Service Design and Co-Innovation (5 cr)

Evaluation scale

H-5

Schedule

Period 2: 21.10.-9.12.2024

Monday EVENINGS at 17:40-20:30

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Intro

In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.

Materials

Stickdorn, M. et.al. (2018) This is Service Design Doing. O´Relly
Other service design and innovation related materials delivered through the course module in the Moodle.

Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

Teaching methods:
Lecturing and in calss activities + assignments

Exam dates and re-exam possibilities

No exam.

Internationality

This implementation is aimed at students of the INTBBA International Business degree. The students participaiting to the course can represent different nationalities and disciplines.

Learning assignments

In Class activities
individual and team assignments

Assessment methods

Individual assignment
team assingment