Digital Experience Design (5 cr)

Evaluation scale

H-5

Schedule

Schedule:

Week 34 Study the course description and contents.
Week 35 Experience Economy - understanding the Experience Economy framework.
Week 36 Experience Economy - elements of experiences.
Week 37 Experience Economy - digital experience trends.
Week 38 Experience Economy - target group.
Week 39 Finalising the assignment.
Week 40 Benchmarking examples of digital experiences (similar to your own). Deadline Part 1.
Week 41 Digital tools for creating experiences.
Week 42 Intensive week
Week 43 Development process of the digital experience (e.g., wireframing, storyboarding).
Week 44 Description of the digital experience (storyline/manuscript)
Week 45 Description of the digital experience (storyline/manuscript)
Week 46 Finalising the assignment. Deadline Part 2.
Weeks 47-50 Extra time for part 1 & 2. Official course feedback.

Implementation methods, demonstration and Work&Study

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.
Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Intro

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

Materials

Material available on the Moodle platform.

Teaching methods and instruction

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.

Working life connections

The course supports the students in their own research/development project which is related to the business community.

Exam dates and re-exam possibilities

Deadlines of assignments are available on the course Moodle site. No exams for this course.

Internationality

International learning materials and assignment contents.

Completion alternatives

Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby.

Demonstration (of earlier skills and knowledge in the course content).

Learning assignments

Part 1: Video OR report 40%
Experience Economy and elements of experiences
Digital experience trends and target group

Part 2: Visual presentation 60%
Digital tools for creating experiences
Digital experience development process
Product description

You can complete the assignments on your own or with another student.

Assessment methods

Part 1: Video OR report 40%
Part 2: Visual presentation 60%