Digital Experience Design (5 cr)

Code: SER012AS3AE-3002

Basic information of implementation


Enrollment
02.01.2024 - 22.03.2024
Enrolment for the implementation has ended.
Timing
25.03.2024 - 17.05.2024
Implementation has ended.
ECTS Credits
5 cr
Campus
Porvoo Campus
Teaching languages
English
Seats
25 - 100
Degree programmes
RESTO Hospitality and Tourism Management
Teachers
Annika Konttinen
Anu Seppänen
Groups
VIRTUAL
Virtual implementation
INSTRUCTED
Instructed virtual implementation
RE4PC1
Restonomi, päivä, 4. lukukausi, Porvoo, ryhmä 1
EXCH
EXCH Exchange students
Course
SER012AS3AE

Evaluation scale

H-5

Schedule

Schedule:

Week 13: Study the course description and contents. Experience Economy.
Week 14: Elements of experiences
Week 15: Target group. Deadline for part 1.
Week 16: Digital tools for creating experiences. Examples of digital experiences.
Week 17: Development process of the digital experience.
Week 18: Description of the digital experience.
Week 19: Description of the digital experience.
Week 20: Finalising the assignment. Deadline for part 2. Official course feedback.

Implementation methods, demonstration and Work&Study

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.
Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Intro

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

Teaching methods and instruction

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.

Working life connections

The course supports the students in their own research/development project which is related to the business community.

Exam dates and re-exam possibilities

Deadlines of assignments are available on the course Moodle site. No exams for this course.

Internationality

International learning materials and assignment contents.

Learning assignments

Part 1: Video OR report 40%
Experience Economy and elements of experiences
Digital experience trends and target group

Part 2: Visual presentation 60%
Digital tools for creating experiences
Digital experience development process
Product description

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