•   Customer Experience Designer - Tutorial SER017AS2AE-3003 13.01.2025-16.05.2025  10  +-
    Learning objectives
    The purpose of this course is to learn the skills and to apply the design thinking approach to create a meaningful experience for the target group. After completion of this tutorial course, the student will be able to:

    analyze design thinking process
    apply design thinking tools for developing services based on customer needs
    know the constituent elements of customer experiences
    understand the basics of gamification
    carry out a service design project
    Contents
    design thinking principles and process
    design thinking tools
    tools for designing and creating experiences
    fundamentals of the experience economy
    elements of experiences
    principles of gamification
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student can understand customer needs and focus on customer experience of a target group on a basic level. The student participates in the project planning, implementation, and evaluation with sufficient input.
    Assessment criteria - grade 3
    The student participates in the project planning, implementation, and evaluation independently and makes use of the advice available. The student can gather and utilize customer understanding by choosing and using relevant design thinking and project management methods.
    Assessment criteria - grade 5
    The student impresses the different stakeholders with their application of the design thinking process on the project challenges. The student participates proactively and with goal-orientation in the project planning, implementation, and evaluation.
    Further information
    There is an application period of the Experience Designer (Spring 2023), which will be in December 2022 and candidates will be selected based on interviews. This specialization is aimed for all Haaga-Helia's degree programs. The 30 ects in the program will replace the compulsory studies of student’s own degree program during the execution (alternatively, the student can discuss with his or her own study counselor on the replacement studies of the Experience Designer). The studies of the specialization are completed in order (10 ects, 10 ects, 10 ects) and the completion of the previous level is a prerequisite for moving to the next level.
    Teaching methods and instruction

    Depending on the implementation, learning takes place for example in intercampus camps, workshops, project work, independent studies, teamwork and peer-to-peer learning. The assessment of one’s own learning.

    Learning material and recommended literature

    Books and articles on the content topics, companies’ web-portals, industry related reports and statistics, and different kinds of development tools.

    Teaching language

    English

    Timing

    13.01.2025 - 16.05.2025

    Learning assignments

    The main idea is learn to create Super Experiences, which truly enhance the customer engagement. The professional profile of an experience designer needs specific competences, which in this entity are • Empathy Empathy is about the ability of truly and deeply understanding the life, needs and desires of a customer. It is also measured through teamwork skills: how well do the teams and the individuals enhance each other's strengths and respect each other's differences. • Sense-making Sense-making is about the rationality, profitability and doability but also about the meaningfulness of the actions, ideas and concepts created by the teams. • Curiosity Curiosity measures the initiative and fearlessness of the designer. It is about approaching people and challenges with an open and accepting mindset. Curiosity is also about daring to see and try unconventional and unexpected solutions. • Volition is about actually getting things done. It is about taking control of the task and not waiting for orders. • WOW-ness is a key competence of an experience designer. Ability to create something for customers that really affects their feelings

    Enrollment

    14.11.2024 - 14.11.2024

    Teachers

    Kalle Räihä, Mario Passos Ascencao, Mariitta Rauhala

    Seats

    15 - 40

    Further information

    Passed course is assessed on a scale of 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5