Service Design and Co-Innovation (5 cr)

Evaluation scale

H-5

Schedule

Pre-assignment of the 2025 InnoChallenge (IC) will be released 9th Oct 2025
Online (Zoom) meetings (all meetings Finnish time):
Tue 21st Oct Service Design introduction, 9-11 AM
Thu 23rd Oct Kick-off, at 9-12 AM
Thu 6th Nov 1st workshop, at 9-12 AM
Thu 13th Nov 2nd workshop, at 9-12 AM
Tue 18th Nov Prototyping, at 9-11 AM
Thu 20th Nov 3rd workshop, at 9-12 AM
Thu 27th Nov 4th workshop, at 9-12 AM
Thu 11th Dec Final, at 9-11.30 AM

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Intro

In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.

Materials

Stickdorn, M. et al. (2018) This is Service Design Doing. O'Reilly
Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
Other service design and innovation related materials delivered through the course module in the Moodle.

Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

Teaching methods:
a. online workshops including lecturing and team coaching in Zoom/Teams
b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

NOTE! In fall 2025 the Service Design and Co-Innovation is called 2025 InnoChallenge (IC), which is an innovation implementation for a commissioning company/organization. The implementation is organized together with Haaga-Helia, Thomas More University College from Belgium and OTH-Amberg-Weiden from Germany.

Working life connections

The teamwork of the course is made for a commissioning company/organization.

Exam dates and re-exam possibilities

No exam.

Internationality

The student teams of the implementation consist of students from different nationalities and disciplines.

Completion alternatives

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at MyNet.

Learning assignments

Pre-assignment/reading open 9th Oct 2025
Weekly team assignments:
- Immersion
- Summary of Insights interviews + initial User personas
- Finalized User personas + First ideas/solutions
- Conceptualization and visualization of the final idea/solution
- Final pitching video presentation + portfolio of the weekly team assignments

Assessment methods

Teamwork
Innovation is assessed based on originality, feasibility & presentation
Process & active participation
Self- and peer evaluation of teams