Digital Experience Design - SER012AS3AE - Opinto-opas

Digital Experience Design, 5 cr - SER012AS3AE

Upcoming implementations

No upcoming implementations yet.

Current implementations

Digital Experience Design SER012AS3AE-3001 16.01.2023-19.05.2023 5 op (PO5, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Learning assignments

Part 1: Experience Economy (40 % = 2 cr) • Experience Economy and elements of experiences • Digital experience trends • Target market Part 2: Digital tools and development of experiences (40 %= 2 cr) • Digital tools for creating experiences • Digital experience development process • Product description Part 3: Marketing plan for the digital experience (20 % = 1 cr) • Marketing plan for the digital experience

Enrollment

02.01.2023 - 13.01.2023

Content scheduling

Week 3 Study the course description and contents.

Week 4 Experience Economy - understanding the basics of the Experience Economy framework.

Week 5 Experience Economy - elements of experiences.

Week 6 Experience Economy - experience trends.

Week 7 Experience Economy - target market.

Week 8 Intensive week.

Week 9 Experience Economy - finalising the assignment. Deadline Part 1.

Week 10 Digital tools for creating experiences.

Week 11 Examples of digital experiences.

Week 12 Intensive week.

Week 13 Development process of the digital experience.

Week 14 Description of the digital experience.

Week 15 Digital tools and development of experiences - finalising the assignment. Deadline Part 2.

Week 16 Marketing plan for the digital experience.

Week 17 Marketing plan for the digital experience.

Week 18 Marketing plan for the digital experience- finalising the assignment. Deadline Part 3.

Week 19 Deadline for the post-assignment.

Week 20 Official course feedback.
Groups
- PO5
- 02HAAGAVV
- VIRTUAL
- EXCH
Teachers

Anu Seppänen, Annika Konttinen

Seats

15 - 40

Degree Programme

TEMPO Degree Programme in Tourism and Event Management

Virtual proportion

5 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

Upon completion of the course, the student is able to
• analyse current global consumer trends and factors that affect and define future consumer experiences (part 1)
• identify potential target markets and analyse the characteristics of the chosen target group (part 1)
• understand the importance of engagement and storytelling in creating immersive experiences (part 2)
• apply innovative development methods to an engaging and shareable digital experience in a chosen industry (part 2)
• describe the different stages and key steps of the development process (part 2)
• produce a product description for the digital experience (part 3)
• choose relevant marketing channels for the digital experience (part 3)

Part 1 (2 cr)
• Experience Economy and elements of experiences
• Consumer experience trends
• Target market
Part 2 (2 cr)
• Digital tools for creating experiences
• Digital experience development process
• Product description
Part 3 (1 cr)
• Marketing plan for the digital experience

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-3. The assessment of one’s own learning 1 h.
Part 1: Report 40%
Part 2: Video OR report 40%
Part 3: Visual presentation, for example an infographic, PP / Canva presentation 20%

Alexander, B. 2011. New digital storytelling. Creating narratives with new media.
Csikszentmihalyi, M. 1990. Flow: The psychology of optimal experience.
Gioglio, J. & Walter, E. 2014. Power of visual storytelling. How to use visuals, videos and social media to market your brand.
Jensen, R. 1999. Dream society.
Heath, C. & Heath, D. 2008. Made to Stick: Why Some Ideas Survive and Others Die.
Kiuru, T. 2019. Experience is the new marketing: Guide to world-class brand experiences.
Pine, J. & Gilmore, J. 2011. The experience economy.
Pine, J. & Korn, K. 2011. Infinite possibility – creating customer value on the digital frontier.
Smith, K. & Hanover, D. 2016. Experiential Marketing: secrets, strategies, and success stories from the world's greatest brands.
Smith, P.R. & Chaffey, D. 2013. eMarketing Excellence – the Heart of eBusiness.

Trade journals and magazines, studies by international organisations (e.g., OECD, UNWTO, WTTC, WEF), thinktanks, market research and management consulting companies (e.g., Deloitte, Euromonitor, McKinsey and Company, Nielsen) and other electronic sources.

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

The student is aware of current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. S(he) has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. S(he) understands some of the stages of a product development process. The student has challenges to produce a product description and a marketing plan.

The student understands current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group rather well. S(he) knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. S(he) understands the different stages of product development process. The student is able to produce a product description and a marketing plan.

The student is able to analyse current global trends and factors that affect and define future consumer experience. (S)he can identify potential target markets and analyse the characteristics of the chosen target group very well. S(he) knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. S(he) applies a theoretical model to the different stages of her own product development process. The student is able to produce a product description and a marketing plan on a professional level.