•   Customer Experience Designer - Super Experience Challenge SER018AS2AE-3002 15.01.2024-17.05.2024  10   (CONTACT, ...) +-
    Learning objectives
    The purpose of this course is to respond to the challenge of the named commissioner and to create an experiential solution to a given challenge. After completion of this super experience challenge course, the student will be able to:
    - implement the design thinking process appropriately
    - apply suitable tools when innovating and developing new experience concepts
    - carry out a customer experience design project successfully
    - act with a consultative approach in B2B or B2C environment
    - conceptualize a super experience, and
    - work in complex and dynamic team environment.
    Contents
    - design thinking process
    - tools for designing and creating experiences
    - tools for prototyping and testing ideas and concepts
    - coaching sessions with project partners and facilitators
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student can understand customer needs and focus on customer experience of a target group on a basic level. The student participates in the project planning, implementation, and evaluation with sufficient input.
    Assessment criteria - grade 3
    The student participates in the project planning, implementation, and evaluation independently and makes use of the advice available. The student can gather and utilize customer understanding by choosing and using relevant design thinking and project management methods.
    Assessment criteria - grade 5
    The student impresses the different stakeholders with their application of the design thinking process on the project challenges. The student participates proactively and with goal-orientation in the project planning, implementation, and evaluation.
    Further information
    There is an application period of the Experience Designer (Spring 2024), which will be in December 2023 and candidates will be selected based on interviews. This minor s aimed for all Haaga-Helia's degree programs. The 30 ECTS in the minor will replace the compulsory studies of student’s own degree program during the execution (alternatively, the student can discuss with his or her own study counselor on the replacement studies of the Experience Designer). The studies of the minor are completed in order (10 ECTS, 10 ECTS, 10 ECTS) and the completion of the previous level is a prerequisite for moving to the next level.
    Teaching methods and instruction

    Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

    Learning material and recommended literature

    Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

    Working life connections

    Students will participate in learning activities that involve selected partner organisations or community members.

    Exam dates and re-exam possibilities

    n/a

    Teaching language

    English

    Internationality

    This course fosters the development of an international mindset by incorporating international elements and examples into the learning content. The facilitators use instructional methods that are appropriate for culturally diverse participants. Lessons are conducted in English, and the readings include international resources. The learning activities are also done in English, and they encourage participants to explore and reflect on glocal issues and perspectives whilst contributing to intercultural competence.

    Timing

    15.01.2024 - 17.05.2024

    Learning assignments

    The main idea is learning to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are: • Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences. • Sense-making is about the rationality, profitability and do-ability but also about the meaningfulness of the actions, ideas and concepts created by the teams. • Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions. • Volition is about actually getting things done. It is about taking control of the task and not waiting for orders. • WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings.

    Enrollment

    02.01.2024 - 12.01.2024

    Groups
    • CONTACT
    • BLENDED
    Teachers

    Marika Alhonen, Mario Passos Ascencao, Mariitta Rauhala, Erkki Häkkilä

    Seats

    15 - 40

    Further information

    * Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5.

    Degree Programme

    RESTO Restonomi

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5