•   Luxury Business SER038AS2AE-3002 19.08.2024-13.12.2024  1   (NONSTOP, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    1. outline luxury as a business, encompassing its core principles and values
    2. describe the key factors forming the luxury market dynamics
    3. name the key forces for change affecting the future of the luxury industry
    4. understand different types of business models specific to the luxury industry
    5. outline the employee perspective and required competences within the luxury business
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry
    Contents
    1. Definition of luxury business
    2. Global luxury market, volume and characteristics
    3. Relevance of the business models shaping the luxury industry today
    4. Driving forces and trends shaping the future of luxury industry
    5. Employee skills and competences within the luxury business
    6. Leadership and top talents in the luxury field
    Learning material and recommended literature

    Digital material provided on the Moodle platform

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    19.08.2024 - 13.12.2024

    Enrollment

    01.08.2024 - 26.11.2024

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Mia Tarhanen, Riina Iloranta

    Seats

    40 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    1.00 cr

    Evaluation scale

    H-5