Service Design and Co-Innovation (5 cr)
Code: SER020AS2AE-3009
Basic information of implementation
- Enrollment
- 02.06.2025 - 17.10.2025
- Enrollment for the implementation has begun.
- Timing
- 20.10.2025 - 12.12.2025
- The implementation has not yet started.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- INTBBA International Business
- Teachers
- Katja Suihkonen
- Groups
-
IBEB5PAMARINTBBA blended, 5. semester, Pasila, Marketing and Sales
-
EVENINGEvening implementation
-
CONTACTContact implementation
-
EXCHEXCH Exchange students
- Course
- SER020AS2AE
Evaluation scale
H-5
Schedule
Period 2: 21.10.-9.12.2024
Monday EVENINGS at 17:40-20:30
Implementation methods, demonstration and Work&Study
Virtual, Contact, Blended, Studification
If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.
Intro
In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.
Materials
Stickdorn, M. et.al. (2018) This is Service Design Doing. O´Relly
Other service design and innovation related materials delivered through the course module in the Moodle.
Teaching methods and instruction
This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.
Teaching methods:
Lecturing and in calss activities + assignments
Exam dates and re-exam possibilities
No exam.
Internationality
This implementation is aimed at students of the INTBBA International Business degree. The students participaiting to the course can represent different nationalities and disciplines.
Learning assignments
In Class activities
individual and team assignments
Assessment methods
Individual assignment
team assingment