•   Luxury Consumers and Consumption Behavior SER037AS2AE-3002 19.08.2024-13.12.2024  1   (NONSTOP, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    1. differentiate luxury consumers and their consumption in relation to changing societies
    2. evaluate the factors that may affect consumer’s understanding of luxury
    3. interpret luxury consumers’ consumption behavior
    4. recognize what kinds of value consumers are searching for in luxury consumption
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry
    Contents
    1. Luxury industry and consumption from brands to second-hand luxury purchases
    2. Luxury online
    3. Conspicuous, inconspicuous, and hedonic consumption in luxury
    4. Heterogeneity of luxury consumers
    5. Luxury value structures
    6. Luxury consumption as a lifestyle - brands as multisensorial and emotional drivers of experiences
    Learning material and recommended literature

    Digital material provided on the Moodle platform

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    19.08.2024 - 13.12.2024

    Enrollment

    01.08.2024 - 26.11.2024

    Groups
    • NONSTOP
    • AVOINAMK
    • VIRTUAL
    Teachers

    Mia Tarhanen, Riina Iloranta

    Seats

    40 - 150

    Degree Programme

    AVO Avoin ammattikorkeakoulu

    R&D proportion

    0.00 cr

    Virtual proportion

    1.00 cr

    Evaluation scale

    H-5