Integrated Marketing Communication (5 cr)

Evaluation scale

H-5

Schedule

Detailed information on the course Moodle.

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

Materials

Detailed information on the course Moodle.

Teaching methods and instruction

Individual and team assignments.

Exam dates and re-exam possibilities

No exam

Internationality

Strong connection to international marketing.

Completion alternatives

Ask your councelor

Learning assignments

Detailed information on the course Moodle.

Assessment methods

Detailed information on the course Moodle.