Service Design and Co-Innovation (5 cr)
Code: SER020AS2AE-3003
Basic information of implementation
- Enrollment
- 03.06.2024 - 18.10.2024
- Enrolment for the implementation has ended.
- Timing
- 21.10.2024 - 13.12.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 60
- Degree programmes
- INTBBA International Business
- Teachers
- Sari Korhonen
- Olli Laintila
- Groups
-
IBE5PAMARINTBBA, 5. semester, Pasila, Marketing and Sales
-
ONLINEOnline implementation
-
EXCHEXCH Exchange students
- Course
- SER020AS2AE
Evaluation scale
H-5
Schedule
Pre-assignment/reading of the 2024 InnoChallenge (IC) will be released 10th Oct 2024
22nd Oct at 11-14: INTRODUCTION TO SERVICE DESIGN (ZOOM, incl. 15 min. break)
24th Oct at 9-12: KICK-OFF/IC (ZOOM, incl. 15 min. break)
7th Nov at 9-12: 1st workshop/IC (ZOOM, incl. 15 min. break)
14th Nov at 9-12: 2nd workshop/IC (ZOOM, incl. 15 min. break)
19th Nov at 11-14: Prototyping/External guest speakers (ZOOM, incl. 15 min. break)
21st Nov at 9-12: 3rd workshop/IC (ZOOM, incl. 15 min. break)
28th Nov at 9-12: 4th workshop/IC (ZOOM, incl. 15 min. break)
12th Dec at 9-12: FINAL/IC (ZOOM, incl. 15 min. break)
Implementation methods, demonstration and Work&Study
Virtual, Contact, Blended, Studification
If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.
Intro
In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.
Materials
Stickdorn, M. et al. (2018) This is Service Design Doing. O'Reilly
Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
Other service design and innovation related materials delivered through the course module in the Moodle.
Teaching methods and instruction
This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.
Teaching methods:
a. online workshops including lecturing and team coaching in Zoom/Teams
b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.
NOTE! In fall 2024 the Service Design and Co-Innovation is called 2024 InnoChallenge (IC), which is an innovation implementation for a commissioning company/organization. The implementation is organized together with Haaga-Helia, Thomas More University College from Belgium and OTH-Amberg-Weiden from Germany.
Working life connections
The teamwork of the course is made for a commissioning company/organization.
Exam dates and re-exam possibilities
No exam.
Internationality
The student teams of the implementation consist of students from different nationalities and disciplines.
Completion alternatives
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at MyNet.
Learning assignments
Pre-assignment/reading
Weekly team assignments:
- Immersion
- Summary of Insights interviews + initial User personas
- Finalized User personas + First ideas/solutions
- Conceptualization and visualization of the final idea/solution
- Final pitching video presentation + portfolio of the weekly team assignments
Assessment methods
Teamwork
Innovation is assessed based on originality, feasibility & presentation
Process & active participation
Self- and peer evaluation of teams