*Is able to identify realistic opportunities for applying different extended reality solutions in hospitality business
*Is able to critically assess the impacts of extended reality solutions on customer experience
*Is able to build a realistic business case for leveraging extended reality technology in hospitality settings

*Introduction to augmented reality (AR), virtual reality (VR), mixed reality (MR), extended reality (XR)
*Extended reality solutions in hospitality business
*Extended reality as part of the customer experience
*Building a business case for leveraging extended reality technology in hospitality business

Lectures, guest lectures, student project

Material provided by the lecturer.

Hospitality businesses increasingly combine high-tech and high-touch approaches to create engaging and memorable experiences. In this course you will learn how technology can best enhance experiences in hospitality business.

The student recognises different approaches to creating technology enhanced experiences in hospitality business. The student understands how immersive technologies impact customer experience and business. The student is able to build a basic business case for leveraging immersive technologies in hospitality.

The student is able to analytically describe different approaches to creating technology enhanced experiences in hospitality business. The student is able to analyse how immersive technologies impact customer experience and business. The student is able to build a compelling business case for leveraging immersive technologies in hospitality.

The student is able to analyse the overall developments and use cases of immersive technology in general and in relation to hospitality business. The student is able to critically analyse how immersive technologies impact customer experience and business. The student is able to build a strong and realistic business case for leveraging immersive technologies in hospitality in the short- and long-term future.