Upon successful completion, the student has achieved an orientation to the target-language speaking market and culture and is able to:
- Recognize the characteristics of the language (its sound system, background, reach, etc.) and use some basic words and phrases in the target language
- Acquire intercultural communication skills of the Spanish culture
- Understand the basics of the business culture
- Demonstrate some awareness of the market (history, politics, economy)
- Explore the complexity of the business environment