Growth and Competitive Strategies MAR3LF108-3013 15.01.2024-17.05.2024 5 (LF6PMAR, ...)+-
Learning objectives
You have an increased understanding of the complexity of operating an international company. You have a holistic view of running an international company (marketing, operations, logistics, financing). You improve your analytical skills (business environment, competition, KPI’s) needed for fact-based decision making. You understand the significance of fierce competition in the international business environment. You understand the importance of strategy work in the digitalized world in order to facilitate changes. You know a wide range of strategic tools needed in order to succeed in global business.
Starting level and linkage with other courses
At least two specialisation level courses
Contents
key concepts of international strategy work
analysis of the dynamic business environment
competitor analysis
planning strategic growth options
implementing a business strategy
evaluating and measuring the success of the strategy
strategic tool box
competing in a simulated global environment
Assessment criteria
Assessment criteria - grade 1
Knowledge
You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
Skills
You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge
Competence
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.
Assessment criteria - grade 3
Knowledge
You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
Skills
You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
Competence
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
Assessment criteria - grade 5
Knowledge
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.
Further information
Cooperation with the business community
Visitors and/or company visits.
Internationality
In the business simulation game, student teams will lead international/global companies. International cases.