Service Design and Co-Innovation (5cr)

Evaluation scale

H-5

Schedule

Meetings on Thursdays at 11:15 - 16:45
Preliminary programme
15.1. Introductions and basics of Service Design
Service Design and Commissioner Brief
22.1. Research: Gathering Customer understanding
Customer understanding: Interviews and observations
29.1. Sorting out the interview data and Workshop: Defining
5.2. Defining Insights: Customer Personas
Finding Insights: Customer journeys and point of view statements
12.2. Ideation workshop. Choose and develop ideas
Winter break
26.2. Prototyping and Testing prototypes (going out)
5.3. Learning from prototype testing, Concept creation
12.3. Finalizing the concept, preparing presentations and pitches
. Final concept presentations, Learning reflection, LT1 and LT2 submission

Implementation methods, demonstration and Work&Study

Virtual, Contact, Blended, Studification

If you already have command of the subject matter, you can display your competence. For more information, ask the instructor of the course.

Intro

In developed economies today, services comprise most business activity, so understanding them is crucial. Through the process of design thinking and co-innovation, customer needs can be better understood to improve and/or create new business opportunities. The course provides comprehensive coverage of the concepts and tools used in service design as well as an understanding of services marketing. Additionally, the process of new product development through customer insights and co-innovation will be covered.

Materials

Stickdorn, M. et al (2018) This is Service Design Doing. O'Reilly
Course materials on Teams.

Teaching methods and instruction

1 During the face-to-face meetings at Porvoo campus, we will together learn how a service designer works and try out different methods and tools to use in a service design project.

2 The course follows the phases of a service design process.

3 Between the session, there are materials to study and discuss on our online platforms on Teams. This enables students to use the time spent together in class to learn from and with each other.

4Students will work in project teams and implement a service design project where they innovate new services for a specific target group.

Working life connections

Materials from industries.
Development project with an organisation with real-life challenges.

Exam dates and re-exam possibilities

No exam.

Internationality

International links, literature and cultural considerations.
Work in international teams.

Completion alternatives

Demonstration of competence as recognition of prior learning, please see Haaga-Helia student pages on Recognition of Learning for more information
https://www.haaga-helia.fi/en/recognition-learning

Learning assignments

LT 1: Learning Diary (individual) 40 %
LT 2: Service Desing project documenation and presentation (Team) 60 %

The assignments and the assessment criteria are descibed in the Teams assignment section. Students need to receive a passing grade for both the assignments to pass the course.

Assessment methods

Assessment criteria for the two assignments as per the assessment matrix and description.

The assessment is based on the learning assignments that demonstrate the learning process, understanding of the service design process, using service design tools, working in teams on the development project, active input in the team work and final documentation.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.