Strategic Hospitality Management (5 cr)

Evaluation scale

H-5

Intro

The demands on managers in the hospitality industry are constantly increasing. Basic knowledge from situation analysis to strategy implementation is therefore essential and will be taught in the course. In addition, basic knowledge about the collection and analysis of key figures up to performance measurement is acquired, as this is essential for the strategic control and continuous improvement of a hotel business.

Furthermore, this course teaches the goals and tasks of human resource management as well as hospitality marketing in order to achieve the overall business objectives. Besides, knowledge of the specifics of cost accounting and budgeting in the hospitality industry is taught. The basics of revenue management are also considered.