The course is a virtual course and will be completed online.
The assessment of one’s own learning
Books on the content topics
E-books and online articles
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.
Case company for the project.
There's no exam on the course.
International course material.
16.01.2023 - 19.05.2023
During the course, a social media marketing plan for a small or medium sized company or organization will be created.
02.01.2023 - 13.01.2023
Wk 3 Introduction, assignment guidelines
Wk 4 Situation analysis: description of the case company
Wk 5 Situation analysis: own media
Wk 6 Situation analysis: paid & earned media, search engine presence
Wk 7 Situation analysis: SWOT of online presence & objectives for social media activities.
Wk 8 Winter break
Wk 9 Deadline for part 1.
Wk 10 Strategic desicions
Wk 11 Tactic desicions (AIDA or RACE model)
Wk 12 Intensive week
Wk 13 Deadline for part 2.
Wk 14 Marketing actions: yearly plan.
Wk 15 Social media editorial / campaign calendar: schedule & content types
Wk 16 Social media editorial / campaign calendar: post examples
Wk 17 Social media editorial / campaign calendar: CTAs
Wk 18 Metrics and monitoring tools.
Wk 19 Deadline for part 3.
Wk 20 Feedback
If a student has acquired the required competence in previous work tasks, recreational activities or in other studies, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available on HH intranet.
15 - 35
Assignment 1: Social media presence and objectives 40%
Assignment 2: Strategic and tactic decisions 20%
Assignment 3: Annual plan, campaign calendar and monitoring 40%
TEMPO Degree Programme in Tourism and Event Management