Online Store as Sales Channel - Opinto-opas

No prerequisites.

- Analysis of the operational environment
- Customer experience in an online store
- Online store as a business model and sales channel
- Multichannel solutions and market places
- Founding of an online store and software solutions
- Product range construction
- Payment methods and logistics of an online store
- Marketing planning, analytics and targeting
- Strategic choices of an online store and analysis of the operating environment

The student knows the possibilities of multichannel environments and recognises different operational environments when making a base for an online store. S/he knows the starting points of building an online store and understands the role of marketing in ecommerce. The student understands the characteristics of ecommerce and its role in multichannel business. S/he knows the steps of founding an online store, can build product range and produce product descriptions. The student can market an online store via different channels. S/he knows about the possibilities of agile marketing in a digital environment. The student knows the essential juridical requirements for an online store.

The student recognises the possibilities of multichannel environments and can analyse operational environments to make a base for an online store. The student knows the characteristics of online stores and their roles in multichannel business. S/he knows the requirements for BtoC and BtoB online stores. The student can set up and build a customer-oriented online store with applicable supply and product descriptions. The student can market the online store via different channels and apply the possibilities of agile marketing in a digital environment to grow sales. The student knows the essential juridical requirements for an online store.

The student analyses the possibilities of a multichannel environment and the operational environments in which to make a base for an online store. The student comprehensively knows the characteristics of online stores and their role in multichannel business. S/he understands the requirements for BtoC and BtoB online stores. The student can set up and build an online store with applicable supply and product descriptions. The student can market the online store via different channels and apply the possibilities of agile marketing in a digital environment to grow sales. The student comprehensively knows the essential juridical requirements for an online store and can assess and apply them in the online store.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

Online store as sales channel course contains e-com related topics like market analysis in digital domain, building and running an online store and customer acquisition.

We will meet two times in person, 24.8. and14.9. 2023 at Pasila campus, other classes will be held through Zoom. The course consists of a project (individual or group) and conceptual assignment.

Will be announced latter

Pasila Campus

English

21.08.2023 - 13.10.2023

1. Online store project (individual or group); a plan to set up an online store. 2. Conceptual assignment; an detailed analysis of e-com related topic of your choice (like softwares, marketing, operative issues; logistics, payment method etc., international e-com expansion).

12.06.2023 - 18.08.2023

MASALE
EVENING
CONTACT
BLENDED
EXCH

Marko Mäki

31 - 50

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

0.00 cr

3.00 cr

H-5