Event Management 2 - Opinto-opas

The module is part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: service design (events), focus on customer experience, customer analysis - needs, problems, solutions, customer value propositions, branding and marketing through events.

Event management 1

Students specialising in Event Management familiarise themselves with the whole event process: planning, marketing, implementation and evaluation of events.
Professional networking in events industry
Event concepts
Technology for events

With great difficulty and under strict supervision, the student can partly work with designing events in a team. S/he poorly applies problem identification, analysis and solving to Event Management projects. The student finds it challenging to keep deadlines and manage his / her project schedule. He / she is able to produce parts of an event, but does not demonstrate the skill of independently being able to handle an event production process. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.

The student can work with a team designing events. He / she shows some difficulties in handling many tasks simultaneously and in his / her time management. S/he can apply problem identification, analysis and solving to Event Management projects. The student makes use of the basic event technology tools in producing and documenting events. The student demonstrates some creativity in activating brands through events and as part of a team is able to produce an event.

The student can work very professionally individually and with a team designing events, he / she also shows ability to lead others. He / she handles stress, organizes his/her work well and is able to handle parallel tasks in a limited timeframe. He / she can fully apply problem identification, analysis and solving to Event Management projects. The student uses the full potential of event software and technologies to create meaningful events and document them. The student fully understands the benefits of using events as a brand activation tool and can demonstrate this in a real-life event production.

Inquiry learning, working in small groups, event production.

Bowdin, Allen, O’Toole, Harris & McDonnell 2006. Events Management. Elsevier, GB
Davidson, Rob 2003. Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.
Ferdinand Nicole, Kitchin Paul 2012. Events Management. An International Approch. SAGE Publications Ltd.
Frissen, Janssen, Luijer 2016. Event Design Handbook. BIS Publishing, Amsterdam
Masterman, Wood 2006. Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA
Morel, P, Preisler P, Nyström A 2002. Brand activation http://www.metro-as.no/pdf/fagartikler/Brand%20Activation.pdf
Veal, A.J. 2011. Research Methods for Leisure and Tourism. Financial Times Prentice Hall 4th revised edition.
Wolf, P & J 2005. Event Planning Made Easy. The McGraw-Hill Companies, NY

Commissioner Game Development World Championship and SAP Finnish User group.

Porvoo Campus

English

17.01.2022 - 20.05.2022

Project work Lyyti assignment Liveto assignment

03.01.2022 - 14.01.2022

EXCH
RG4
CONTACT

Monika Birkle, Suvi Mannonen

15 - 40

TEMPO Degree Programme in Tourism and Event Management

5.00 cr

0.00 cr

H-5