Search Engine Optimization and Email Marketing Strategies for Business SuccessLaajuus (3 cr)

Learning objectives

Apply keyword research techniques using to enhance SEO performance.
Understand the importance of site speed for SEO and how to measure it effectively.
Learn how to optimize both on-page and off-page SEO strategies.
Understand how companies can use email marketing to engage their audience.
Learn the key email marketing terms such as open rate and click rate.
Develop effective email marketing sequences, including strategies for the B2B sector.
Understand how to comply with GDPR regulations in email marketing campaigns.
Explore expert insights through an interview with an email marketing specialist.
Understand website conversion fundamentals and how to improve it using WhatsApp, chatbots, and social proof.
Learn the basic elements that drive website conversion rates higher.

Contents

Understand how search engine optimization works
How to improve your SEO using Google Search Console
How to optimize your website for keywords
How to use Ubersuggest for keyword research
How to understand the importance of site speed for SEO
How to measure site speed using
How to optimize on-page and off-page SEO
Case study on how to rank a website on Google
Understand how companies can use email marketing
How to understand email marketing terms like open rate and click rate
How to create an effective email marketing sequence - Part one
How to create an email marketing sequence for the B2B sector
How to choose the best email marketing tools
How to review different CRM solutions for email marketing
How to comply with GDPR regulations in email marketing
Interview with email marketing expert
Understand how website conversion works
Basic elements to increase website conversion
How to use WhatsApp to increase website conversion
How to use chatbot to increase website conversion
How to increase website conversion using social proof

Starting level and linkage with other courses

The course has no special starting requirement.
This course has similar content to Digital Marketing in Modern Business COM8HH009. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work. 100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has basic knowledge of the topics mentioned in the course
- knows basic concepts of digital marketing and content marketing
- is able to present the key aspects of content marketing.

Assessment criteria - grade 3

The student
- has a good knowledge of the concepts and principles of digital marketing and content marketing
- is familiar with the main benefits of digital marketing
- has good skills related to content marketing
- can create a good digital marketing plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating an effective digital marketing plan
- is very familiar with modern content marketing
- has created a very complete and valuable digital marketing and content marketing plan (final work)
- has reinforced learning by reading information related to digital marketing and content marketing.

Learning materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs