•   Creativity and Innovation in Hospitality TKI8RZ001-3009 07.03.2022-20.06.2022  6   (HOTEM22KJORDANIA) +-
    Learning objectives
    Upon completion of the course, the student is able to
    • define the various creativity and innovation related key concepts
    • able to describe the innovation process, including the innovation value chain and commercializing an innovation
    • able to explain the process involved in managing creativity or innovation effectively and apply this knowledge to her/his own creative idea or innovation
    • conduct real-case-company project and apply creative thinking skills to creative innovation(s)
    • write and present an Innovation project report
    Starting level and linkage with other courses
    Recommended to be studied after the course Marketing and Personal Selling.
    Contents
    • Creativity and innovation key concepts and derivatives (e.g. play)
    • Ten faces of innovation and the multifold art of innovation
    • Creativity and Innovation in organizations
    • Taxonomy of innovation organizations in the Experience Economy
    • The 4Ps of Creativity
    • Creativity and the role of the Leader
    • The Creative Problem Solving (CPS) process and tools
    • Trend spotting and the future of creativity and innovation
    Assessment criteria
    Assessment criteria - grade 1
    Grade 1
    The student can sufficiently define the various creativity and innovation related key concepts. S/he is sufficiently able to describe the innovation process and can interpret process involved in managing creativity or innovation effectively. S/he can satisfactorily conduct real-case-company project and somewhat apply creative thinking to creative innovations.
    Assessment criteria - grade 3
    Grade 3
    The student can define the various creativity and innovation related key concepts. S/he is able to describe the innovation process and can guide process involved in managing creativity or innovation effectively. S/he can conduct real-case-company project and apply creative thinking to creative innovations.
    Assessment criteria - grade 5
    Grade 5
    The student can justify and debate about the various creativity and innovation related key concepts. S/he is in many ways able to describe the innovation process and can lead the process involved in managing creativity or innovation effectively. S/he can critically lead real-case-company project and very well apply creative thinking to creative innovations.
    Further information
    In this course, it is ensured that the learning activities include a global/international perspective.
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    07.03.2022 - 20.06.2022

    Groups
    • HOTEM22KJORDANIA
    Teachers

    Raimo Pollari

    Seats

    15 - 30

    Degree Programme

    HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5