•   Distribution Environment of Travel and Transportation Business TOU015AS2AE-3001 15.01.2024-15.03.2024  5   (RE4HA1, ...) +-
    Learning objectives
    Upon completion of this study-module, the student is able to describe distribution channels in travel and transportation business.The student is able to describe the distribution ecosystems and networks in travel and transpotation business. He/ She is able to analyze customer needs and customer behaviour trends as well as sales opporunities in travel and transportation business. The student understands the interrelationship of distribution, sales, revenue management and profitable business, and understands the meaning of distribution for customer experience
    Contents
    Distribution channels and Global Distribution Systems (GDS) and NDS, Distribution landscape and networks,
    Trends and customer behaviour,Distribution and revenue management,Customer journey and customer experience
    Assessment criteria
    Assessment criteria - grade 1
    The student lists the sales and distribution channels of travel and transportation products. S/he understands the customer needs and the structure of customer journey. S/he is able to name the main business networking channels and different parties in international travel and transportation business environment. The student names the main methods of revenue management.
    Assessment criteria - grade 3
    The student is able to differentiate relevant distribution ecosystems and networks and is able to analyze those. S/he recognizes the changes of customer behavior and understands the effect on new products. S/he is able to compare the profitability and quality of travel and transportation products. The student is able to choose different distribution channels for different customer groups and understands the meaning of distribution for customer experience.
    Assessment criteria - grade 5
    The student is able to analyze the needs of global travel and transportation environment and detects new sales opportunities. S/he understands the interrelated nature of distribution, sales, revenue management and profitable business, and uses it as a foundation for creating new development ideas. The student is able to analyze sales and distribution channels and other technological solutions. S/he evaluates the profitability and quality of travel and transportation products and gives justified ideas for improvement.
    Teaching methods and instruction

    Implementation: Contact
    Contact classes, individual study and learning cases.
    Amadeus Learning Universe.

    Learning material and recommended literature

    Study material will be provided in Moodle

    Working life connections

    Professional technologies. Guest lectures

    Campus

    Haaga Campus

    Exam dates and re-exam possibilities

    7.3. Exam
    14.3. Re-exam

    Teaching language

    English

    Internationality

    International business environment and technology

    Timing

    15.01.2024 - 15.03.2024

    Learning assignments

    Six learning cases will be delivered via Moodle

    Enrollment

    02.01.2024 - 12.01.2024

    Content scheduling

    Contact classes on Tuesdays and Thursdays at 14.00 on 16th of January - 14th of March.
    Exam on 7th of March
    Deadline to return case-assignments on 12th of March.
    Re-exam 1 on 14th of March.
    Timing for the 2nd re-exam will be announced later.

    Groups
    • RE4HA1
    • CONTACT
    • EXCH
    Alternative learning methods

    Competence demonstration

    Teachers

    Kati Naumanen, Ulla Kuisma

    Seats

    15 - 40

    Further information

    Assessment:
    Six cases, 10 points / case
    Case-assignment 60%
    Exam 40%, max 40 points

    Degree Programme

    EXPER Hospitality and Tourism Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5