•   Introduction to Hospitality and Tourism Business SOC1RZ002-3006 22.08.2022-19.05.2023  5   (NONSTOP, ...) +-
    Learning objectives
    Upon the completion of the course, the student

    • is familiar with key concepts and business environment of hospitality and tourism industry
    • is familiar with customers, products and services regarding to the industry
    • is familiar with basic sales and marketing themes of the business
    • is familiar with impacts and sustainability issues of tourism and hospitality business
    • recognizes job descriptions, skills and competences required for building a hospitality and tourism career path
    Starting level and linkage with other courses
    None
    Contents
    • Systematic approach to hospitality and tourism industry
    • Basic definitions and concepts
    • Hospitality and tourism as a business; organizations and companies
    • Global tourism flows
    • Sustainable tourism
    • Tourist typology
    • Marketing and selling of hospitality and tourism products and services
    • Hospitality and tourism positions and careers
    Assessment criteria
    Assessment criteria - grade 1
    A student is able to
    - Portray the knowledge of basic terminology of hospitality and tourism business
    - describe most important tourism flows
    - name skills and competences required for hospitality and tourism career
    - give a few ideas on sales and marketing in the industry
    - give some examples of how she will conduct her/his behavior in a sustainable way
    Assessment criteria - grade 3
    Grade 3
    A student is able to
    - define basic definitions and introduce global tourism flows
    - explain most parts of the travel and tourism cluster and sees some work opportunities there
    - locate impacts of tourism in the categories and give versatile examples
    - describe some sales and marketing models and apply customer segmentation thinking there
    - can give some examples of how the industry can operate in a sustainable way
    Assessment criteria - grade 5
    Grade 5
    A student is able to
    - portray profound knowledge on basic definitions and global tourism flows, and is able to discuss the use of definitions
    - describe the travel and tourism cluster and its content very well and sees versatile career opportunities there
    - locate impacts of tourism in official categories and is able to discuss examples from different viewpoints
    - describe and categorize modern sales and marketing models and practices combined with customer segmentation
    - describe how the industry can operate in a sustainable way
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    22.08.2022 - 19.05.2023

    Enrollment

    13.06.2022 - 01.05.2023

    Groups
    • NONSTOP
    • AVOVÄYLÄ
    • VIRTUAL
    • EXCH
    Teachers

    Mia Tarhanen

    Seats

    15 - 40

    Degree Programme

    HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5