Digital Experience DesignLaajuus (5 cr)

Learning objectives

Upon completion of the course, the student is able to
• analyse current global consumer trends and factors that affect and define future consumer experiences
• identify potential target markets and analyse the characteristics of the chosen target group
• apply innovative development methods to an engaging and shareable digital experience in a chosen industry
• describe the different stages and key steps of the development process
• produce a product description for the digital experience
• choose relevant marketing channels for the digital experience

Contents

Part 1 (40 %)
• Experience Economy and elements of experiences
• Consumer experience trends
• Target market
Part 2 (60 %)
• Digital tools for creating experiences
• Digital experience development process
• Product description

Implementation methods, demonstration and Work&Study

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.
Part 1: Video OR report 40%
Part 2: Visual presentation 60%

Assessment criteria - grade 1

The student is aware of current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. The student has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. The student understands some of the stages of a product development process. The student has challenges to produce a product description.

Assessment criteria - grade 3

The student understands current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group rather well. The student knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. The student understands the different stages of product development process. The student is able to produce a product description for the digital experience.

Assessment criteria - grade 5

The student is able to analyse current global trends and factors that affect and define future consumer experience. The student can identify potential target markets and analyse the characteristics of the chosen target group very well. The student knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. The student applies a theoretical model to the different stages of her own product development process. The student is able to produce a professional product description for the digital experience.

Learning materials

Books about experience economy, trade journals and magazines, studies by international organisations, thinktanks, market research and management consulting companies and other relevant sources can be found on the course Moodle site.

Further information

You can complete the assignments on your own or with another student.