•   Experience Management and Imagineering SER016AS3AE-3001 21.10.2024-13.12.2024  5   (CONTACT, ...) +-
    Learning objectives
    Upon completion of the course, the student is able to:
    * Identify and explain experience management value creation approaches;
    * Assess companies' experience management efforts;
    * Elaborate on the imagineering as complexity-inspired approach for transformative experience design and management;
    Starting level and linkage with other courses
    No previous studies are needed and no binding connections to other courses. This course is part of EXPER path studies.
    Contents
    * Experience management value creation approaches
    * Developing and managing experiences models
    * Imagineering experiences process
    * Experience quality and authenticity
    * Managing seamless guest journeys and experience Analytics
    * Managing complex host-guest interactions
    * Dealing with service failure and complex host-guest interaction
    Assessment criteria
    Assessment criteria - grade 1
    The student can sufficiently distinguish experience management value creation approaches. The student can sufficiently develop and manage experience models. Student can sufficiently explain Imagineering experiences process. Student can sufficiently assess experience quality and authenticity. Student can sufficiently manage seamless guest journeys and experience analytics. Student can sufficiently manage complex host-guest interactions. Student can sufficiently identify service failure and complex host-guest interaction.
    Assessment criteria - grade 3
    The student can distinguish experience management value creation approaches. The student can develop and manage experience models. Student can explain Imagineering experiences process. Student can assess experience quality and authenticity. Student can manage seamless guest journeys and experience analytics. Student can manage complex host-guest interactions. Student can identify service failure and complex host-guest interaction.
    Assessment criteria - grade 5
    The student can distinguish well the experience management value creation approaches. The student can develop, assess and manage experience models well. Student can explain and plan Imagineering experiences process. Student can assess well experience quality and authenticity. Student can well manage seamless guest journeys and experience analytics. Student can identify and manage well complex host-guest interactions. Student can diagnose and improve service failure and complex host-guest interaction.
    Further information
    In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

    When the implementation type of the course is contact, online or blended, it is required that the student is present during those teaching hours that are marked in the study schedule.

    If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.
    Learning material and recommended literature

    All materials will be provided in Moodle.

    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    21.10.2024 - 13.12.2024

    Enrollment

    03.06.2024 - 18.10.2024

    Groups
    • CONTACT
    • REE5HA1
    Teachers

    Mario Passos Ascencao, Violeta Salonen

    Seats

    15 - 40

    Degree Programme

    EXPER Hospitality and Tourism Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5