Individual and team assignments.
Detailed information on the course Moodle.
Mondragon
No exam
English
Strong connection to international marketing.
11.08.2025 - 28.11.2025
Detailed information on the course Moodle.
Detailed information on the course Moodle.
Ask your councelor
Diego Hernández Campos, Mia Roos
5 - 25
Detailed information on the course Moodle.
INTBBA International Business
0.00 cr
0.00 cr
H-5
In this implementation involves the collaboratively design and production of an integrated marketing communication (IMC) plan for a real or simulated client organization. The learning process emphasises teamwork, project management and the practical application of integrated marketing communication theories in a real-world context.
Classroom sessions are interactive and combine lectures, workshops and team presentations. Active participation, contributing to teamwork and the application of theoretical knowledge re essential for developing a comprehensive IMC plan. In addition to scheduled session, students must commit to advancing the project outside of class hours.
The course does not include a traditional exam. Instead, the assessment is based on project deliverables, the effectiveness of team collaboration and an individual reflection report.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. Especially chapters 19-22
Articles:
Kitchen, P.J. and Burgmann, I. (2015), "Integrated marketing communication: making it work at a strategic level", Journal of Business Strategy, Vol. 36 No. 4, pp. 34-39. https://doi.org/10.1108/JBS-05-2014-0052
Additional material will be shared in the course Moodle.
The course includes the development of a comprehensive integrated Marketing Communication (IMC) plan for real or simulated client organisation. The project is designed to reflect authentic working life practises and expectations. Offering a practical context for applying integrated marketing communications strategies. It also emphasises collaboration, project management and strategic thinking - skills that are essential in professional sales, marketing and communication roles.
Pasila Campus
There is no traditional examine this implementation. Instead, assessment is continuous and based on active participation, the quality of team’s Integrated Marketing Communication plan, and the individual reflection report.
In accordance with Haaga-Helia’s policy, attendance and active participation are prerequisites for course assessments. Students must attend at least 75% of sessions and absences exceeding 50% will result in disqualification from assessment. As there is no final exam, no retake opportunities are provided.
English
International by default.
18.08.2025 - 10.10.2025
The course involves collaborative teamwork to develop a comprehensive integrated marketing communication plan for selected client organisation. The project covers all key faces of planning and execution, including research strategy, creative development, and media planning. Progress is presented during the course, culminating in a final presentation. In addition to team project, individual report is submitted to demonstrate personal learning and contribution.
02.06.2025 - 15.08.2025
18.08. – 10.10.2025
Classroom sessions take place on Tuesdays and Fridays from 8:00 to 10:45. These sessions include lectures, workshops, and teamwork. Active engagement and collaboration during classroom hours are essential components of the learning process.
Outside of scheduled sessions, independent work is required to advance the team project. Commitment, consistent effort, effective time management, and proactive communication within teams are critical for the successful completion of the course.
Demonstration of prior learning (RPL): Those who already possess the required competencies and skills for this course may demonstrate their competence. For more information visit: https://www.haaga-helia.fi/en/recognition-learning
If you wish to proceed with Work and Study, please contact the Competence Counselling Teacher (CCT) for Marketing and Sales, Hannu Koikkalainen, who will provide more information.
Prior to contacting the CCT please familiarize yourself with the competence goals of the course.
Sari Haavisto
15 - 50
• Continuous assessment (no final exam or retakes)
• Active press to situation (minimum 75% attendance required)
• Team IMC plan
• Individual reflection report
• Self and peer assessment
INTBBA International Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
During this implementation, an integrated marketing communication plan will be constructed and produced for a target company. Collaborative and systematic team and project work plays a key role in this course, which is an essential component to master in the marketing communication field.
This practical approach offers the opportunity to apply marketing theories and concepts in a tangible context.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. Especially chapters 19-22
Articles:
Kitchen, P.J. and Burgmann, I. (2015), "Integrated marketing communication: making it work at a strategic level", Journal of Business Strategy, Vol. 36 No. 4, pp. 34-39. https://doi.org/10.1108/JBS-05-2014-0052
Additional material will be shared in the course Moodle.
In this IMC implementation an integrated marketing communication plan will be developed for a target company in the business sector. Student will engage in developing a detailed IMC plan.
Pasila Campus
Exam is not held, therefore no retakes are possible. Participation and commitment to the teamwork and project is evaluated during the entire course. The project deliverables and individual reflection reports will be graded.
English
International by default.
13.01.2025 - 14.03.2025
An integrated marketing communication plan for the a target company in the business sector is done in teams. This comprehesive plan will cover all essential aspects, including project planning and execution. This course involves teams' presentations of the IMC planduring and at the end of the course. Additionally, each participant will submit and Individual reflection report.
02.01.2025 - 10.01.2025
The classroom sessions will be held on Mondays 8:00 AM - 10:45 AM and Wednesdays 11.00 AM - 13:45 PM.
In addition to the scheduled sessions, student must commit to advancing the projetc outside of the classroom hours.
Demonstration of prior learning (RPL): If you already have command of the course contents, you can demonstrate your competence. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
If you wish to proceed with Work and Study, please contact The Competence Counselling Teacher (CCT) for Marketing and Sales, Hannu Koikkalainen, who will provide more information.
Prior to contacting the CCT please familiarize yourself with the competence goals of the course.
Sari Haavisto
15 - 45
INTBBA International Business
0.00 cr
0.00 cr
H-5
This is a CONTACT BLENDED implementation. There are both classroom and zoom sessions available every week.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
URL: https://www.vlebooks.com/Product/Index/627277?page=0
Especially chapters 19-22
Also recommended:
Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
URL: https://ebookcentral-proquest-com.ezproxy.haaga-helia.fi/lib/haaga/detail.action?docID=6349495
Real case-studies and examples. Assignment for a real organization. Guest lecturer from a company.
Pasila Campus
No exams, only assignments
English
All material, examples and assignments are created for international students from a global perspective.
21.10.2024 - 13.12.2024
70% of the grade - Project Outcome 30% of the grade - Project Work
03.06.2024 - 18.10.2024
The course is held 21.10.2024 - 13.12.2024.
Work & Study (without prior competence)
Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).
For more information, contact the responsible teacher.
Maria Vickholm
15 - 60
70% Project Outcome, Grade scale: 0 - 5
30% Project Work, Grade scale: 0 - 5
INTBBA International Business
0.00 cr
0.00 cr
H-5