Integrated Marketing Communication (5 cr)

Evaluation scale

H-5

Schedule

The course is held 21.10.2024 - 13.12.2024.

Implementation methods, demonstration and Work&Study

Contact, blended, online

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Intro

Marketing communication is an essential part of business operations; it helps to build and develop a company's brand, thus creating brand recognition. You will realize how practical marketing actions drive and help customers make purchasing decisions. You will also learn how to methodically plan marketing communication and its measurement and tracking. You will become a creative problem solver. You will be able to apply the various forms and actions of marketing communication to meet customer needs as well as help the company achieve its business objectives.

Materials

Kotler, P. & Keller, K. 2016. 15th ed. Marketing Management. Pearson. E-book.
URL: https://www.vlebooks.com/Product/Index/627277?page=0
Especially chapters 19-22

Also recommended:

Eagle, L., Czarnecka, B., Dahl, S. and Lloyd, J. 2021. Marketing Communications. E-book.
URL: https://ebookcentral-proquest-com.ezproxy.haaga-helia.fi/lib/haaga/detail.action?docID=6349495

Teaching methods and instruction

This is a CONTACT BLENDED implementation. There are both classroom and zoom sessions available every week.

Working life connections

Real case-studies and examples. Assignment for a real organization.
Guest lecturer from a company.

Exam dates and re-exam possibilities

No exams, only assignments

Internationality

All material, examples and assignments are created for international students from a global perspective.

Completion alternatives

Work & Study (without prior competence)

Recognition of Prior Learning (RPL)
If you feel that you have already attained the competence level required for this course, you can get credits through Recognition of Prior Learning (RPL).

For more information, contact the responsible teacher.

Learning assignments

70% of the grade - Project Outcome

30% of the grade - Project Work

Assessment methods

70% Project Outcome, Grade scale: 0 - 5

30% Project Work, Grade scale: 0 - 5