Sustainable Communication and Changing Consumer Behavior - Opinto-opas

Upon completion of this course you will be able to communicate about sustainability effectively in different channels. You will understand the changing consumer behaviour and trends in consumption and sustainability.

Vastuullinen elämystalous/Sustainable experience economy course or equivalent needs to be completed before taking this course. The course is part of the minor package of Sustainable Tourism Experiences.

- Changing consumer behaviour: sustainable consumer, carbon footprint, compensation
- Communicating sustainability: labels (e.g. STF), styles (e.g. CSR reports) and channels (e.g. social media) used in communication, ethical codes of conduct
- Trends in sustainable consumption and communication

The student’s participation in the activities of the module is rather passive and his/her contribution to the team work is inadequate. The student shows only moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with minimal input and shows only some understanding of the topic.

The student’s participation in the activities of the module is active his/her contribution to the team work is rather good. The student shows moderate ability to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with good results and understands well the concepts of the course.

The student’s participation in the activities of the module is very active and constructive. He/she shows great initiative and student’s contribution to the team work and completion of the tasks is crucial. He/she shows excellent skills to analyse consumer behaviour and develop sustainable communication. The student completes the assignments with excellent results showing deep understanding of the concepts of the course and produces new ideas.

Lectures, workshops, discussions.
Language of teaching: English.

Lectures online in Zoom.

1st ONLINE SESSION 4.2.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/64157460197

2nd ONLINE SESSION 4.3.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/64494929151

3th ONLINE SESSION 24.3.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/61868393174

4th ONLINE SESSION 14.4.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/66215837471

5th ONLINE SESSION 12.5.2025 at 2.00-4.45 pm. Join URL: https://haaga-helia.zoom.us/j/67459005763

Course material available in Moodle.

The course contents and assignments are related to sustainable communication and changing consumer behavior.

Porvoo Campus

No exams

English

All course materials are in English and the contents relate to sustainable communication and consumer behavior.

13.01.2025 - 16.05.2025

Assignment 1: My Responsible Consumption (individual assignment), 25 p / 25 %. Assignment 2: Sustainable Communications Trends (individual assignment), 25 p / 25 %. Assignment 3: Empathy Map (individual assignment), 25 p. / 25 %. Assignment 4: Sustainable Communication Improvements & Presentation (group work), 25 p. / 25 %. Total 100 points / 100%.

02.01.2025 - 10.01.2025

Online lectures in Zoom at 2.00-4.45 pm on the following days:

Tuesday 4.2. at 2 - 4.45 pm ONLINE SESSION (Rilla and Annika)
Tuesday 4.3. at 2 - 4.45 pm ONLINE SESSION (Rilla)
Monday 24.3. at 2 - 4.45 pm ONLINE SESSION (Annika)
Monday 14.4. at 2 - 4.45 pm ONLINE SESSION (Rilla)
Monday 12.5. at 2 - 4.45 pm ONLINE SESSION (Rilla and Annika)

REB6HA1
REB6HA2
BLENDED
REB6PC1
EXCH
ONLINE

Annika Konttinen, Rilla Engblom

15 - 40

0-49 points - fail 0
50-59 points - pass, grade 1
60-69 points - pass, grade 2
70-79 points - pass, grade 3
80-89 points - pass, grade 4
90-100 points - pass, grade 5

RESTO Restonomi

0.00 cr

H-5