Crisis Management in Tourism, Hospitality and Event (5 cr)
Code: HOS024AS3AE-3001
Basic information of implementation
- Enrollment
- 08.03.2024
- Enrolment for the implementation has ended.
- Timing
- 26.08.2024 - 11.10.2024
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Haaga Campus
- Teaching languages
- English
- Seats
- 15 - 60
- Degree programmes
- HOST Strategic Hospitality Management
- Teachers
- Taina Pallonen
- Groups
-
HOST23AHOST autumn 23 group
-
HOST24AHOST spring 24 group
-
VIRTUALVirtual implementation
- Course
- HOS024AS3AE
Evaluation scale
H-5
Intro
Currently - and more than ever - effective crisis management is an indispensable management tool in Tourism, Hospitality and Event. The professional establishment of a crisis management concept enables the respective companies on the one hand to ensure operational continuity and on the other hand, at best, to gain a competitive edge and an enhanced image. It is important to consider the framework conditions that make crisis management in Tourism, Hospitality and Event indispensable: the general security aspect in connection with travel as well as the crisis vulnerability of the industry as a whole. In addition to the basic theoretical knowledge of crisis management in general and crisis typology, the course also provides a practical approach to
establishing professional crisis communication respectively a systematic crisis management cycle in the company. Furthermore, the extent to which professionally applied crisis management may contribute both to customer retention and loyalty is discussed. Finally, (current) best practices within the fields of Tourism, Hospitality and Event for the anticipatory introduction of a crisis management concept or active crisis management are presented.