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Tourism and Hospitality Business: HOSBUM25K

Code: HOSBUM24

Degree title
Master of Hospitality Management
ECTS credits
90 ects
Duration
2 years (90 cr)
Start semester
Spring 2025
Teaching language
English

Descriptions

The extent of the Master's Degree is 90 ECTS. The degree consists of the following studies:

Compulsory studies - Applied Design Research 5 ECTS

Common elective studies - Choose minimum of 15 ECTS from Research and Development and Organisational Development competence areas.

Specialisation studies - Choose one specialisation and minimum of 20 ECTS from it. Specialisation studies include also Master's thesis 30 ECTS.

Free-choice studies - Choose 20 ECTS from the common elective studies, from your own specialisation, from other specialisations or from other Master level studies that are clearly related to the field of the degree. In case you want to include courses from other universities or universities of applied sciences to your degree, first ensure from your guidance counsellor that the course you have selected can be approved to your degree.

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Show course timings by academic years, semesters or periods

Code Name ECTS credits 2024-2025 2025-2026 2026-2027 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 3. / 2025 4. / 2025 1. / 2025 2. / 2025 3. / 2026 4. / 2026 1. / 2026 2. / 2026
HOSBUM24MASTERCOMMON
Common, Elective Studies

(Choose ects: 15 )

15
RDI2HM102 Data Analytics 5 timed timed timed timed
RDI2HM103 Futures Research 5 timed timed timed timed
ORD2HM101 Evolving Organisations 5 timed timed timed
ORD2HM102 Learning Culture in Organisations 5 timed timed timed
ORD2HM103 Acting as Coach and Facilitator 5 timed timed timed
HOSBUM24MASTERCOMP
Compulsory Studies

(Choose all )

5
RDI2HM101 Applied Design Research 5 timed timed timed
HOSBUM24THESIS
Thesis

(Choose all )

30
THE7HM601 Thesis Phase 1 10 timed timed timed timed
THE7HM602 Thesis Phase 2 10 timed timed timed
THE7HM603 Thesis Phase 3 10 timed timed timed
THE7HM604 Maturity Test 0
HOSBUM24SPEC
Specialisation Studies

(Choose one )

20
HOSBUM24COM
Communication and Marketing Management

(Choose ects: 20 )

20
COM4HM101 Strategic Brand Management 5 timed timed timed
COM4HM102 H2H Communication 5 timed timed timed timed
COM4HM103 Digital Marketing Technologies 5 timed timed timed timed
COM4HM106 Leading Creative Planning and Production 5 timed timed timed
COM4HM107 Crisis Communication and Reputation Management 5 timed timed timed
HOSBUM24DIG
Digital Business Opportunities

(Choose ects: 20 )

20
DIG4HM101 Digital Service Design 5 timed timed timed timed
DIG4HM102 Business Analytics 5 timed timed timed
DIG4HM103 Robotic Automation 5 timed timed timed timed
DIG4HM104 Emerging Technology Opportunities 5 timed timed timed timed timed
DIG4HM106 Artificial Intelligence in Modern Business 5 timed timed timed
DIG4HM108 Digital Ethics 5 timed timed timed
DIG4HM109 Digital Business Platforms and Ecosystems 5 timed timed timed
HOSBUM24EXP
Experience Economy and Designing Services

(Choose ects: 20 )

20
EXP4HM101 Service Design 10 timed timed timed timed
EXP4HM102 From Services to Experiences and Transformations 5 timed timed timed
EXP4HM103 Brand Experience Development 5 timed timed timed
EXP4HM104 Design Service Systems and Value Networks 5 timed timed timed
HOSBUM24LEA
Leadership and Human Resource Management

(Choose ects: 20 )

20
LEA4HM101 Strategic Human Resources Management 5 timed timed timed timed
LEA4HM102 Leadership Clinic 5 timed timed timed
LEA4HM103 Reflective Leadership 5 timed timed timed
LEA4HM104 Employee Experience and Employer Brand 5 timed timed timed
LEA4HM105 Conscious Leader 5 timed timed timed
ORD2HM104 Organisational Behaviour 5 timed timed timed timed
HOSBUM24SAL
Leading Sales and Customer Experience

(Choose ects: 20 )

20
SAL4HM101 Processes and Strategic Development of Sales 5 timed timed timed
SAL4HM102 Developing Sales Oriented Organisation 5 timed timed timed
SAL4HM103 Development of Customer Journey and Leading Customer Experience 5 timed timed timed
SAL4HM104 Online Store as Sales Channel 5 timed timed timed
HOSBUM24STR
Strategic Thinking and Management

(Choose ects: 20 )

20
STR4HM101 Strategic Thinking and Growth Strategies 5 timed timed timed timed
STR4HM102 Strategy in Practice 5 timed timed timed
STR4HM103 Experimental and Engaging Strategy 5 timed timed timed
STR4HM104 Responsible Business and Sharing Economy 5 timed timed timed timed
STR4HM105 Strategic Financial Management 5 timed timed timed
HOSBUM24FREE
Free-Choice Studies

(Choose ects: 20 )

20
HOSBUM24OTHER
Other Studies

(Choose 0 )

0
Total 90 85 115 20 85 72.5 42.5 20 37.5 47.5 27.5 45 22.5 20 10 10

Code Name ECTS credits
HOSBUM24MASTERCOMMON
Common, Elective Studies

(Choose ects: 15 )

15
RDI2HM102 Data Analytics 5
RDI2HM103 Futures Research 5
ORD2HM101 Evolving Organisations 5
ORD2HM102 Learning Culture in Organisations 5
ORD2HM103 Acting as Coach and Facilitator 5
HOSBUM24MASTERCOMP
Compulsory Studies

(Choose all )

5
RDI2HM101 Applied Design Research 5
HOSBUM24THESIS
Thesis

(Choose all )

30
THE7HM601 Thesis Phase 1 10
THE7HM602 Thesis Phase 2 10
THE7HM603 Thesis Phase 3 10
THE7HM604 Maturity Test 0
HOSBUM24SPEC
Specialisation Studies

(Choose one )

20
HOSBUM24COM
Communication and Marketing Management

(Choose ects: 20 )

20
COM4HM101 Strategic Brand Management 5
COM4HM102 H2H Communication 5
COM4HM103 Digital Marketing Technologies 5
COM4HM106 Leading Creative Planning and Production 5
COM4HM107 Crisis Communication and Reputation Management 5
HOSBUM24DIG
Digital Business Opportunities

(Choose ects: 20 )

20
DIG4HM101 Digital Service Design 5
DIG4HM102 Business Analytics 5
DIG4HM103 Robotic Automation 5
DIG4HM104 Emerging Technology Opportunities 5
DIG4HM106 Artificial Intelligence in Modern Business 5
DIG4HM108 Digital Ethics 5
DIG4HM109 Digital Business Platforms and Ecosystems 5
HOSBUM24EXP
Experience Economy and Designing Services

(Choose ects: 20 )

20
EXP4HM101 Service Design 10
EXP4HM102 From Services to Experiences and Transformations 5
EXP4HM103 Brand Experience Development 5
EXP4HM104 Design Service Systems and Value Networks 5
HOSBUM24LEA
Leadership and Human Resource Management

(Choose ects: 20 )

20
LEA4HM101 Strategic Human Resources Management 5
LEA4HM102 Leadership Clinic 5
LEA4HM103 Reflective Leadership 5
LEA4HM104 Employee Experience and Employer Brand 5
LEA4HM105 Conscious Leader 5
ORD2HM104 Organisational Behaviour 5
HOSBUM24SAL
Leading Sales and Customer Experience

(Choose ects: 20 )

20
SAL4HM101 Processes and Strategic Development of Sales 5
SAL4HM102 Developing Sales Oriented Organisation 5
SAL4HM103 Development of Customer Journey and Leading Customer Experience 5
SAL4HM104 Online Store as Sales Channel 5
HOSBUM24STR
Strategic Thinking and Management

(Choose ects: 20 )

20
STR4HM101 Strategic Thinking and Growth Strategies 5
STR4HM102 Strategy in Practice 5
STR4HM103 Experimental and Engaging Strategy 5
STR4HM104 Responsible Business and Sharing Economy 5
STR4HM105 Strategic Financial Management 5
HOSBUM24FREE
Free-Choice Studies

(Choose ects: 20 )

20
HOSBUM24OTHER
Other Studies

(Choose 0 )

0
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