Nature and nature tourism are most important pull factors of the tourism to Finland. This module is suitable for all students who are interested in getting more insight into the nature based tourism and its development. The module is based on learning by doing including various activities such as guest lectures, company visits, development projects, presentations and study excursion to nature.
Upon completion of this module, the student is able to
• understand the concepts of the nature tourism, its elements and the possibilities of nature as a pull factor for different customer groups
• understand the different profiles of different target groups
• understand different nature based sustainable business models
• analyse a nature based tourism business
• use professional tools for developing successful nature based tourism business.