Strategic Hospitality ManagementLaajuus (5 cr)

Learning objectives

On successful completion, students will be able to
- apply basic strategic knowledge.
- formulate and select strategies.
- analyze key figures.
- apply basic knowledge of human resource management and hospitality marketing in the
context of the strategic direction of a hotel business.
- understand specifics of cost accounting and budgeting.
- apply basic knowledge of revenue management.

Contents

- Basics of Strategic Management in the Hospitality Industry
- Basics of Strategy Formulation and Selection
- Performance Measurement in the Hospitality Industry
- Basics of Human Resource Management in Hospitality Industry
- Hospitality Marketing Basics
- Operational Controlling in the Hospitality Industry
- Basics of Revenue Management