Integrated Marketing Communication - MAR003AS2AE - Opinto-opas

Integrated Marketing Communication, 5 cr - MAR003AS2AE

Upcoming implementations

Integrated Marketing Communication MAR003AS2AE-3004 23.10.2023-15.12.2023 5 op (IBEB3PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- IBEB3PA1
- EVENING
- ONLINE
- EXCH
Teachers

Maria Vickholm

Seats

15 - 60

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3005 15.01.2024-15.03.2024 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- CONTACT
- IBE3PA1
- EXCH
Teachers

X-Markkinointi Markkinointi ja viestintä

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Integrated Marketing Communication MAR003AS2AE-3002 25.03.2024-17.05.2024 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

25.03.2024 - 17.05.2024
Groups
- CONTACT
- TR3HEMAR1
- TR3HEMAR2
- TR3HECOM
Teachers

Kevin Gore

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
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Current implementations

Integrated Marketing Communication MAR003AS2AE-3003 21.08.2023-13.10.2023 5 op (IBE3PA3, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 13.10.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- IBE3PA3
- CONTACT
- IBE3PA2
- IBE3PA1
- EXCH
Teachers

Sari Haavisto

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

After completing this course, the student:
- Can explain the phases in a marketing communication plan
- Can describe the basic analytical tools of sales and marketing as well as being able to select the most appropriate ones for the needs of planning marketing communication
- Can set marketing communication objectives
- Can choose the suitable forms and media of marketing communication suitable for the target group
- Can describe the importance of integrated marketing communication as a means to achieve business objectives
- Can assess the impact of solutions and their success with the aid of metrics

- Customer insights as the starting point for planning and implementation marketing communication
- The planning process of marketing communication
- Forms of marketing communication (own, paid and earned media as well as sponsorships)
- Target group-centered content strategy
- Practical marketing actions
- Metrics and tools for tracking marketing communication

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

Starting level: Customer Insights and Marketing as well as Customer Experience and Sales should be completed beforehand. This course is part of the Marketing and Communication specialization learning path for the Bachelor's Degree in Business.

The student:
- Can explain the importance of customer insights and brand building as part of the development of a company's reputation.
- Can identify the role of research as part of the planning of marketing communication.
- Can recognize the planning phases in marketing communication.
- Can explain the forms of marketing communication in basic terms.
- Participates in the planning and implementation of marketing communication as part of a team.

The student:
- Can build a differentiated brand and develop a customer-centric company's reputation with the aid of marketing communication.
- Can make use of research outcomes for the basis of a creative communication plan.
- Can utilize various ideation methods in different planning phases.
- Can extract creative perspectives from different marketing communication forms, keeping in mind the needs of the target group.
- Can apply the principles of tracking in marketing communication.

The student:
- Can develop a customer-centric company's reputation with the aid of an insightful marketing communication plan that takes brand strategy into account.
- Can professionally utilize research outcomes in the planning of marketing communication.
- Has mastery of the phases in creative planning and is able to make use of creative ideation methods to achieve results.
- Can select creative perspectives among various marketing communication forms, which are in line with the thinking and behavior of target groups
- Can assess the success of marketing communication actions with the aid of different metrics and tools.