Service Design and Co-InnovationLaajuus (5 cr)

Learning objectives

- The student can explain the concepts of service design and its processes.
- S/he can apply customer insights in the development of a new product through co-innovation.
- The student can also analyze current service products to make suggestions for improvements.
- The student will get an understanding of services from an international perspective.
- The student will take into account ethics, sustainability and responsibility in the design of services.

Contents

- Service Design Thinking and Customer-Centric Approach
- Service Design Concepts, Tools and Processes
- Services Marketing
- Gathering Customer Insights and Co-Innovation for New Product Development

Starting level and linkage with other courses

Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

After completing the course, the student:

The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.

Assessment criteria - grade 3

After completing the course, the student:

The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.

Assessment criteria - grade 5

After completing the course, the student:
The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.

Learning materials

Wirtz, J. & Lovelock, C. (2017). Introduction to Services Marketing. Pearson.
Lecture materials, articles, cases, video clips, etc.