Contact or online sessions (detailed information will be provided in Moodle)
Materials will be announced in the beginning of the course
Examples and exercises are business related
Pasila Campus
No exam.
English
International marketing research is part of course content.
09.01.2023 - 17.03.2023
Quiz in general market research principles Exercises about quantitative data-analysis (three weekly exercises during the course) Assignment in quantitative data-analysis Project in qualitative data collection, analysis and presentation
02.01.2023 - 06.01.2023
NOTICE course begins during intensive week 2: Session on Monday 9 January and Thursday 12 January
During period 3: session on Monday evenings
Jutta Heikkilä, David Duncombe
15 - 40
Quiz: 15 %
Exercises: 15 %
Assignment in quantitative methods: 30 %
Project in qualitative methods: 40 %
GLOBBA Degree Programme in International Business
0.00 cr
0.00 cr
H-5