•   Consumer Trends in the Luxury Industry SER040AS2AE-3002 19.08.2024-13.12.2024  1   (NONSTOP, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to: 1. outline evolving luxury market conditions and key dynamics shaping the market environment
    2. describe the shifting consumer preferences in context of values and behaviors
    3. name the key forces for change affecting the future of the luxury industry
    4. understand emerging technologies impacting the luxury consumer trends
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry
    Contents
    1. Geography of global luxury trends
    2. Generational market categories
    3. Key forces shaping the luxury consumer trends
    4. Sustainability issues impacting the luxury trends
    5. Emerging technology solutions in the luxury business
    Learning material and recommended literature

    Materials available on Moodle

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    19.08.2024 - 13.12.2024

    Enrollment

    01.08.2024 - 26.11.2024

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Mia Tarhanen, Riina Iloranta

    Seats

    40 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    1.00 cr

    Evaluation scale

    H-5