Crisis Management in Tourism, Hospitality and EventLaajuus (5 cr)

Learning objectives

On successful completion, students will be able to
- apply the fundamentals of crisis management both theoretically and practically.
- convince Stakeholder groups of the necessity to establish a systematic crisis management
concept in tourism-, hospitality- and event-related companies.
- independently evolve a crisis communication concept for a company.
- establish a crisis management cycle within in a company.
- evaluate the importance of crisis management on customer retention and loyalty

Contents

- Specific Framework Conditions
- General Principles of Crisis Management
- Crisis Typology
- Crisis Communication
- Crisis Management Cycle
- Customer Retention and Loyalty in Tourism, Hospitality and Event
- Best Practices in Tourism, Hospitality and Event

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.