•   Digital Transformation of Business MAR3LF109-3006 15.01.2024-17.05.2024  5   (LF6PMAR, ...) +-
    Learning objectives
    You identify and explain the variety of digital business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using digital business models in relation to traditional models. You can determine an appropriate digital business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.
    Starting level and linkage with other courses
    Prerequisites: MAR1LF101 Basics of Marketing and SCM1LF101 Basics of Supply Chain Management.
    Contents
    • business transformation tools and concepts

    o opportunities of digitalisation
    o value creation
    o platform economy
    o channel decisions (supply chain & marketing)
    o different sources of revenue
    o Internet of Things (IoT)
    • future business trends
    Working life connections

    Development project with Otto Brand Oy

    Campus

    Pasila Campus

    Teaching language

    English

    Internationality

    Retail industry concentrating in importing but also manufacturing in Finland

    Timing

    15.01.2024 - 17.05.2024

    Enrollment

    02.01.2024 - 12.01.2024

    Content scheduling

    Course start on 16.2.2022 running until 6.5.2022

    Groups
    • LF6PMAR
    • CONTACT
    • BLENDED
    • LF6EMAR
    • EXCH
    Teachers

    Hannu Koikkalainen, Joona Mäntyvaara

    Seats

    15 - 45

    Degree Programme

    GLOBBA Degree Programme in International Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5