Digital Experience Design - SER012AS3AE - Opinto-opas

Digital Experience Design, 5 cr - SER012AS3AE

Upcoming implementations

Digital Experience Design SER012AS3AE-3003 19.08.2024-13.12.2024 5 op (NONSTOP, ...) +-
Teaching methods and instruction

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.

Learning material and recommended literature

Material available on the Moodle platform.

Working life connections

The course supports the students in their own research/development project which is related to the business community.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

Deadlines of assignments are available on the course Moodle site. No exams for this course.

Teaching language

English

Internationality

International learning materials and assignment contents.

Timing

19.08.2024 - 13.12.2024

Learning assignments

Part 1: Video OR report 40% Experience Economy and elements of experiences Digital experience trends and target group Part 2: Visual presentation 60% Digital tools for creating experiences Digital experience development process Product description You can complete the assignments on your own or with another student.

Content scheduling

Schedule:

Week 34 Study the course description and contents.
Week 35 Experience Economy - understanding the Experience Economy framework.
Week 36 Experience Economy - elements of experiences.
Week 37 Experience Economy - digital experience trends.
Week 38 Experience Economy - target group.
Week 39 Finalising the assignment. Deadline Part 1.
Week 40 Benchmarking examples of digital experiences (similar to your own).
Week 41 Digital tools for creating experiences.
Week 42 Intensive week
Week 43 Development process of the digital experience (e.g., wireframing, storyboarding).
Week 44 Description of the digital experience (storyline/manuscript)
Week 45 Description of the digital experience (storyline/manuscript)
Week 46 Finalising the assignment. Deadline Part 2.
Weeks 47-50 Extra time for part 1 & 2. Official course feedback.
Groups
- NONSTOP
- 3AMK
- VIRTUAL
- INSTRUCTED
- EXCH
Alternative learning methods

Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby.

Demonstration (of earlier skills and knowledge in the course content).

Teachers

Anu Seppänen, Annika Konttinen

Seats

25 - 100

Further information

Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Current implementations

Digital Experience Design SER012AS3AE-3002 25.03.2024-17.05.2024 5 op (CAMPUS24K, ...) +-
Teaching methods and instruction

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.

Working life connections

The course supports the students in their own research/development project which is related to the business community.

Campus

Porvoo Campus

Exam dates and re-exam possibilities

Deadlines of assignments are available on the course Moodle site. No exams for this course.

Teaching language

English

Internationality

International learning materials and assignment contents.

Timing

25.03.2024 - 17.05.2024

Learning assignments

Part 1: Video OR report 40% Experience Economy and elements of experiences Digital experience trends and target group Part 2: Visual presentation 60% Digital tools for creating experiences Digital experience development process Product description

Enrollment

02.01.2024 - 22.03.2024

Content scheduling

Schedule:

Week 13: Study the course description and contents. Experience Economy.
Week 14: Elements of experiences
Week 15: Target group. Deadline for part 1.
Week 16: Digital tools for creating experiences. Examples of digital experiences.
Week 17: Development process of the digital experience.
Week 18: Description of the digital experience.
Week 19: Description of the digital experience.
Week 20: Finalising the assignment. Deadline for part 2. Official course feedback.
Groups
- CAMPUS24K
- VIRTUAL
- INSTRUCTED
- RE4PC1
- EXCH
Teachers

Anu Seppänen, Annika Konttinen

Seats

25 - 100

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Past implementations

Digital Experience Design SER012AS3AE-3001 16.01.2023-19.05.2023 5 op (PO5, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Learning assignments

Part 1: Experience Economy (40 % = 2 cr) • Experience Economy and elements of experiences • Digital experience trends • Target market Part 2: Digital tools and development of experiences (40 %= 2 cr) • Digital tools for creating experiences • Digital experience development process • Product description Part 3: Marketing plan for the digital experience (20 % = 1 cr) • Marketing plan for the digital experience

Enrollment

02.01.2023 - 13.01.2023

Content scheduling

Week 3 Study the course description and contents.

Week 4 Experience Economy - understanding the basics of the Experience Economy framework.

Week 5 Experience Economy - elements of experiences.

Week 6 Experience Economy - experience trends.

Week 7 Experience Economy - target market.

Week 8 Intensive week.

Week 9 Experience Economy - finalising the assignment. Deadline Part 1.

Week 10 Digital tools for creating experiences.

Week 11 Examples of digital experiences.

Week 12 Intensive week.

Week 13 Development process of the digital experience.

Week 14 Description of the digital experience.

Week 15 Digital tools and development of experiences - finalising the assignment. Deadline Part 2.

Week 16 Marketing plan for the digital experience.

Week 17 Marketing plan for the digital experience.

Week 18 Marketing plan for the digital experience- finalising the assignment. Deadline Part 3.

Week 19 Deadline for the post-assignment.

Week 20 Official course feedback.
Groups
- PO5
- 02HAAGAVV
- VIRTUAL
- EXCH
Teachers

Anu Seppänen, Annika Konttinen

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism and Event Management

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Upon completion of the course, the student is able to
• analyse current global consumer trends and factors that affect and define future consumer experiences
• identify potential target markets and analyse the characteristics of the chosen target group
• apply innovative development methods to an engaging and shareable digital experience in a chosen industry
• describe the different stages and key steps of the development process
• produce a product description for the digital experience
• choose relevant marketing channels for the digital experience

Part 1 (40 %)
• Experience Economy and elements of experiences
• Consumer experience trends
• Target market
Part 2 (60 %)
• Digital tools for creating experiences
• Digital experience development process
• Product description

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.
Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Kiuru, T. 2019. Experience is the new marketing: Guide to world-class brand experiences.
Pine, J. & Gilmore, J. 2011. The experience economy.
Pine, J. & Korn, K. 2011. Infinite possibility – creating customer value on the digital frontier.

Trade journals and magazines, studies by international organisations (e.g., OECD, UNWTO, WTTC, WEF), thinktanks, market research and management consulting companies (e.g., Deloitte, Euromonitor, McKinsey and Company, Nielsen) and other electronic sources.

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

You can complete the assignments on your own or with another student.

The student is aware of current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. The student has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. The student understands some of the stages of a product development process. The student has challenges to produce a product description.

The student understands current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group rather well. The student knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. The student understands the different stages of product development process. The student is able to produce a product description for the digital experience.

The student is able to analyse current global trends and factors that affect and define future consumer experience. The student can identify potential target markets and analyse the characteristics of the chosen target group very well. The student knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. The student applies a theoretical model to the different stages of her own product development process. The student is able to produce a professional product description for the digital experience.