Mondragon
English
11.08.2025 - 28.11.2025
Diego Hernández Campos, Mia Roos
5 - 25
INTBBA International Business
0.00 cr
0.00 cr
H-5
Pasila Campus
English
18.08.2025 - 10.10.2025
14.05.2025 - 22.05.2025
Sari Haavisto
15 - 50
INTBBA International Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
During this implementation, an integrated marketing communication plan will be constructed and produced for a target company. Collaborative and systematic team and project work plays a key role in this course, which is an essential component to master in the marketing communication field.
This practical approach offers the opportunity to apply marketing theories and concepts in a tangible context.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. Especially chapters 19-22
Articles:
Kitchen, P.J. and Burgmann, I. (2015), "Integrated marketing communication: making it work at a strategic level", Journal of Business Strategy, Vol. 36 No. 4, pp. 34-39. https://doi.org/10.1108/JBS-05-2014-0052
Additional material will be shared in the course Moodle.
In this IMC implementation an integrated marketing communication plan will be developed for a target company in the business sector. Student will engage in developing a detailed IMC plan.
Pasila Campus
Exam is not held, therefore no retakes are possible. Participation and commitment to the teamwork and project is evaluated during the entire course. The project deliverables and individual reflection reports will be graded.
English
International by default.
13.01.2025 - 14.03.2025
An integrated marketing communication plan for the a target company in the business sector is done in teams. This comprehesive plan will cover all essential aspects, including project planning and execution. This course involves teams' presentations of the IMC planduring and at the end of the course. Additionally, each participant will submit and Individual reflection report.
02.01.2025 - 10.01.2025
The classroom sessions will be held on Mondays 8:00 AM - 10:45 AM and Wednesdays 11.00 AM - 13:45 PM.
In addition to the scheduled sessions, student must commit to advancing the projetc outside of the classroom hours.
Demonstration of prior learning (RPL): If you already have command of the course contents, you can demonstrate your competence. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
If you wish to proceed with Work and Study, please contact The Competence Counselling Teacher (CCT) for Marketing and Sales, Hannu Koikkalainen, who will provide more information.
Prior to contacting the CCT please familiarize yourself with the competence goals of the course.
Sari Haavisto
15 - 45
INTBBA International Business
0.00 cr
0.00 cr
H-5
This is a CONTACT BLENDED implementation. There are both classroom and zoom sessions available every week.
Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
URL: https://www.vlebooks.com/Product/Index/627277?page=0
Especially chapters 19-22
Also recommended:
Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
URL: https://ebookcentral-proquest-com.ezproxy.haaga-helia.fi/lib/haaga/detail.action?docID=6349495
Real case-studies and examples. Assignment for a real organization. Guest lecturer from a company.
Pasila Campus
No exams, only assignments
English
All material, examples and assignments are created for international students from a global perspective.
21.10.2024 - 13.12.2024
70% of the grade - Project Outcome 30% of the grade - Project Work
03.06.2024 - 18.10.2024
The course is held 21.10.2024 - 13.12.2024.
Work & Study (without prior competence)
Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).
For more information, contact the responsible teacher.
Maria Vickholm
15 - 60
70% Project Outcome, Grade scale: 0 - 5
30% Project Work, Grade scale: 0 - 5
INTBBA International Business
0.00 cr
0.00 cr
H-5