Crisis Management in Tourism, Hospitality and Event (5 cr)

Evaluation scale

H-5

Intro

Currently - and more than ever - effective crisis management is an indispensable management tool in Tourism, Hospitality and Event. The professional establishment of a crisis management concept enables the respective companies on the one hand to ensure operational continuity and on the other hand, at best, to gain a competitive edge and an enhanced image. It is important to consider the framework conditions that make crisis management in Tourism, Hospitality and Event indispensable: the general security aspect in connection with travel as well as the crisis vulnerability of the industry as a whole. In addition to the basic theoretical knowledge of crisis management in general and crisis typology, the course also provides a practical approach to
establishing professional crisis communication respectively a systematic crisis management cycle in the company. Furthermore, the extent to which professionally applied crisis management may contribute both to customer retention and loyalty is discussed. Finally, (current) best practices within the fields of Tourism, Hospitality and Event for the anticipatory introduction of a crisis management concept or active crisis management are presented.