The module is part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: service design (events), focus on customer experience, customer analysis - needs, problems, solutions, customer value propositions, branding and marketing through events.
Starting level and linkage with other courses
Event management 1
Contents
Students specialising in Event Management familiarise themselves with the whole event process: planning, marketing, implementation and evaluation of events.
Professional networking in events industry
Event concepts
Technology for events
Assessment criteria
Assessment criteria - grade 1
With great difficulty and under strict supervision, the student can partly work with designing events in a team. S/he poorly applies problem identification, analysis and solving to Event Management projects. The student finds it challenging to keep deadlines and manage his / her project schedule. He / she is able to produce parts of an event, but does not demonstrate the skill of independently being able to handle an event production process. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.
Assessment criteria - grade 3
The student can work with a team designing events. He / she shows some difficulties in handling many tasks simultaneously and in his / her time management. S/he can apply problem identification, analysis and solving to Event Management projects. The student makes use of the basic event technology tools in producing and documenting events. The student demonstrates some creativity in activating brands through events and as part of a team is able to produce an event.
Assessment criteria - grade 5
The student can work very professionally individually and with a team designing events, he / she also shows ability to lead others. He / she handles stress, organizes his/her work well and is able to handle parallel tasks in a limited timeframe. He / she can fully apply problem identification, analysis and solving to Event Management projects. The student uses the full potential of event software and technologies to create meaningful events and document them. The student fully understands the benefits of using events as a brand activation tool and can demonstrate this in a real-life event production.
Campus
Porvoo Campus
Teaching language
English
Timing
16.01.2023 - 19.05.2023
Enrollment
02.01.2023 - 13.01.2023
Groups
EXCH
RG4
CONTACT
Teachers
Monika Birkle, Heli Hajda-Kähkönen
Seats
15 - 40
Degree Programme
TEMPO Degree Programme in Tourism and Event Management