Integrated Marketing Communication - MAR003AS2AE - Opinto-opas

Integrated Marketing Communication, 5 cr - MAR003AS2AE

Upcoming implementations

Integrated Marketing Communication MAR003AS2AE-3007 19.08.2024-11.10.2024 5 op (IBE3PA3, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 11.10.2024
Groups
- IBE3PA3
- CONTACT
- BLENDED
- IBE3PA2
- IBE3PA1
- EXCH
Teachers

Sari Haavisto

Seats

15 - 60

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3008 21.10.2024-13.12.2024 5 op (IBEB3PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

21.10.2024 - 13.12.2024
Groups
- IBEB3PA1
- EVENING
- CONTACT
- BLENDED
- EXCH
Teachers

Maria Vickholm

Seats

15 - 60

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3009 13.01.2025-14.03.2025 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025
Groups
- CONTACT
- IBE3PA1
- EXCH
Teachers

Kevin Gore, Ville Lahtinen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
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Current implementations

No ongoing implementations yet.

Past implementations

Integrated Marketing Communication MAR003AS2AE-3005 15.01.2024-15.03.2024 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024

Enrollment

02.01.2024 - 12.01.2024
Groups
- CONTACT
- IBE3PA1
- EXCH
Teachers

Tiina Leppäniemi

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3004 23.10.2023-15.12.2023 5 op (IBEB3PA1, ...) +-
Teaching methods and instruction

This is an ONLINE implementation. There are zoom sessions available every Monday at 5.40 pm.

Learning material and recommended literature

Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
URL: https://www.vlebooks.com/Product/Index/627277?page=0
Especially chapters 19-22

Also recommended:

Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
URL: https://ebookcentral-proquest-com.ezproxy.haaga-helia.fi/lib/haaga/detail.action?docID=6349495

Working life connections

Real case-studies and examples. Assignment for a real organization. Guest lecturer from a company.

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exams, only assignments

Teaching language

English

Internationality

All material, examples and assignments are created for international students from a global perspective.

Timing

23.10.2023 - 15.12.2023

Learning assignments

70% of the grade - Project Outcome - Group IMC plan (SOSTAC) - Presentation to other teams - Reflective report (individual, no grading but must be completed) 30% of the grade - Project Work - Group project plan & company introduction - Attendance and activity in zoom - Team task division and peer feedback

Enrollment

12.06.2023 - 20.10.2023

Content scheduling

The course is held Oct. 23 - Dec. 15th, 2023
Groups
- IBEB3PA1
- EVENING
- ONLINE
- EXCH
Alternative learning methods

Work & Study (without prior competence)

Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).

For more information, contact me the responsible teacher.

Teachers

Maria Vickholm, Tiina Leppäniemi

Seats

15 - 60

Further information

70% Project Outcome, Grade scale: 0 - 5

Criteria

Structure, clarity, and consistency of the plan
Alignment of content with the assignment
Creativity and justification of own choices
Use of correct terminology and utilization of background information
Language, visual elements, and creative solutions of the presentation
Attaining a clear, collaborative and comprehensible presentation
Personal reflection/analysis and application of knowledge

30% Project Work, Grade scale: 0 - 5

Criteria

Project plan and assessment report of project work
Commitment to the project and teamwork
Planning and professionalism of the work
Attendance and engagement in class room and between team members
Submission of tasks within deadlines and good preparation
Team feedback

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3003 21.08.2023-13.10.2023 5 op (IBE3PA3, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 13.10.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- IBE3PA3
- CONTACT
- IBE3PA2
- IBE3PA1
- EXCH
Teachers

Sari Haavisto, Tiina Leppäniemi

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
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After completing this course, the student:
- Can explain the phases in a marketing communication plan
- Can describe the basic analytical tools of sales and marketing as well as being able to select the most appropriate ones for the needs of planning marketing communication
- Can set marketing communication objectives
- Can choose the suitable forms and media of marketing communication suitable for the target group
- Can describe the importance of integrated marketing communication as a means to achieve business objectives
- Can assess the impact of solutions and their success with the aid of metrics

- Customer insights as the starting point for planning and implementation marketing communication
- The planning process of marketing communication
- Forms of marketing communication (own, paid and earned media as well as sponsorships)
- Target group-centered content strategy
- Practical marketing actions
- Metrics and tools for tracking marketing communication

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

Starting level: Customer Insights and Marketing as well as Customer Experience and Sales should be completed beforehand. This course is part of the Marketing and Communication specialization learning path for the Bachelor's Degree in Business.

The student:
- Can explain the importance of customer insights and brand building as part of the development of a company's reputation.
- Can identify the role of research as part of the planning of marketing communication.
- Can recognize the planning phases in marketing communication.
- Can explain the forms of marketing communication in basic terms.
- Participates in the planning and implementation of marketing communication as part of a team.

The student:
- Can build a differentiated brand and develop a customer-centric company's reputation with the aid of marketing communication.
- Can make use of research outcomes for the basis of a creative communication plan.
- Can utilize various ideation methods in different planning phases.
- Can extract creative perspectives from different marketing communication forms, keeping in mind the needs of the target group.
- Can apply the principles of tracking in marketing communication.

The student:
- Can develop a customer-centric company's reputation with the aid of an insightful marketing communication plan that takes brand strategy into account.
- Can professionally utilize research outcomes in the planning of marketing communication.
- Has mastery of the phases in creative planning and is able to make use of creative ideation methods to achieve results.
- Can select creative perspectives among various marketing communication forms, which are in line with the thinking and behavior of target groups
- Can assess the success of marketing communication actions with the aid of different metrics and tools.