Search Engine Optimization and Email Marketing Strategies for Business Success (3 cr)
Code: MAR009AS2AE-3001
Basic information of implementation
- Enrollment
- 01.01.2024
- Enrolment for the implementation has ended.
- Timing
- 03.02.2025 - 31.07.2025
- Implementation is running.
- ECTS Credits
- 3 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 30 - 100
- Degree programmes
- AVO Open University of Applied Sciences
- Teachers
- Lasse Rouhiainen
- Groups
-
NONSTOPNONSTOP -implementation
-
VIRTUALVirtual implementation
- Course
- MAR009AS2AE
Evaluation scale
H-5
Implementation methods, demonstration and Work&Study
The course consists of virtual learning (online videos) and independent work. 100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.
Intro
This course provides a comprehensive overview of search engine optimization (SEO) and email marketing, offering essential strategies to improve website performance and engage audiences. You’ll learn how SEO works, including optimizing your website for keywords and using SEO tools to enhance your rankings. The course also covers the importance of site speed, how to measure it, and strategies for both on-page and off-page SEO. Additionally, you'll explore email marketing, learning key terms such as open rate and click rate, developing effective email sequences for B2B, and ensuring GDPR compliance. Featuring expert insights and case studies, the course also teaches website conversion fundamentals, leveraging WhatsApp, chatbots, and social proof to increase conversion rates.
Materials
More than 50 video tutorials that are inside the course.
Industry publications and PDFs