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Porvoo Campus
English
16.01.2023 - 19.05.2023
Part 1: Experience Economy (40 % = 2 cr) • Experience Economy and elements of experiences • Digital experience trends • Target market Part 2: Digital tools and development of experiences (40 %= 2 cr) • Digital tools for creating experiences • Digital experience development process • Product description Part 3: Marketing plan for the digital experience (20 % = 1 cr) • Marketing plan for the digital experience
02.01.2023 - 13.01.2023
Week 3 Study the course description and contents.
Week 4 Experience Economy - understanding the basics of the Experience Economy framework.
Week 5 Experience Economy - elements of experiences.
Week 6 Experience Economy - experience trends.
Week 7 Experience Economy - target market.
Week 8 Intensive week.
Week 9 Experience Economy - finalising the assignment. Deadline Part 1.
Week 10 Digital tools for creating experiences.
Week 11 Examples of digital experiences.
Week 12 Intensive week.
Week 13 Development process of the digital experience.
Week 14 Description of the digital experience.
Week 15 Digital tools and development of experiences - finalising the assignment. Deadline Part 2.
Week 16 Marketing plan for the digital experience.
Week 17 Marketing plan for the digital experience.
Week 18 Marketing plan for the digital experience- finalising the assignment. Deadline Part 3.
Week 19 Deadline for the post-assignment.
Week 20 Official course feedback.
Anu Seppänen, Annika Konttinen
15 - 40
TEMPO Degree Programme in Tourism and Event Management
5 cr
H-5
No past implementations yet.