Service Design and Co-Innovation (5 cr)

Evaluation scale

H-5

Schedule

Pre-assignment will be released 12th Oct 2023

Kick-off 26th Oct (all the meetings will start at 9:15 am. Finnish time and they are scheduled until 12:00 pm., i.e. including self-managed breaks).

1st workshop 9th Nov

2nd workshop 16th Nov

3rd workshop 23rd Nov

4th workshop 30th Nov

Submissions:

Pitching video 8th Dec (no workshop)

Portfolio 13th Dec (no workshop)

Final 14th Dec

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Intro

In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.

Materials

Zimmerer, Thomas W. - Scarborough, Norman M. 2002. Essentials of Entrepreneurship and Small Business Management.
Osterwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
Other service design and innovation related materials delivered through the course module in the Moodle.

Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

Teaching methods:
a. online workshops including lecturing and team coaching in Zoom/Teams
b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

Working life connections

The teamwork of the course is made for a commissioning company/organization.

Exam dates and re-exam possibilities

No exam.

Internationality

The student teams of the implementation consist of students from different nationalities and disciplines.

Learning assignments

Pre-assignment
Weekly team assignments:
Immersion
Summary of Insights interviews + initial User personas
Finalized User personas + First ideas/solutions
Conceptualization and visualization of the final idea/solution
Final pitching video presentation + portfolio of the weekly team assignments

Assessment methods

Teamwork
Innovation is assessed based on originality, feasibility & presentation
Process & active participation
Self- and peer evaluation of teams