Service Design and Co-Innovation (5cr)

Code: SER020AS2AE-3007

Basic information of implementation


Enrollment
02.06.2025 - 17.10.2025
Enrolment for the implementation has ended.
Timing
20.10.2025 - 12.12.2025
The implementation has not yet started.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 60
Degree programmes
INTBBA International Business
Teachers
Katja Suihkonen
Olli Laintila
Groups
IBE5PAMAR
INTBBA, 5. semester, Pasila, Marketing and Sales
ONLINE
Online implementation
EXCH
EXCH Exchange students
Course
SER020AS2AE

Evaluation scale

H-5

Schedule

Pre-assignment of the 2025 InnoChallenge will be released approx. week before the course start.
Online (Zoom) meetings (all meetings Finnish time):1-2 times per week according to the timetable released in the course Moodle.

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Intro

In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.

Materials

Stickdorn, M. et al. (2018) This is Service Design Doing. O'Reilly
Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
Other service design and innovation related materials delivered through the course module in the Moodle.

Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

Teaching methods:
a. online workshops including lecturing and team coaching in Zoom/Teams
b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

NOTE! this Service Design and Co-Innovation implementation is called InnoChallenge, which is an innovation implementation for a commissioning company/organization. The implementation is organized together with Haaga-Helia, Thomas More University College from Belgium and OTH-Amberg-Weiden from Germany.

Working life connections

The teamwork of the course is made for a commissioning company/organization.

Exam dates and re-exam possibilities

No exam.

Internationality

The student teams of the implementation consist of students from different nationalities and disciplines.

Completion alternatives

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) from the teacher.

Learning assignments

Pre-assingment and a service design project portfolio (including weekly deliverables according to the project in question.)

Assessment methods

Serivice design project portfolio
Process & active participation
Self- and peer evaluation of teams

The commissionin organisation will also give feedback for teams innovation based on originality, feasibility & presentation

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