizations. (Can be virtually)

Campus

Porvoo Campus

Exam dates and re-exam possibilities

Test is in the end of the module.

Teaching language

English

Internationality

Possibility to operate with international students and/or international lectures. Possible guest lecturers from international organizations and partner universities. Even virtually.

Timing

16.01.2023 - 19.05.2023

Learning assignments

Individual assignments, group work, independent work
Our language themes are: Cyrillic alphabet calligraphy, me and my language skills and interests, at a work place, days of the week, seasons, leisure and traveling,
The Areal themes are: Culture, business environment and business culture in Russian speaking Areas.

Enrollment

28.11.2022 - 05.12.2022

Content scheduling

periods 3.-4. in 2022
Tuesdays at 14-16 in 3402.
Groups
- RM4
- LP4TH
- PO4
- VM4
- CONTACT
- LP4MY
- LP4KV
- EXCH
- RG4
Alternative learning methods

Course assignments, oral samples and a written test should be delivered

Mode of delivery

80% Contact teaching, 20% Distance learning

Seats

15 - 40

Further information

Classroom activities
Individual assignments
Teamwork
Final deliverables
Language test
Assessment
40% Language Skills - 60& Areal knowledge = the final course grade

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

1 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Sales and Service in Business Tourism 1 SAL2RG201-3005 22.08.2022-16.12.2022 5 cr (CONTACT, ...) +-
Learning objectives

The student uses and combines different sales, service and business travel processes to present own models. Student is aware of other views of the knowledge. His/her use of theory and specific terminology is very accurate.
S/he uses findings to compare different sales, service and business travel processes and viewpoints.
The student can collect, analyze and use relevant research findings to create sales, service and business travel guidelines for a client company at a high professional level.
The student can work very professionally with a client company in a team. S/he can fully apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management at a highly professional level.

Contents

• Development project for a travel company
• Business travel actors, processes and tools
• Selling business travel products and services
• Sales in Action

Assessment criteria

Assessment criteria - grade 1

The student can identity, list and combine the main sales, service and business travel processes. With great difficulty and under strict supervision, the student can partly collect, poorly analyze and partly use relevant sales, service and business travel findings to create travel management guidelines for a client company at a beginner’s level. With great difficulty and under strict supervision, the student can partly work with a client company in a team. S/he can poorly apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management.

Assessment criteria - grade 3

The student can describe the relevant sales, service and business travel processes and apply them to new contexts. The student can link the key theoretical concepts to the practical task to present the big picture.
The student can collect, partly analyze and partly use relevant research findings to create sales, service and business travel for a client company at a beginner’s level.
The student can work with a client company in a team. S/he can apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management.

Assessment criteria - grade 5

The student uses and combines different sales, service and business travel processes to present own models. Student is aware of other views of the knowledge. His/her use of theory and specific terminology is very accurate.
S/he uses findings to compare different sales, service and business travel processes and viewpoints.
The student can collect, analyze and use relevant research findings to create sales, service and business travel guidelines for a client company at a high professional level.
The student can work very professionally with a client company in a team. S/he can fully apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management at a highly professional level.

Teaching methods and instruction

Lectures and visits
Group and project work
Own learning assessment

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Learning material and recommended literature

Teacher´s material
Claudia Unger, Corporate Travel
Articles (Buying business travel, CWT, Amex GBT, FBTA etc.)
Poynter, James M, 2008. Corporate Travel Management, Education systems.
Sales and Customer Service books

Teachers

Leena Törmälä

Working life connections

Company visits
Project with a Company
Sales in Action

Campus

Porvoo Campus

Teaching language

English

Timing

22.08.2022 - 16.12.2022

Learning assignments

Project work

Enrollment

13.06.2022 - 19.08.2022
Groups
- CONTACT
- EXCH
- RG3
Alternative learning methods

Learning methods (including RPL and other alternative learning methods)

a) Learning with contact teaching including assignments, project work and independent study

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Mode of delivery

Contact teaching

Seats

15 - 40

Further information

Peer and self assessment

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Sales and Service in Business Tourism 2 SAL2RG202-3006 16.01.2023-19.05.2023 5 cr (EXCH, ...) +-
Learning objectives

The student uses and combines different sales, service and business travel processes to present own models. Student is aware of other views of the knowledge. His/her use of theory and specific terminology is very accurate.
S/he uses findings to compare different sales, service and business travel processes and viewpoints.
The student can collect, analyze and use relevant research findings to create sales, service and business travel guidelines for a client company at a high professional level.
The student can work very professionally with a client company in a team. S/he can fully apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management at a highly professional level.

Starting level and linkage with other courses

Sales and Service in Business Tourism 1

Contents

• Development project for a travel company
• Business travel actors, processes and tools
• Selling business travel products and services
• Sales in Action

Assessment criteria

Assessment criteria - grade 1

The student can identity, list and combine the main sales, service and business travel processes. With great difficulty and under strict supervision, the student can partly collect, poorly analyze and partly use relevant sales, service and business travel findings to create travel management guidelines for a client company at a beginner’s level. With great difficulty and under strict supervision, the student can partly work with a client company in a team. S/he can poorly apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management.

Assessment criteria - grade 3

The student can describe the relevant sales, service and business travel processes and apply them to new contexts. The student can link the key theoretical concepts to the practical task to present the big picture.
The student can collect, partly analyze and partly use relevant research findings to create sales, service and business travel for a client company at a beginner’s level.
The student can work with a client company in a team. S/he can apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management.

Assessment criteria - grade 5

The student uses and combines different sales, service and business travel processes to present own models. Student is aware of other views of the knowledge. His/her use of theory and specific terminology is very accurate.
S/he uses findings to compare different sales, service and business travel processes and viewpoints.
The student can collect, analyze and use relevant research findings to create sales, service and business travel guidelines for a client company at a high professional level.
The student can work very professionally with a client company in a team. S/he can fully apply problem identification, analysis and solving to sales, service and business travel projects. S/he can conduct qualitative research in travel management at a highly professional level.

Further information

Working life connections: project with a business tourism company, company visits and visiting lectures.

Teachers

Leena Törmälä

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- EXCH
- RG4
- CONTACT
Mode of delivery

Contact teaching

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

R&D proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Social Media in Marketing MAR8PO802-3004 16.01.2023-19.05.2023 5 cr (PO8, ...) +-
Learning objectives

The module advances the following competences: goal orientation, business thinking, understanding of the role of social media in marketing, analysing skills, academic writing and visual presentation skills, critical thinking, self-reflection and savvy use of digital tools.

Starting level and linkage with other courses

Basic knowledge of marketing.

Contents

Social media trends and tools
Online presence and search marketing
Social media strategies and tactics
Planning social media marketing activities
Monitoring performance

Assessment criteria

Assessment criteria - grade 1

The student can identify some trends in consumer behaviour and social media. S/he knows some of the differences between social media channels and can analyse case company’s social media presence at a basic level. Marketing strategies, tactics and actions are discussed briefly in the the social media marketing plan.

Assessment criteria - grade 3

The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence quite well. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, along with performance measurement and monitoring.

Assessment criteria - grade 5

The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence in detail. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, backed up with a range of concrete examples from business life. The report inludes a detailed description of online performance measurement and monitoring tools.

Teachers

Anu Seppänen

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO8
- VIRTUAL
- EXCH
Mode of delivery

Distance learning

Seats

15 - 35

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Spanish Areal Studies 2 SPA2PO202-3013 16.01.2023-19.05.2023 5 cr (RM4, ...) +-
Learning objectives

ASSESSMENT
Assessment details can be checked from implementation plans (including attendance requirements).
Classroom activities
Individual assignments
Teamwork
Final deliverables
Peer assessment
Self-assessment
The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected in an electronic form.

Starting level and linkage with other courses

STARTING LEVEL AND LINKAGE WITH OTHER COURSES
The module is a part of professional studies in the Porvoo Campus competence-based curriculum. The prerequisite for this level A1 module is Spanish Areal Studies 1 or approximately 100 hours of prior Spanish language studies. The module advances the following competences: cultural awareness, customer understanding, business mindset and business communication. Students who wish to deepen their Spanish after completing this module can take the Intermediate and Advanced Spanish (5 ECTS).

Contents

CONTENTS
The themes of the module are
1) basic language studies in oral and written Spanish: me, family, friends and colleagues, home; daily activities, restaurant; and
2) Latin American business operational environment and business culture, areal differences and trade relations.

Assessment criteria

Assessment criteria - grade 1

LEARNING OBJECTIVES AND ASSESSMENT
Grade 1
The student has some understanding of the Spanish speaking world, Spanish language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at a minimal level in the local language and network with actors in the selected area. The student has only a limited understanding of the business culture and its context. The student’s activity and participation are minimal. The student is able to operate only when aided by other students and supervisors.

Assessment criteria - grade 3

Grade 3
The student is able to understand Spanish speaking world, Spanish language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate at some level in the local language and network with actors in the selected area. The student has a clear idea of the business culture and its context. The student’s activity and participation are rather good. The student is able to operate with tasks both in teams and independently.

Assessment criteria - grade 5

Grade 5
The student has an advanced understanding of Spanish speaking world, Spanish language and the cultural, political, economic and social aspects of its environment. S/he is able to communicate reliably in the local language and network with actors in the selected area. The student has a comprehensive idea of the business culture and its context. The student’s activity and participation are excellent. The student displays a culturally aware business-oriented approach and is able to lead team work.

Teaching methods and instruction

Inquiry learning:
Peer-to-peer learning
Lectures and workshops
Independent study and teamwork
Cultural event
The assessment of one’s own learning

Learning material and recommended literature

Aula Internacional 1 New Edition. A Spanish course for English speakers. Difusión. (ISBN 9788415846772)
Extra material: http://www.difusion.com/ele

Teachers

Antti Petteri Kurhinen, Maria Ruohtula

Working life connections

Possible company visits and guest lecturers and workshops from different companies and organisations.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

Written exam I: March 2022
Written exam II: May 2022
Oral exam: May 2022

The exams can be redone twice in the re-examinations:
in August, October and December

Enroll to the re-examination to maria.ruohtula@haaga-helia.fi

Teaching language

English

Internationality

Possibility to operate with international teams and international lectures. Possible guest lecturers from international organisations and partner universities.

Timing

16.01.2023 - 19.05.2023

Learning assignments

The themes of the module are 1) basic language studies in oral and written Spanish: expressing likes, describing persons, speaking about habits, time, food, restaurant, description of places, asking and giving directions, and 2) Latin American business operational environment and business culture, areal differences and trade relations.
The students work in groups on one Latin American country during the course. There are 8 tasks that need to be done for this country assignment. The assignment and the tasks are described and instructed in moodle.

Enrollment

28.11.2022 - 05.12.2022

Content scheduling

Week 1 Introduction of the Latin American Region assignment
Week 2 General Information of the target country Book Unit 5
Week 3 Product introduction and companies Book Unit 5
Week 4 Book Unit 5
Week 5 Business behavior in the target country Book Unit 6
Week 6 Book Unit 6
Week 7 Culture in the target country Book Unit 6
Week 8 Exam I Book Unit 7
Week 9 Tourism and traffic in the target country Book Unit 7
Week 10 Book Unit 7
Week 11 Gastronomy of the target country Book Unit 8
Week 12 Preparation for the next week’s fair Book Unit 8
Week 13 Country Fair
Week 14 Book Unit 8
Week 15 Book unit 8
Week 16 Feedback Evaluation EXAM II, oral exam
Groups
- RM4
- LP4TH
- PO4
- VM4
- CONTACT
- AB3
- LP4MY
- LP4KV
- EXCH
- RG4
Alternative learning methods

a) Learning with contact teaching including assignments, project work, independent study and exams

b) Independent study with learning assignment/s, and written and oral exams

c) Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby. More information from responsible teacher Maria Ruohtula.

d) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teacher Maria Ruohtula.

Assessment of one´s own learning is a compulsory part of each course.

Students with prior language skills in Spanish wishing to deepen their Spanish skills can take advanced Spanish language courses as a part of their free-choice studies.

Feedback of the course is collected in the end of the course and considered when planning the next implementation of the course.

Mode of delivery

Contact teaching

Seats

15 - 40

Further information

The final grade is based on
1. Examination (two written examinations of the language): 40 %
2. Latin American regions assignment: 40 % (individual, peer and teacher assessment)
3. Activity and participation: 20%
The final grade is based on self assessment, peer assessment and teacher assessment.

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 5 cr
Unit

Tradenomi ENG
Virtual Experiences in Meetings and Events SAL3PO320-3003 16.01.2023-19.05.2023 5 cr (PO5, ...) +-
Learning objectives

Upon completion of the course, the student
• knows key concepts underpinning the creation of virtual experiences in meetings and events
• provides guidelines and plans for implementation of virtual events
• applies virtual event and experience frameworks to a real case

Starting level and linkage with other courses

Recommended as continuation to event management courses

Contents

• Key concepts of creation and design of virtual events
• Experience tools and frameworks in relation to events
• Tools and technology used in creating interactive virtual events
• Hosting and moderating virtual events

Assessment criteria

Assessment criteria - grade 1

The student
• can name basic concepts within the framework of virtual experiences
• is familiar with some basic tools and technologies used in creating virtual experiences
• understands the basics of the experience design
• shows basic skills in hosting and moderating a virtual event
• can with help of the team and supervisors create a virtual event

Assessment criteria - grade 3

The student
• can define and interpret concepts of virtual experiences
• uses basic tools and technologies in creating virtual experiences
• understands the elements of experience design and can implement these in virtual event planning
• shows good skills in hosting and moderating a virtual event
• can quite independently create a virtual event

Assessment criteria - grade 5

The student
• can implement and utilize all key concepts of virtual experiences
• knows a variety of tools and technologies and is able to select the most suitable ones and use these in a professional way
• fully understands the elements of experience design and is able to implement these in an excellent way when creating virtual experiences
• shows excellent skills in hosting and moderating a virtual event
• creates a virtual event in a professional way

Teachers

Monika Birkle

Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

28.11.2022 - 05.12.2022
Groups
- PO5
- EXCH
- ONLINE
Mode of delivery

Distance learning

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Virtual proportion

5 cr

Evaluation scale

H-5
Credits
- 5 cr
Unit

Restonomi
Work Placement PLA6PO104-3004 01.08.2022-31.07.2023 30 cr (NONSTOP, ...) +-
Learning objectives

The students learn to develop their professional skills and to link their academic studies with real-life work practices and is able to evaluate and develop their workplace environment. Work placement is assessed as pass (H=accepted) or fail. Please see MyNet for further information.

Starting level and linkage with other courses

The student has successfully completed 120 ECTS.

Contents

Work placement period is one uninterrupted period or several shorter ones. Work placement can be full-time or part-time work with a minimum of 20 h/week. A students submits a written work placement notification (application) to the work placement coordinator. Work placement comprises the following:
• Participation in a placement info meeting before work placement.
• Contact with the work placement advisor (lecturer) before and during the placement.
• Placement period in an approved company or organization.
• Keeping a learning log.
• Submitting a written or an oral placement report with the required attachments and submitting the required documents to the advisor.
• Giving feedback on the learning platform or submitting a Work Placement Abroad –student report

Teachers

Annika Konttinen, Liisa Wallenius, Evariste Habiyakare, Kalle Räihä, Pia Kiviaho-Kallio, Antti Petteri Kurhinen, Niina Moilanen, Marina Karlqvist, Monika Birkle, Leena Törmälä, Ulla Kuisma

Campus

Porvoo Campus

Teaching language

English

Timing

01.08.2022 - 31.07.2023

Enrollment

13.06.2022 - 19.05.2023
Groups
- NONSTOP
- PO6
Mode of delivery

Contact teaching

Seats

15 - 200

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 30 cr
Unit

Tradenomi ENG
Work Placement 1 PLA6PO105-3004 01.08.2022-31.07.2023 10 cr (NONSTOP, ...) +-
Learning objectives

The students
• learn to develop their professional skills and to link their academic studies with real-life work practices
• are able to evaluate and develop their workplace environment
Work placement is an integral part of polytechnic studies. The placement work has to be approved in advance by the work placement co-ordinator by submitting a notification via MyNet. Students have to be registered as attendants to this course during the work placement.

Starting level and linkage with other courses

Completion of 30-60 cr before the work placement begins

Contents

Work placement period is normally uninterrupted but students can complete their work placement also in two or three parts. Work placement can be full-time or part-time work with a minimum of 20 h/week. Work placement comprises the following:
• Participation in a placement info meeting before work placement.
• Contact with the work placement advisor (lecturer) before and during the placement.
• Placement period in an approved company or organization. Keeping a learning log.
• Submitting a written or an oral placement report with the required attachments. Alternatively, writing HH work placement blog and submitting the required documents to the advisor.
• Giving feedback on the learning platform or submitting a Work Placement Abroad –student report

Further information

Leena Törmälä, Porvoo Campus
Liisa Wallenius, Porvoo Campus

Teachers

Liisa Wallenius, Evariste Habiyakare, Pia Kiviaho-Kallio, Kalle Räihä, Niina Moilanen, Antti Petteri Kurhinen, Marina Karlqvist, Monika Birkle, Ulla Kuisma, Leena Törmälä

Campus

Porvoo Campus

Teaching language

English

Timing

01.08.2022 - 31.07.2023

Enrollment

13.06.2022 - 19.05.2023
Groups
- NONSTOP
- PO6
Mode of delivery

Contact teaching

Seats

15 - 200

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Work Placement 2 PLA6PO106-3004 01.08.2022-31.07.2023 10 cr (NONSTOP, ...) +-
Learning objectives

The students
• learns to develop their professional skills and to link their academic studies with real-life work practices
• are able to evaluate and develop their workplace environment
Work placement is an integral part of polytechnic studies. The placement has to be approved in advance by the work placement co-ordinator. Students have to be registered as attendants during the work placement. Work placement is assessed as pass (H=accepted) or fail. Please see MyNet for further information.

Starting level and linkage with other courses

Completion of work placement 1 and a minimum of 60 cr.

Contents

Work placement can be full-time or part-time work with a minimum of 20 h/week. A students has to make a work placement notification to the work placement coordinator to seek acceptance for the work placement duties. Work placement comprises the following:
• Participation in a placement info meeting before work placement.
• Contact with the work placement advisor (lecturer) before and during the placement.
• Placement period in an approved company or organization. Keeping a learning log.
• Submitting a written or an oral placement report with the required attachments.
• Giving feedback on the learning platform or submitting a Work Placement Abroad –student report

Further information

Leena Törmälä, Porvoo Campus
Liisa Wallenius, Porvoo Campus

Teachers

Liisa Wallenius, Evariste Habiyakare, Pia Kiviaho-Kallio, Kalle Räihä, Niina Moilanen, Antti Petteri Kurhinen, Marina Karlqvist, Monika Birkle, Ulla Kuisma, Leena Törmälä

Campus

Porvoo Campus

Teaching language

English

Timing

01.08.2022 - 31.07.2023

Enrollment

13.06.2022 - 19.05.2023
Groups
- NONSTOP
- PO6
Mode of delivery

Contact teaching

Seats

15 - 200

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG
Work Placement 3 PLA6PO107-3004 01.08.2022-31.07.2023 10 cr (NONSTOP, ...) +-
Learning objectives

The students
• learn to develop their professional skills and to link their academic studies with real-life work practices
• are able to evaluate and develop their workplace environment
Work placement is an integral part of polytechnic studies and students can apply for work placement 3 after they have completed 120 cr. Students have to be registered as attendants during the work placement

Starting level and linkage with other courses

Completion of work placement 1 and 2, and 120 cr.

Contents

Work placement period is normally uninterrupted. Work placement can be full-time or part-time work with a minimum of 20 h/week. A students has to submit a work placement notification to the work placement coordinator to seek acceptance for the planned work placement duties. Work placement comprises the following:
• Participation in a placement info meeting before work placement.
• Contact with the work placement advisor (lecturer) before and during the placement.
• Placement period in an approved company or organization. Keeping a learning log.
• Submitting a written or an oral placement report with the required attachments.
• Giving feedback on the learning platform or submitting a Work Placement Abroad –student report

Further information

Leena Törmälä, Porvoo Campus
Liisa Wallenius, Porvoo Campus

Teachers

Liisa Wallenius, Evariste Habiyakare, Kalle Räihä, Pia Kiviaho-Kallio, Niina Moilanen, Antti Petteri Kurhinen, Marina Karlqvist, Monika Birkle, Leena Törmälä, Ulla Kuisma

Campus

Porvoo Campus

Teaching language

English

Timing

01.08.2022 - 31.07.2023

Enrollment

13.06.2022 - 19.05.2023
Groups
- NONSTOP
- PO6
Mode of delivery

Contact teaching

Seats

15 - 200

Degree Programme

TEMPO Degree Programme in Tourism Event and Management

Evaluation scale

H-5
Credits
- 10 cr
Unit

Tradenomi ENG

Academic year 2023 - 2024

There is no implementations attached to this degree programme.

Name and level of education

Bachelor of Hospitality Management and the Finnish title of restonomi (AMK)

Admission requirements and applications

Universities of Applied Sciences Act 932/2014, Section 25
Before applying see the admission criteria at Studyinfo

Scope and duration

210 ECTS, 3.5 years

Recognition of learning

Mode of study

Full-time day programme

Language of tuition

The degree programme is conducted in English.

International students can enjoy Finnish Areal Studies, and a choice of other areal studies. Finnish students are offered compulsory Swedish language studies as part of the Nordic Areal Studies, and a choice of other areal studies.

Areal studies combine the studies of a language of a chosen area with the study of the business operational environment and culture. The aim is to enable students to develop an understanding of the area in holistic and practical terms, necessary for professional relations with the stakeholders who represent the respective area.

Requirements and decrees

Completion of the courses specified in the curriculum, compulsory work placement, a thesis and maturity test.

Haaga-Helia’s operations are governed by the Act on Studies in Universities of Applied Sciences (932/2014) (in Finnish) and Decree (1129/2014) (in Finnish).

Study attainments and assessment

Find out more about the degree regulations and assessment process of Haaga-Helia

Targets and structure

As a student of Tourism and Event Management (TEMPO) on Haaga-Helia Porvoo Campus you will get a solid education on tourism industry and planning, promoting and organizing events. Your studies will take place in a truly multicultural atmosphere mainly through real life projects with national and international companies and organizations.

After first-year common studies, you can choose between two alternative specialisations:
• Event Design and Management
• Selling and Developing Tourism Services and Products

Event Design and Management
This specialisation introduces the event planning and production process from ideating, concept creation to the actual implementation. The learning happens in real life event productions as part of an event planning team consisting of students and supervised by teachers. The event courses cover not only the operational level of event organising, but two advanced level courses that ensure a more strategic and conceptual approach to event management. Event-related courses combined with internship and thesis project gives graduates the skills, attitude and networks required to enter the event industry.

Selling and Developing Tourism Services and Products
In the specialisation, students will learn how to sell and market products and services through multiple channels in profitable ways and how to develop sustainable and versatile products and services focusing on customer experience. The competences are implemented in learning activities jointly with the travel industry through working life projects, company visits and lecturers from the industry. Students also learn efficient sales and presentation skills and how to use different approaches for applied research. Studies of this specialisation combined with internship(s) and thesis project give graduates the skills, attitude and networks required to enter the tourism industry.

Programme contents:
Core studies 60 ECTS
Professional studies 60 ECTS
Specialization studies 30 ECTS
Free-choice studies 15 ECTS
Work placement 30 ECTS
Bachelor´s thesis 15 ECTS

Internationalisation

Most of the learning takes place in real-life projects for tourism businesses operating internationally. This opens doors for the students and helps them develop their networks already during the studies. This makes it easier for graduates to find jobs both in Finland and abroad.

Students with Finnish educational background are expected to do a study period abroad. It can be exchange, work placement, project or thesis work. The programme itself offers a multicultural laboratory in daily work as the student body represents 35 different nationalities, and the staff is also multinational.

Career opportunities

The daily work of the students is all about operating in multicultural teams. They are supervised by staff representing several nationalities. The commissions they get from companies familiarise the students with topical issues in tourism and different ways of doing business. Students can also go on exchange, do work placement abroad and participate in international development projects. Employment possibilities are extensive because the students get a solid basis in business studies, and specialise on tourism business with transferrable skills that help them find employment in all parts of the world. Jobs in the service industries are increasing, so good sales and service skills are valued globally.

Graduates from the Degree Programme in Tourism and Event Management acquire skills that prepare them for versatile employment possibilities anywhere where people skills, sales and service development and a professional understanding of the tourism industry are appreciated. Possible job titles include e.g.

Key Account Manager
Team Leader
Sales Negotiator
Service Developer
Event Coordinator
Event Producer
HR Assistant
Marketing Assistant
Social Media Manager

Postgraduate studies

Master's Degree studies
Non-Degree studies in Haaga-Helia
University studies

Alumni activities

Contact information

Haaga-Helia University of Applied Sciences
Porvoo Campus
Taidetehtaankatu 1
FI-06100 Porvoo

Porvoo Study Services: +358 400 230 405
email: studyservices.porvoo(at)haaga-helia.fi

Porvoo Campus Info +358 40 488 7444
email: porvooinfo(at)haaga-helia.fi

Haaga-Helia operator +358 9 229 611

Degree Programme Director
Mrs Kiti Häkkinen
email: kiti.hakkinen(at)haaga-helia.fi

TEMPO Degree Programme in Tourism Event and ManagementBachelor of Hospitality Management, 210 ECTS