•   Service Design and Co-Innovation SER020AS2AE-3007 20.10.2025-12.12.2025  5   (IBE5PAMAR, ...) +-
    Learning objectives
    - The student can explain the concepts of service design and its processes.
    - S/he can apply customer insights in the development of a new product through co-innovation.
    - The student can also analyze current service products to make suggestions for improvements.
    - The student will get an understanding of services from an international perspective.
    - The student will take into account ethics, sustainability and responsibility in the design of services.
    Starting level and linkage with other courses
    Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa
    Contents
    - Service Design Thinking and Customer-Centric Approach
    - Service Design Concepts, Tools and Processes
    - Services Marketing
    - Gathering Customer Insights and Co-Innovation for New Product Development
    Assessment criteria
    Assessment criteria - grade 1
    After completing the course, the student:

    The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.
    Assessment criteria - grade 3
    After completing the course, the student:

    The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.
    Assessment criteria - grade 5
    After completing the course, the student:
    The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.
    Further information
    When the implementation type of the course is contact, online or blended, it is required that the student is present during those teaching hours that are marked in the study schedule.

    If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.
    Teaching methods and instruction

    This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

    Teaching methods:
    a. online workshops including lecturing and team coaching in Zoom/Teams
    b. performance of an equivalent course elsewhere; the equivalence is assessed from the perspective of the learning objectives.

    NOTE! In fall 2025 the Service Design and Co-Innovation is called 2025 InnoChallenge (IC), which is an innovation implementation for a commissioning company/organization. The implementation is organized together with Haaga-Helia, Thomas More University College from Belgium and OTH-Amberg-Weiden from Germany.

    Learning material and recommended literature

    Stickdorn, M. et al. (2018) This is Service Design Doing. O'Reilly
    Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.
    Other service design and innovation related materials delivered through the course module in the Moodle.

    Working life connections

    The teamwork of the course is made for a commissioning company/organization.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    No exam.

    Teaching language

    English

    Internationality

    The student teams of the implementation consist of students from different nationalities and disciplines.

    Timing

    20.10.2025 - 12.12.2025

    Learning assignments

    Pre-assignment/reading open 9th Oct 2025 Weekly team assignments: - Immersion - Summary of Insights interviews + initial User personas - Finalized User personas + First ideas/solutions - Conceptualization and visualization of the final idea/solution - Final pitching video presentation + portfolio of the weekly team assignments

    Content scheduling

    Pre-assignment of the 2025 InnoChallenge (IC) will be released 9th Oct 2025
    Online (Zoom) meetings (all meetings Finnish time):
    Tue 21st Oct Service Design introduction, 9-11 AM
    Thu 23rd Oct Kick-off, at 9-12 AM
    Thu 6th Nov 1st workshop, at 9-12 AM
    Thu 13th Nov 2nd workshop, at 9-12 AM
    Tue 18th Nov Prototyping, at 9-11 AM
    Thu 20th Nov 3rd workshop, at 9-12 AM
    Thu 27th Nov 4th workshop, at 9-12 AM
    Thu 11th Dec Final, at 9-11.30 AM

    Groups
    • IBE5PAMAR
    • ONLINE
    • EXCH
    Alternative learning methods

    If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at MyNet.

    Teachers

    Olli Laintila, Katja Suihkonen

    Seats

    15 - 60

    Further information

    Teamwork
    Innovation is assessed based on originality, feasibility & presentation
    Process & active participation
    Self- and peer evaluation of teams

    Degree Programme

    INTBBA International Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5